Perfect Corp. Partners With Global Travel Retailer, Dufry, to Bring AR Makeup Virtual Try-On to Airports Worldwide
July 17 2023 - 6:45AM
Business Wire
Travelers are able to virtually try-on makeup
products from up to 15 brands as the technology rolls out to
Dufry’s Reserve & Collect websites in 27 countries and at
airport locations around the world.
Perfect Corp. (NYSE: PERF), the leading artificial intelligence
(AI) and augmented reality (AR) beauty and fashion tech solutions
provider, today announced its collaboration with global travel
retailer, Dufry, providing in-store and web makeup virtual try-on
for products from 15 brands. In London Heathrow, London Stansted,
Manchester and Barcelona, it is now possible to try AR makeup
products from brands such as Benefit, Kylie Cosmetics, Guerlain,
Huda Beauty and more. Dufry plans to bring Perfect Corp.-powered
virtual try-on shopping experiences to more airports in the
future.
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Perfect Corp. Partners With Global Travel
Retailer, Dufry, to Bring AR Makeup Virtual Try-On to Airports
Worldwide (Photo: Business Wire)
Empowering Retailers & Brands to Connect with Customers
and Create Omnichannel Shopping Experiences
Since Perfect Corp. already works with over 500 brands globally,
brands’ virtual product SKUs can be easily deployed across points
of sale. Retailers can choose the brands they want to work with
and, pending brand approval, easily implement the AI &
AR-powered shopping journey. Once retailers have established
relationships with brands, Perfect Corp. can make the SKUs
available to them. Perfect Corp.’s huge data base of over 350k SKUs
is a true asset for retailers willing to offer virtual try-on
experiences to their consumers.
"Our true value for retailers is our capacity to provide
hundreds of brands’ virtual SKUs to retailers wishing to engage
with their consumers wherever they are,” explained Perfect Corp.
Founder and CEO, Alice Chang “Our collaboration with the global
travel retailer Dufry allows us to also touch traveling consumers
during their journey, be it online or offline. We believe that by
partnering with travel retailers, our personalized &
interactive digital solutions for beauty & luxury products can
help the post-COVID recovery of the travel sector and bring
travelers the shopping experiences of the future wherever they are
traveling to."
Bringing Personalized Shopping to the Travel Retail
Industry
Since travelers typically have limited time available for
shopping, virtual try-on solutions can help offer personalized and
efficient shopping experiences to travelers in a fraction of the
time, leading to increased conversion rates and customer volume for
airport retailers. In addition, since travel retail shops often
carry a unique selection of products that are tailored to the needs
and interests of travelers, it is important for them to be able to
try the products on themselves to make sure that the products,
colors, models fit them perfectly. With virtual try-on solutions
for makeup, skincare, eyewear, jewelry & watches, Perfect Corp.
can help the travel retail industry bring more personalization to
the table, improve consumers satisfaction, and allow them to
benefit from the same kind of service as they expect elsewhere.
Lee Adams, Global Digital Smart Store Head at Dufry continues:
“We are thrilled to be offering our customers this virtual try-on
tool. We have been working on this collaboration with Perfect Corp.
as part of our digital strategy to revolutionize the passenger
experience. This AI & AR-powered technology forms a seamless
part of the shopping journey for our passengers, helping them to
easily choose the products that are perfect from them, as well as
saving them time at the airport. We are working with Perfect Corp.
to continue rolling out this new technology across many more of the
75 countries where we operate, as well as exploring new projects
for the future.”
Click here to experience Dufry’s new virtual try-on experience
on the UK Reserve & Collect website:
https://worlddutyfree.com/en/beauty/beauty-tools/virtual-try-on
The virtual try-on experience is also available at further
locations here: https://www.shopdutyfree.com/en/
About Perfect Corp.
Perfect Corp. (NYSE: PERF) is the leading SaaS AI and AR beauty
and fashion tech solutions provider, dedicated to transforming
shopping experiences through empowering brands to embrace the
digital-first world. By partnering with the largest names in the
industry, Perfect Corp.’s suite of enterprise solutions deliver
synergistic, technology-driven experiences that facilitate
sustainable, ultra-personalized, and engaging shopping journeys, as
well as equipping brands with next generation of consumer goods.
Perfect Corp. offers a complementary suite of mobile apps,
including YouCam Makeup and YouCam Perfect, to provide a consumer
platform to virtually try-on new products, perform skin diagnoses,
edit photos, and share experiences with the YouCam Community. To
learn more, please visit PerfectCorp.com.
About Dufry
Dufry AG (SIX: DUFN), founded in 1865 and headquartered in
Basel, Switzerland, delivers a revolutionary travel experience to
consumers worldwide by uniquely combining retail, food &
beverage and digital. Our company addresses 2.3 billion passengers
in more than 75 countries in 5,500 outlets across 1,200 airports,
motorways, cruise lines, seaports, railway stations and other
locations across all six continents. With the traveler at our core,
we are creating value for all our stakeholders including concession
and brand partners, employees, communities, and finally, our
shareholders. Sustainability is an inherent element of Dufry’s
business strategy aiming for sustainable and profitable growth of
the company while fostering high standards of environmental
stewardship and social equity. To learn more about Dufry, please
visit www.dufry.com
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Press Contacts Perfect Corp.
official website: https://www.perfectcorp.com Perfect Corp.
on LinkedIn: https://www.linkedin.com/company/perfect-corp/
Perfect Corp. official Blog:
https://www.perfectcorp.com/business/blog/1 Corporate: Tony
Tsai at press@perfectcorp.com or by phone: +886-2-8667-1265, ext.
2167 USA: Jacqueline Agudelo at contact_pr@perfectcorp.com
or by phone +1 (917) 935-8232 Japan: Ryusho Hosaka at
contact_pr_jpn@perfectcorp.com or by phone: +81-3-5875-6651
China: Winter Zhang at Winter_zhang@perfectcorp.com or by
phone: +86-166-2139-1855 Europe: Aurélie Léveillé at
contact_pr_fr@perfectcorp.com Mexico: Ingrid Motta at
contact_pr_latam@perfectcorp.com or by phone: (+521) 5512491739
UK: Will Parrott at contact_pr_uk@perfectcorp.com
UAE: Moushmi Bhatia at contact_pr_uae@perfectcorp.com or by
phone: +971 (0) 56 896 5253 India: Ananya Tandon at
contact_pr_in@perfectcorp.com Indonesia: Chiki Anwar at
contact_pr_id@perfectcorp.com
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