Research and Markets: South Africa Youth Segment Report (15-19 Years): A Consumer Survey
March 15 2012 - 3:42PM
Business Wire
Research and Markets
(http://www.researchandmarkets.com/research/b03ef5/south_africa_segme)
has announced the addition of the "South Africa Segment Report:
Youth Segment (15-19 Years)" report to their offering.
This report examines the 15-19 year old youth segment of the
South African market and is mostly based on an annual consumer
survey among a nationally representative sample of over 25,000
people - All Media and Products Survey conducted by the South
African Advertising Research Foundation.
Some of the key questions the report will help you to answer
are:
- Who are 15-19 year olds? e.g. age, gender, affluence,
life-stage, geographics
- How do you engage with them? e.g. lifestyle, internet, sports,
music interests
- What media do you use to communicate to them? e.g. TV, radio,
newspapers, magazines
- What are the important consumer trends that should be included
in your business strategy?
It provides a comprehensive profile of the entire 15-19 year old
segment, as well as a detailed segmentation according to gender and
affluence (LSM 1-4, 5-7 and 8-10) making it the perfect reference
report for anyone who wants to understand this segment of the
market.
Why purchase this market research report?
- The report focuses on consumer-based intelligence - the most
valuable brand asset
- Provides a comprehensive analysis of the big picture with
consumer/market trends
- 81 page report with 100+ charts, graphs, tables
- Salient points and key insights are highlighted and summarised
in comment boxes on each page
Key Topics Covered:
- South African Population Demographics Overview:
- 15-19 Age Segment Demographic Overview:
- The Living Standards Measure
- Segmentation (2011)
- Lifestyle (2011)
- Media (2011)
For more information visit
http://www.researchandmarkets.com/research/b03ef5/south_africa_segme