Throughout July, Noggin Celebrates 10 Years of Blue's Clues, The Groundbreaking Series That Changed the Way Preschoolers Watch
June 27 2006 - 6:46PM
PR Newswire (US)
Blue's Clues to Take Over Club Noggin in 78 General Growth Malls
Nationwide With Appearances by Series Host 'Joe' (Donovan Patton)
in Five Markets NEW YORK, June 27 /PRNewswire/ -- NOGGIN, the
commercial-free, educational network for preschoolers goes "Blue"
for the month of July, as the network invites kids and their
families to help celebrate the 10th anniversary of Blue's Clues,
Nick Jr.'s groundbreaking series that changed the way preschoolers
watch television. Throughout July, NOGGIN will pay tribute to
everyone's favorite blue puppy with Blue's Clues-themed activities
at Club NOGGIN in General Growth (GGP) malls nationwide, in
addition to appearances by series host "Joe" (Donovan Patton) in
select malls. NOGGIN will also kick off a month-long on-air
celebration of Blue's Clues with a "Red, White and Blue" marathon
on Tuesday, July 4. The Club NOGGIN celebration will lead up to the
August anniversary of Blue's Clues, when Nick Jr. and NOGGIN will
introduce viewers to a new character -- Blue's new brother -- on
the hour-long movie Meet Blue's Baby Brother premiering Sunday,
August 6, (8:00 p.m. - 9:00 p.m., ET/PT) on Nickelodeon, Monday,
August 7 (10:00 a.m. - 11:00 a.m., ET/PT) on Nick Jr. and August 7
(2:00 p.m. - 3:00 p.m., ET) on NOGGIN. For the first time, the
special melds the two worlds of Joe and the classic animated world
of Blue's Clues with the puppets on Blue's Room. Meet Blue's Baby
Brother will feature a special game of 'Gold Clues' as preschoolers
help search for Blue's baby brother and share another milestone
with their favorite blue puppy. "Blue's Clues introduced
interactivity to preschool TV," said Angela Leaney, Senior Vice
President, Brand Communications, Noggin and The N. "We are excited
to celebrate the anniversary of this landmark series with our
Noggin viewers both on-screen and at GGP malls across the country."
"GGP malls are passionate about creating and hosting family events
and experiences. The 10th anniversary celebration of Blue's Clues
is filled with fun and creative activities for both parents and
their children to enjoy in the mall," said Melinda Holland, Senior
Vice President of Business Development at General Growth
Properties. Blue's Clues will take over Club NOGGIN, the network's
interactive educational in-mall experience for preschoolers and
their parents. Participating malls will present special Blue's
Clues-themed activities throughout the month of July. Club NOGGIN
reaches consumers in 78 GGP malls nationwide. Blue's Clues host
Donovan Patton is scheduled to appear for "meet and greets" and
book readings in the following markets: New York, Chicago, San
Jose, Houston and Dallas. Throughout July, GGP and NOGGIN will also
launch "Club NOGGIN On the Go!" a take-away extension of Club
NOGGIN's in-mall experience for parents to help entertain and
educate their kids wherever they are. Club NOGGIN's Blue's Clues
educational curriculum in July will focus on themes from the hit
series including: * Letters: Activity to feature the Blue's Clues
book "Alphabet Power" * Numbers: Activity to feature a Blue's Clues
video clip with a corresponding lesson * Shapes: Activity to
feature an arts and crafts project -- build a sailboat -- which
mirrors a lesson on Meet Blue's Baby Brother * Colors: Coloring
activity based on Meet Blue's Baby Brother On Tuesday, July 4 from
8:00 a.m. - 12:00 p.m. (ET), NOGGIN's "Red, White and Blue" on-air
marathon will feature the following Blue's Clues milestones: the
three-part special "Meet Joe," where Steve goes to college and
viewers are introduced to new host Joe; the half-hour special
"Legend of the Blue Puppy" where Blue talks for the very first
time; "Blue's 100th Episode Celebration," a retrospective look at
the first five seasons with Steve, Joe and Blue; and the 90-minute
movie "Blue's Big Musical." The marathon will repeat at 2:00 p.m.
(ET) that day. NOGGIN's "Red, White and Blue" marathon schedule is
as follows: * 8:00 a.m. - 9:30 a.m. (ET) "Meet Joe" - Steve
introduces Blue and their pals to his younger brother Joe and they
play "show and tell" to welcome and get to know their new friend.
Steve, Blue and the gang teach Joe how to play Blue's Clues, and
Joe gets his own handy dandy notebook. Later, Steve is thrilled to
share the news that he's going to college. Everyone is excited for
Steve's new adventure and that Joe will be staying at the house to
play Blue's Clues with them. * 9:30 a.m. - 10:00 a.m. (ET) "Legend
of the Blue Puppy" - Moona the moon fairy tells the Legend of Blue
and how she was born with a little golden key, which unlocks a
great gift. After much trial and error we find the lock that Key
will fit in and are swept away to a whole new world -- Blue's Room.
Blue's greatest gift is that, in her playroom, she can talk! We
talk with Blue and meet new Blue's Room friends -- Polka Dots, Roar
E. Saurus, Frederica, Dress Up Chest, Doodle Board, and Boogie
Woogie. * 10:00 a.m. - 10:30 a.m. (ET) "Blue's 100th Episode
Celebration" - Steve visits from college, and he and Joe change
from their trademark rugby shirts to tuxedos to remember the games,
songs, laughs and skidoos from the first five seasons. They
introduce the first video montage of the evening -- "The Places
We've Been." Sock Puppet presents "The Laughs We've Had," Joe and
Tickety marvel at how smart the home viewer is in "The Things We've
Learned" and Blue introduces "The Clues We've Found." After Steve
heads back to college, Joe, Blue and their pals look at "The Things
to Come" and think about all the places left to go, the laughs to
be had, things to be learned, clues to be found and songs to be
sung. * 10:30 a.m. - 12:00 p.m. (ET) "Blue's Big Musical" - Steve,
Blue and their friends plan a big backyard musical called "You Can
Be Anything You Want To Be." When Blue and Tickety Tock rehearse
their duet, Tickety loses her voice! Blue organizes a game of
"Blue's Clues" to find out who will sing with her at such short
notice. Hints are uncovered that lead them to Periwinkle, the new
cat in town, who wants to perform in their show. When Steve and
Blue skidoo into a sheet of music to create a song, they meet
G-Clef (Ray Charles) and The Notes (The Persuasions), who teach
them the elements of music. Steve and Blue learn that notes, rhythm
and tempo joined with a little heart and soul can make a truly
original song. In addition, starting Wednesday, July 5th and
throughout the month of July, NOGGIN will air an hour of Blue's
Clues with two back-to-back episodes everyday from 8:00 a.m. - 9:00
a.m. (ET). Each week's episodes will focus on a different
educational theme highlighted on Blue's Clues, including science,
social and emotional, problem solving, reading and language and
math. Participating General Growth malls and NOGGIN invite parents
and caregivers to bring their children (ages three to six) to Club
NOGGIN for a FREE, one-hour session where they play educational
games and participate in large group activities supervised by a
trained activity leader. NOGGIN has created a safe and educational
format for the clubs that complement the network's curricular
framework and on-air programming. Each session includes interactive
songs, video clips, games and a hands-on activity. General Growth
Properties, Inc. is the second largest U.S.-based publicly traded
Real Estate Investment Trust (REIT). General Growth currently has
an ownership interest in or management responsibility for a
portfolio of more than 200 shopping malls in 44 states, as well as
ownership in planned community developments and commercial office
buildings. The portfolio totals approximately 200 million square
feet of retail space and includes more than 24,000 retail stores
nationwide. General Growth Properties, Inc. is listed on the New
York Stock Exchange under the symbol GGP. For more information,
please visit the Company Web site at http://www.generalgrowth.com/.
NOGGIN is the commercial-free, educational network for preschoolers
owned by Nickelodeon. NOGGIN currently reaches 49 million
households via cable, digital cable and satellite TV. NOGGIN, which
airs from 6:00 a.m. to 6:00 p.m. (ET), is like preschool on TV with
educational programming both on-air and online at
http://www.noggin.com/. NOGGIN and all related titles, characters
and logos are trademarks of Viacom International Inc. DATASOURCE:
Nickelodeon CONTACT: Sharyn Traub, +1-212-846-6381, , or Jodi
Davis, +1-212-846-5981, Web site: http://www.noggin.com/
http://www.generalgrowth.com/
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