Research and Markets (http://www.researchandmarkets.com/research/b03ef5/south_africa_segme) has announced the addition of the "South Africa Segment Report: Youth Segment (15-19 Years)" report to their offering.

This report examines the 15-19 year old youth segment of the South African market and is mostly based on an annual consumer survey among a nationally representative sample of over 25,000 people - All Media and Products Survey conducted by the South African Advertising Research Foundation.

Some of the key questions the report will help you to answer are:

  • Who are 15-19 year olds? e.g. age, gender, affluence, life-stage, geographics
  • How do you engage with them? e.g. lifestyle, internet, sports, music interests
  • What media do you use to communicate to them? e.g. TV, radio, newspapers, magazines
  • What are the important consumer trends that should be included in your business strategy?

It provides a comprehensive profile of the entire 15-19 year old segment, as well as a detailed segmentation according to gender and affluence (LSM 1-4, 5-7 and 8-10) making it the perfect reference report for anyone who wants to understand this segment of the market.

Why purchase this market research report?

  • The report focuses on consumer-based intelligence - the most valuable brand asset
  • Provides a comprehensive analysis of the big picture with consumer/market trends
  • 81 page report with 100+ charts, graphs, tables
  • Salient points and key insights are highlighted and summarised in comment boxes on each page

Key Topics Covered:

  • South African Population Demographics Overview:
  • 15-19 Age Segment Demographic Overview:
  • The Living Standards Measure
  • Segmentation (2011)
  • Lifestyle (2011)
  • Media (2011)

For more information visit http://www.researchandmarkets.com/research/b03ef5/south_africa_segme