Campaign focuses on financial, physical and
mental health
TORONTO, Oct. 6, 2020 /CNW/ - 'Let's get you there.' – Sun
Life's new national brand campaign, released this week, is focusing
on helping empower Canadians to achieve their financial, physical
and mental health goals. The integrated campaign includes a new TV
commercial, airing now across Canada and available on Sun Life's YouTube
channel. This year's theme is all about setting goals and how they
can help people stay on track, living a happy and healthy life.
"At Sun Life, we've seen first-hand the impact COVID-19 has had
on the financial, physical and mental health of Canadians. Helping
people achieve lifetime financial security and live healthier lives
is at the core of who we are," said Eric
Monteiro, Senior Vice-President and Chief Client Experience
Officer. "We strongly believe that all Canadians can and should
take charge of their future. We are here to help support them with
advice, tools, online resources and a network of advisors across
the country."
The campaign was developed in collaboration with agencies
Publicis Canada and Cossette Media. It runs from October into early
2021. It includes a robust mix of digital and social media ads
across multiple channels – YouTube, Spotify, Pinterest, digital
billboards and more. It aims to build familiarity of Sun Life's
holistic offering and the suite of solutions, services and digital
innovations in its financial, physical and mental health
pillars.
"Our new national campaign is about helping Canadians feel
empowered to take charge of their lives. It illustrates the
importance of setting and working towards goals," said Milos Vranesevic, Senior Vice-President, Chief
Marketing Officer, Sun Life. "We understand how our Clients and
Canadians are feeling right now. Through positivity and optimism,
this campaign demonstrates our commitment to support their holistic
health and well-being. In addition to our TV spot, this year we
have an increased focus on digital, with the aim to create new and
lasting relationships."
Connecting through new platforms
Sun Life is
leveraging Spotify and Pinterest for the first time. These two
platforms will help connect Sun Life with a younger demographic.
Inspirational quotes on Pinterest called Quotables, and a "Happy
Hits" playlist on Spotify reinforce the feelings of positivity the
campaign is creating. In addition, we are launching a new,
unscripted podcast series. It features real Canadians sharing
stories about their financial experiences and challenges and how
it's impacted their holistic health. It is available now on
sunlife.ca and Spotify in November.
To learn more about the campaign, visit
sunlife.ca/letsgetyouthere.
About Sun Life
Sun Life is a leading international
financial services organization providing insurance, wealth and
asset management solutions to individual and corporate Clients. Sun
Life has operations in a number of markets worldwide, including
Canada, the United States, the United Kingdom, Ireland, Hong
Kong, the Philippines,
Japan, Indonesia, India, China,
Australia, Singapore, Vietnam, Malaysia and Bermuda. As of June 30,
2020, Sun Life had total assets under management of
$1,122 billion. For more information,
please visit sunlife.com.
Sun Life Financial Inc. trades on the Toronto (TSX), New
York (NYSE) and Philippine (PSE) stock exchanges under the
ticker symbol SLF.
Note to editors: All figures in Canadian dollars
Media Relations Contact:
Meredith Mundick
Manager, Corporate Communications
T. 416-979-4048
meredith.mundick@sunlife.com
SOURCE Sun Life Financial Inc.