CANNES, France,
June 20, 2017
/PRNewswire/ -- Y&R was awarded the Grand Prix, one
Gold and one Silver for "The Family Way," a
campaign for Recruit's Seem Mobile healthcare kit by DY&R Tokyo
that tackles the taboo nature of infertility as well as the
perception that infertility is a women's issue.
"This is a banner night for us. Mobile is often the bridge
between our virtual and physical lives, and with this campaign we
have helped people find a real solution that can transform their
lives. We are so proud of this work and of DY&R Tokyo. What an
open and expansive canvas for ideas mobile has become," said
Tony Granger, Y&R Global Chief
Creative Officer.
"The Family Way" introduced Recruit's Seem mobile
healthcare kit that allows couples to test a man's sperm count
without visiting a clinic. Concerns over a declining birth rate in
Japan and cultural misconceptions
that infertility is not man's issue, spurred the development of the
kit that gives couples a simple way to test at home. The work aims
to help couples identify fertility issues faster and break through
the stigma around male infertility; it brings couples closer to one
another and closer to the hope of having a child.
Men who used the Seem kit showed more proactive behavior
in addressing infertility with their partner. Seem became the
number one selling healthcare kit on Amazon in Japan and 33% of men visited a clinic after
using the kit. In addition to its Mobile wins, the campaign also
won a Bronze Lion in Glass on opening night at the Festival,
representing Y&R's first Glass Lion.
Y&R was also recognized with a Gold Mobile Lion for
Y&R Italy's "Chat Yourself" created for Italia
Longeva.
About Y&R
Y&R is one of the
leading and most iconic global marketing communications companies.
We operate as a Global Boutique, connecting deep insights from
local business needs and consumers with strategies and objectives
that travel across borders. Y&R Inspire Change is the agency's
global social impact practice geared towards both nonprofit
organizations and brands incorporating social purpose strategies.
United by a global infrastructure and common tools and technology,
all our clients have access to people and resources from everywhere
in our network.
Y&R has 189 offices in 93 countries around the world,
with clients that include Bel Brands, Campbell's Soup Company,
Colgate-Palmolive, Danone, Dell, Telefonica and Xerox, among many
others. Y&R is part of WPP (NASDAQ:
WPPGY).
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Contact:
Aviva Ebstein
aviva.ebstein@yr.com
+1 917-679-8691
or
Jinie Kwak
jinie.kwak@yr.com
+1 646-342-6572
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SOURCE Y&R