UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington,
D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the Securities
Exchange Act of 1934
Date of Report (Date of earliest event reported): February
6, 2015
SPRIZA,
INC.
(Exact Name of Registrant as Specified in Charter)
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Nevada
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333-185669
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90-0888324
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(State or other jurisdiction
of incorporation)
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(Commission File Number)
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(IRS Employer Identification No.)
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111 Penn Street
El Segundo, CA
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90245
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(Address of principal executive offices)
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(Zip Code)
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Registrant’s telephone number, including area code:
(403) 614-4441
Copies to:
Marc J. Ross, Esq.
Sichenzia Ross Friedman Ference LLP
61 Broadway, 32nd Floor
New York, New York 10006
Telephone: (212) 930-9700
Check the appropriate box
below if the Form 8-K filing is intended to simultaneously satisfy the filing
obligation of the registrant under any of the following provisions:
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Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425) |
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Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12) |
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Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b)) |
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Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c)) |
FORWARD-LOOKING STATEMENTS
This
Current Report on Form 8-K contains forward-looking statements. Forward-looking
statements include statements concerning plans, objectives, goals, strategies,
future events or performance, and underlying assumptions and other statements
that are other than statements of historical facts. These statements are
subject to uncertainties and risks including, but not limited to (i) securing
capital for general working purposes, and (ii) other risks and in statements
filed from time to time with the Securities and Exchange Commission (the “SEC”).
All such forward-looking statements, whether written or oral, and whether made
by or on behalf of the Company, are expressly qualified by the cautionary
statements and any other cautionary statements which may accompany the
forward-looking statements. In addition, the Company disclaims any obligation
to, and will not, update any forward-looking statements to reflect events or
circumstances after the date hereof.
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Item 7.01
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Regulation FD Disclosure
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On
February 5, 2015, Spriza, Inc. (the “Company”) issued a press release
(the “Release”) relating to certain corporate updates and other
information currently available about the Company. The Release announced the results of a contest initiated in January of 2015. Spriza administered a 30 day contest for a client that
operates one of the world’s top online game applications. Traffic
generated during the first 24 hours of the SPRIZA™ enabled contest was
unprecedented and exceeded the client’s overall objectives for the campaign. A
copy of the Release is attached hereto and incorporated herein by reference in
its entirety as Exhibit 99.1.
The
information contained in this Current Report on Form 8-K shall not be deemed
“filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as
amended (the “Exchange Act”), or incorporated by reference in any filing
under the Securities Act of 1933, as amended (the “Securities Act”) or
the Exchange Act, except as shall be expressly set forth by specific reference
in such a filing. The furnishing of the information in this Current Report on
Form 8-K is not intended to, and does not, constitute a representation that
such furnishing is required by Regulation FD or that the information contained
in this Current Report on Form 8-K constitutes material investor information
that is not otherwise publicly available.
The
Securities and Exchange Commission encourages registrants to disclose
forward-looking information so that investors can better understand the future
prospects of a registrant and make informed investment decisions. This Current
Report on Form 8-K and exhibits may contain these types of statements, which
are “forward-looking statements” within the meaning of the Private Securities
Litigation Reform Act of 1995, and which involve risks, uncertainties and
reflect the Registrant’s judgment as of the date of this Current Report on Form
8-K. Forward-looking statements may relate to, among other things, operating
results and are indicated by words or phrases such as “expects,” “should,”
“will,” and similar words or phrases. These statements are subject to inherent
uncertainties and risks that could cause actual results to differ materially
from those anticipated at the date of this Current Report on Form 8-K.
Investors are cautioned not to rely unduly on forward-looking statements when
evaluating the information presented within.
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Item 9.01
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Financial Statements and Exhibits
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SIGNATURES
Pursuant to the requirements of the
Securities Exchange Act of 1934, the registrant has duly caused this report to
be signed on its behalf by the undersigned hereunto duly authorized.
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SPRIZA, INC. |
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| Date:
February 6, 2015 |
By: |
/s/
Rob Danard |
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Rob
Danard |
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Chief
Executive Officer |
EXHIBIT 99.1
Spriza
Contest Exceeds Expectations
EL SEGUNDO, CA – February 5,
2015/Marketwired/ - Spriza, Inc. (“Spriza”) (the “Company”) (OTCQB:
SPRZ), (www.spriza.com) the world's leading social network for group prizes and
incentives is pleased to announce results of a contest it initiated in
January of 2015. Spriza administered a 30 day contest
for a client that operates one of the world’s top online game applications. Traffic
generated during the first 24 hours of the SPRIZA™ enabled contest was
unprecedented and exceeded the client’s overall objectives for the campaign.
In the first hour of the contest, Spriza
experienced 1500 new subscribers signing up on its website. After six
hours the Company had over 10,000 new subscribers signed up and within
24 hours, over 22,000 new subscribers had signed up on the Spriza
website. The traffic resulted in 140,000 unique visitors to Spriza.com which
was shared through Facebook more than 36,000 times. A total of 4,500 SMS
text messages were generated to download the client’s mobile app. Over the
first 24 hour period, requests to the Spriza website exceeded 3 Million visitors.
The day ended with a conversion rate of 16% of the total visitors
viewing Spriza’s website and converting into new subscribers for Spriza.
The success of the contest on Spriza’s platform was
underestimated by both Spriza and the client, resulting in a heavy site load
surge which had the Company managing site loads to handle the unexpected
capacity. The Company’s servers have been quadrupled to handle demand going
forward for future contests.
“Not only did we exceed the client’s expectations
for traffic through our SPRIZA™
contest platform, the huge response proved the strength and viability of the
platform.” said Jay
Cowles, Spriza’s COO. “Considering that a typical conversion rate of
similar digital initiatives is 2-5%*, Spriza’s 16% conversion rate during this
contest provided a strong ROI to our client, something that potential brands
and advertisers will be interested in. This contest was a fantastic affirmation
of Spriza`s business model and with the information we have acquired though
this process, will allow us to create even better returns for our clients.”
With the imminent release of our Spriza Mobile
Application, Spriza is continuing its focus on improved usablity for clients
and consumers. Spriza has also begun working with clients to expand it’s reach
into the areas of live events, charitable initatives, live music and sporting
events.
(*http://www.marketingexperiments.com/blog/marketing-insights/conversion-rate-averages.html)
About Spriza, Inc.
Spriza, Inc. is the world's leading social network for
group prizes and incentives and an emerging growth public company.
Spriza's intellectual property
is a robust and effective incentive marketing system that builds brand
awareness and generates qualified targeted leads for any size of business
through an online contest marketing solution "SPRIZA™". SPRIZA™ is
modular, scalable, and fully customizable. It taps into the power of shared
interests and personal relationships within targeted markets producing
traceable and quantifiable results at every stage of the contest.
SPRIZA™ provides deep, real-time
analytics and reporting, through a robust tool that measures marketing and
advertising budgets for real time return on investment analysis and demographic
profiling. SPRIZA™ leverages social strategies based on
business objectives enabling branders
to measure results of marketing efforts.
The result is a network of subscribers that participate in contest promotions
centered and shared around their personal interests. SPRIZA™ produces
quantifiable and verifiable participant data results, which can be used for
ongoing marketing purposes with targeted demographics. SPRIZA™ data
results assess how many consumers responded, whom they shared the campaign
with, the level of engagement, how many other campaign participants were influenced
and sales value generated.
SPRIZA™ is designed to work with
Social Media engines including Facebook, Twitter and Pinterest and offers full
mobile capability to engage popular mobile applications including iPhone,
Android, Blackberry and Windows mobile operating systems.
Forward-Looking Statements
This news release contains
"forward-looking statements" as that term is defined in Section 27A
of the United States Securities Act of 1933, as amended and Section 21E of the
Securities Exchange Act of 1934, as amended. Statements in this press release
which are not purely historical are forward-looking statements, including, but
not limited to, introducing the re-formulated Pulse brand of functional drinks
by mid-year, the successful rollout of the new coconut water line and any
statements regarding beliefs, plans, expectations or intentions regarding the
future. Actual results could differ from those projected in any forward-looking
statements due to numerous factors. Such factors include, among others, the
inherent uncertainties associated with new projects and development stage
companies. These forward-looking statements are made as of the date of this
news release, and the company assumes no obligation to update the
forward-looking statements, or to update the reasons why actual results could
differ from those projected in the forward-looking statements. Although
management believes that any beliefs, plans, expectations and intentions
contained in this press release are reasonable, there can be no assurance that
any such beliefs, plans, expectations or intentions will prove to be accurate.
Investors should consult all of the information set forth herein and should
also refer to the risk factors disclosure outlined in the company’s annual
report on Form 10-K for the most recent fiscal year, quarterly reports on Form
10-Q and other periodic reports filed from time-to-time with the Securities and
Exchange Commission.
Become a SPRIZA Facebook
Fan at http://www.facebook.com/sprizacontests
Follow SPRIZA on Twitter at https://twitter.com/Sprizacontests
For
more information, contact:
Media Relations
Christian Darbyshire
tinepublic@shaw.ca
416-419-9953
Internal
Communications
info@spriza.com
650-204-7903
www.spriza.com/investors
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