MADISON, N.J. ,
Aug. 31, 2020 /PRNewswire/
-- Better Homes and Gardens® Real Estate, recognized as
the real estate industry's lifestyle brand, has already affiliated
13 new firms in 2020 including seven since the start of the
pandemic's impact in mid-March. This pace exceeds last year's pace
that saw a total of 14 new companies affiliate, which was the
strongest growth year since 2012.
Better Homes and Gardens® Real Estate added more than
$400 million in sales volume during
the first half of 2020 and also saw one of its original
franchisees, Better Homes and Gardens Real Estate Masiello Group,
renew for a 10-year term. In 2019, Better Homes and Gardens
Real Estate Masiello Group completed 7,155 transaction sides with
$1.7 billion in sales volume as one
of the top real estate companies in the U.S. and third largest
BHGRE affiliate according to REAL Trends.
Highlights:
- New franchisees are benefitting from the brand's name
recognition and unique lifestyle expertise. This
includes PinPointSM, BHGRE's proprietary predictive
marketing tool that utilizes Better Homes &
Gardens® magazine and its publisher Meredith
Corporation's customer database of more than 175 million
consumers.
- The BHGRE brand increased its presence in California where it now has 18 franchisees
with nine joining in the last 18 months. This included a merger of
top North Monterey firms to create
Better Homes and Gardens Real Estate Best Life with double the
market share of its leading competitor.
- The BHGRE brand entered West
Virginia for the first time with Better Homes and Gardens
Real Estate Central.
- A merger in the Columbia Basin
of central Washington created
Better Homes and Gardens Real Estate Gary Mann Realty with 20%
market share.
- Better Homes and Gardens Real Estate Gaetano
Marra Homes was the first affiliate in brand history to
join the BHGRE network via an entirely virtual process.
New Affiliated
Brokerage
|
Location
|
Better Homes and
Gardens Real Estate Hank Correa
Realty
|
Hilo,
Hawaii
|
Better Homes and
Gardens Real Estate Best Life
|
Prunedale,
Calif.
|
Better Homes and
Gardens Real Estate Brush and
Associates
|
Escondido,
Calif.
|
Better Homes and
Gardens Real Estate I-20 Team
|
Tyler,
Texas
|
Better Homes and
Gardens Real Estate Steinborn &
Associates
|
Las Cruces,
N.M.
|
Better Homes and
Gardens Real Estate Island Lifestyles
|
Kona,
Hawaii
|
Better Homes and
Gardens Real Estate Medley
|
Columbia,
S.C.
|
Better Homes and
Gardens Real Estate Central
|
Cross Lanes, W.
Va.
|
Better Homes and
Gardens Real Estate Connections
|
Crown Point,
Ind.
|
Better Homes and
Gardens Real Estate Gaetano Marra
Homes
|
Monroe,
Conn.
|
Better Homes and
Gardens Real Estate Gary Mann Realty
|
Moses Lake,
Wash.
|
Better Homes and
Gardens Real Estate Lake Realty
|
Camdenton,
Mo.
|
Better Homes and
Gardens Property Shoppe
|
Ventura,
Calif.
|
Quote:
"Everything we have done over the last 12 years to build our
unique lifestyle brand has prepared us for today's environment. The
pace of our growth reflects the power of the brand, the strength of
our infrastructure and our unique position in the industry. Our
exclusive tools and technology, coupled with comprehensive training
and professional development, empower our franchisees and their
affiliated agents. Our goal is to help them increase productivity,
capture market share and accelerate growth. Our differentiation is
clearly recognized and interest in the brand is so strong."
-Sherry Chris, president and CEO,
Better Homes and Gardens® Real Estate
About Better Homes and Gardens Real Estate LLC
Better
Homes and Gardens Real Estate LLC is a dynamic real estate
brand that offers a full range of services to brokers, sales
associates and home buyers and sellers. Using innovative
technology, sophisticated business systems and the broad appeal of
a lifestyle brand, Better Homes and Gardens Real Estate LLC
embodies the future of the real estate industry while remaining
grounded in the tradition of home. Better Homes and Gardens Real
Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY),
a global leader in real estate franchising and provider of real
estate brokerage, relocation and settlement services.
The growing Better Homes and Gardens® Real Estate network
includes more than 12,000 independent sales associates and 360
offices serving home buyers and sellers across the United States, Canada, Jamaica and The Bahamas. The brand announced its expansion
into Australia and New Zealand in April of 2018.
Better Homes & Gardens® is a registered trademark of
Meredith Corporation licensed to Better Homes and Gardens Real
Estate LLC and used with permission. An Equal Opportunity Company.
Equal Housing Opportunity. Each Better Homes and Gardens® Real
Estate Franchise is independently owned and operated.
Media Contact:
Marie VanAssendelft
201-724-6372
Marie.vanassendelft@realogy.com
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SOURCE Better Homes and Gardens Real Estate LLC