WOODLAND HILLS, Calif.,
Feb. 7, 2011 /PRNewswire/ -- JMPR
Public Relations, Inc. announced today that it has been chosen
as the agency of record to handle PR outreach and media initiatives
for The Pep Boys – Manny, Moe & Jack (NYSE: PBY), the nation's
leading automotive aftermarket service and retail chain.
As such, the 2011 media relations program has been initiated in
an effort to raise Pep Boys' overall business profile and highlight
the company's upcoming 90th anniversary celebration through both
traditional and social media channels. JMPR will be primarily
responsible for continuing to grow the brand's visibility within
the national, regional and local media markets.
JMPR will also work with individual Pep Boys locations to
promote their full-service vehicle maintenance and repair
capabilities.
"JMPR brings many years of hands-on experience with media
relations that will provide an excellent base for our partnership,"
said Vice President of Marketing, Ron
Stoupa. "JMPR's understanding of the media landscape will
advance our ability to appeal to everyone, from the most passionate
automotive enthusiast to the general consumer. After considering
other agency alternatives, we felt they were the best choice for
our goals."
"My father used to take me to our local Pep Boys in the early
'60s on Saturday mornings," said JMPR President Joseph Molina, who is also often an avid car
collector. "So it is quite exciting for our company to now be
associated with such an iconic and historic brand. Ever since my
first experience with Manny, Moe & Jack, the Company has stayed
with me, as I too inherited the automotive enthusiast gene."
About Pep Boys
Pep Boys has approximately 6,200 service bays within over 620
locations in 35 states and Puerto
Rico. Along with its vehicle repair and maintenance
capabilities, the Company also serves the commercial auto parts
delivery market and is one of the leading sellers of replacement
tires in the United States.
Customers can find the nearest location by calling 1-800-PEP-BOYS
or by visiting http://www.pepboys.com.
About JMPR
JMPR (www.jmprpublicrelations.com) is based in Woodland Hills, Calif. and was founded in
1977. Its clients, covering a wide variety of automotive,
transportation, motorcycle and lifestyle industries, include
Bentley Motors, Ducati North America, the Amelia Island Concours
d'Elegance, Galpin Motors, Bugatti Automobiles, the Mullin
Automotive Museum, Piaggio Aero, Motor Trend Automotive Group,
Hurst Performance Vehicles, Meguiar's, Inc. and Airstream
Trailers.
SOURCE JMPR Public Relations, Inc.