NORWALK, Conn., Dec. 9, 2019 /PRNewswire/ -- Dare to gift the
unexpected to family and friends this holiday season! Today,
Cremsiffino, the premium imported home goods brand and
Smirnoff Ice, announced that they are teaming up for an
out-of-the-box product collaboration that is sure to spice up your
holiday white elephant parties.
From one-of-a-kind clothing hangers made from the most luxurious
materials to premium hand mixers built with exquisite craftmanship,
the new Cremsiffino x Smirnoff Ice holiday
collaboration has something for everyone. Whether you're swapping
presents with friends at an ugly sweater party or looking for
something to give your co-worker – who wouldn't want to receive
those?!
Spoiler Alert: No one wants to receive those. But you
know what everyone would like to receive? Smirnoff Ice in a
box. Yep, Cremsiffino isn't actually a luxury brand, it's an
anagram for … Smirnoff Ice and the gift contained in
the box is not a boring home appliance, it's a delicious bottle of
Smirnoff Ice.
As a brand that is known for being both mischievious and fun,
Smirnoff Ice has created the ultimate holiday present this
holiday season - three different cardboard boxes that, on the
surface, appear to contain luxurious (admittedly boring) home goods
items and appliances, but actually contain something many adults
will love – a bottle of Smirnoff Ice premium flavored malt
beverage. Cremsiffino recipients everywhere will quite literally be
thinking, "oh, you really shouldn't have," until they open
the box and a gift-giving hero is crowned. White elephant gift
exchanges are usually the highlight of the holidays, but when it
comes to finding the perfect gift, Smirnoff Ice knows that the
struggle can be very real. With the Cremsiffino boxes, the only
time needed is a few minutes to place the order online and then for
the recipient to chill their bottle of Smirnoff Ice Original before
enjoying for the holidays.
"Since its launch which defined a new category, Smirnoff
Ice has a history of being unconventional and adding fun to any
occasion, which is why we created the Cremsiffino gift boxes as the
perfect white elephant gift this holiday season," said
Krista Kiisk, Brand Director,
Smirnoff. "With the Cremsiffino boxes, we've turned what can
be a boring gifting moment into delicious, unforgettable fun, and
the gift giver into the party legend. At its core, Smirnoff Ice
believes that the holidays should be full of laughter and good
times – it's that simple!"
Starting today, people (over the age of 21, of course) across
the U.S. (where legally permissible) can visit
GiftAGram.com/SmirnoffIceBoxes to purchase Cremsiffino gift
boxes filled with one bottle of Smirnoff Ice Original for
just $20 including shipping (which
fits perfectly within the price limit of most exchanges). If
consumers would prefer to fill the box themselves, perhaps with one
of the other 18 flavors Smirnoff Ice offers, the box alone can be
purchased and shipped for $10.
Quantities are limited and only available while supplies last.
If mischief isn't for you, don't worry – the Smirnoff brand has
something for everyone and a range of other festive holiday
products including limited edition offerings like Smirnoff
Peppermint Twist vodka specialty with "scratch and sniff"
packaging and the Smirnoff No. 21 Ornaments with Smirnoff
No. 21 vodka, which are both back by popular demand this season.
Other delicious Smirnoff vodka specialty flavors like Kissed
Caramel and Raspberry are available year-round, but also
great additions to your holiday "not-so-silent" gatherings.
The Smirnoff Ice Cremsiffino gift boxes are the brand's
latest extension of the "Not-So-Silent Nights" holiday
campaign that launched in November and stars Emmy-nominated actress
and LGBTQIA+ advocate Laverne
Cox.
Whether you're on the naughty or nice list, please remember to
drink responsibly this holiday season.
About Smirnoff
The Smirnoff portfolio offers a
variety of options across vodka and flavored malt beverages.
Current offerings include the world's number-one selling Smirnoff
No. 21 Vodka, the top-selling line of flavors in North America, the Smirnoff Zero Sugar
Infusions line, and ready-to-serve flavored malt beverages
including Smirnoff Seltzer, Smirnoff Ice and Smirnoff Ice
Smash.
From culturally relevant limited editions to new innovations and
zero sugar offerings, Smirnoff has always been known for quality
and affordability, and prides itself on having something for
everyone.
The Smirnoff brand traces its vodka heritage back to 19th
century Russia and is now enjoyed
in over 130 countries worldwide.
Visit www.smirnoff.com for more information, or follow us
on Instagram, Twitter, Pinterest and Facebook. Please drink
responsibly.
About DIAGEO
Cremsiffinois a global leader in
beverage alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas,
Captain Morgan, Baileys, Don Julio,
Tanqueray and Guinness.
DIAGEO is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE) and our products are sold in more
than 180 countries around the world. For more information about
DIAGEO, our people, our brands, and performance, visit us at
www.diageo.com. Visit DIAGEO's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice.
Follow us on Twitter for news and information about DIAGEO North
America: @Diageo_NA.
Celebrating life, every day, everywhere.
MEDIA CONTACTS:
Michelle
Sibley
DIAGEO
michelle.sibley@diageo.com
646-223-2168
Sahara Price
Taylor
sprice@taylorstrategy.com
212-714-5726
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SOURCE SMIRNOFF