Winning Brands Commences Marketing to World Cruise Industry
February 09 2009 - 10:15AM
Marketwired
Winning Brands Corporation (PINKSHEETS: WNBD) (FRANKFURT: WMU)
(www.WinningBrands.ca) will appear for the first time in media
channels that reach the world's entire cruise industry in order to
launch its consumer/industrial stain removing product Winning
Colours Stain Remover to all operators in the sector
simultaneously. Winning Colours will be offered for use in stain
treatment applications throughout all ships of over 120 global
cruise lines. This expands Winning Brands' initial activity in the
cruise sector with its proprietary SMART(TM) Wet Cleaning Solutions
that have been helping to replace on-board dry cleaning solvents
with safer alternatives. As of March 2009 Winning Brands begins a
new multi-faceted marketing relationship with internationally
renowned information provider World Cruise Industry Review
(www.worldcruiseindustryreview.com) with the theme "Got Stains? Get
the Solution!" Well known to industry professionals, the World
Cruise Industry Review is also available on-line at
http://digital.worldcruise-network.com in digital format. The
Review is published and distributed to leaders and management
throughout the cruise industry worldwide providing in-depth
coverage of what is new and important in this sector.
Winning Brands CEO Eric Lehner explains the significance of this
development as evidence of the growing maturity of the relatively
young company -- "Winning Brands could not have taken this global
step last year, let alone 3 years ago when WNBD began trading. It
requires production and account servicing be handled to a standard
needed by the world's most discerning clients. This takes time to
develop -- and any attempt to replace the benefits of careful
planning with promotion would not have accelerated readiness.
Winning Colours Stain Remover is proving to be a hit with consumers
wherever they may be and commercial enterprises wherever stains
happen. As we have always asserted -- stains happen everywhere and
are desired nowhere. This is particularly true of the world's
cruise lines -- arguably the world's most sophisticated hospitality
service providers. The versatility of Winning Colours Stain Remover
as the solution to so many stain removing challenges in a single
bottle puts it in a convenience class of its own."
Winning Colours Stain Remover is gaining a reputation in
retailing circles for being "unique" at a time when that word is
increasingly difficult to justify. The product is becoming the
natural choice for mass merchants and professionals dealing with
stains of various kinds because of Winning Colours' gentleness to
skin and delicate surfaces like clothing, carpeting &
upholstery, while still being strong as a solvent in tackling paint
messes, grease, grime and gunk.
Winning Colours Stain Remover is best known in Canada where it
was developed, however U.S. consumers and retailers have been
noticing, with the result that American distribution arrangements
continue to improve. With varying degrees of early preparation and
testing, China, India, Italy and Australia are export markets
receiving attention from Winning Brands' planners. "The world's
cruise industry is the most logical bridge to international
distribution; it is both figuratively and literally the
intermediate step," adds Lehner. Winning Colours Stain Remover is
available not only in consumer sizes of 125ml and 909ml, but a
variety of larger commercial sizes for industry as well.
Winning Colours Stain Remover is manufactured by Winning Brands'
production subsidiary Niagara Mist Marketing Ltd. Production takes
place at the Grand Rapids, Michigan facility of Surefil LLC and at
Niagara Mist's St. Catharines, Ontario facilities. The mission of
Winning Brands is to replace hazardous chemicals in widespread use
with safer alternatives in the cleaning sector. Other products
manufactured by Winning Brands are used in professional garment
care (SMART Wet Cleaning Solutions), domestic garment care (KIND
Laundry Products), industry (CLEAN1 Professional All Purpose) and
TrackMoist(TM) dust suppression solution for dirt tracks,
construction sites and other settings where large quantities of
water are used for dust abatement.
Certain statements in this news release that are not historical
facts are "forward-looking statements" within the meaning of the
Private Securities Litigation Reform Act of 1995. Such statements
may be identified by the use of words such as "anticipate,"
"believe," "expect," "future," "may," "will," "would," "should,"
"plan," "projected," "intend," and similar expressions. Such
forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results,
performance or achievements of Winning Brands Corporation (the
Company) to be materially different from those expressed or implied
by such forward-looking statements. The Company's future operating
results are dependent upon many factors, including but not limited
to the Company's ability to: (i) obtain sufficient capital or a
strategic business arrangement to fund its expansion plans; (ii)
build the management and human resources and infrastructure
necessary to support the growth of its business; (iii) successfully
market its products; and (iv) competitive factors and developments
beyond the Company's control. Winning Colors�, Winning Colours� is
a Registered Trademark of Niagara Mist Marketing Ltd. KIND(TM) and
CLEAN1(TM) are trademarks of Niagara Mist Marketing Ltd. SMART(TM)
is a trademark of Solvent Free Solutions Inc. NASCAR� is a
registered trademark of the National Association for Stock Car Auto
Racing, Inc; and used purely in connection to the publication
RacingOne(TM) Annual; no endorsement is implied.
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Information: Winning Brands Corporation Office Direct (705)
737-4062 Victoria Square Building, 11 Victoria Street, Suite 220A
Barrie, Ontario, Canada L4N 6T3 News@WinningBrands.ca
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