Nautilus, Inc. Powers Up Bowflex Brand with New Agency Partner FIG
July 16 2019 - 4:05PM
Business Wire
Nautilus, Inc. (NYSE: NLS), a leader in innovative fitness
equipment, has named FIG as its creative agency for the company’s
iconic Bowflex® brand. FIG will handle advertising and creative
campaign executions, including TV, social and digital.
Bringing on a creative agency is part of the company’s long-term
strategy to reenergize the flagship Bowflex brand, which offers
premium home gyms, cardio machines and strength training products
for in-home workouts.
“We’ve had an amazing track record of success and built an avid
customer fan base for Bowflex products over the past 33 years,”
said Carlos Navarro, VP, General Manager, Direct for Nautilus, Inc.
“This was the ideal time for a refresh as we look ahead to the next
chapter of the brand’s growth. Executing on a new creative campaign
complements the evolution of our products to meet the changing
needs of our Bowflex customer and the marketplace.”
“We look forward to our partnership with FIG,” added Navarro.
“We were particularly impressed with the caliber of fresh thinking
and creative insights into the Bowflex brand and our
customers.”
"It’s an exciting time to be a part of the fitness category. To
be able to re-define a brand that has such history, is so invested
in developing game-changing product innovation and is open to
making bold changes, is a huge opportunity,” said Mark Figliulo,
founder of FIG.
About FIG FIG is the Brand Agency for the Information Age
on a mission to help brands and people understand each other.
Clients include Virgin Atlantic Airlines, Benjamin Moore, Casper,
CNN, Diageo and Vimeo. We are proud to have been named as one of
Inc. magazine’s best places to work in the U.S., and honored in the
Ad Age agency A-List in 2018 and 2019. For more information, visit
www.figagency.com.
About Nautilus, Inc. Headquartered in Vancouver,
Washington, Nautilus, Inc. (NYSE: NLS) is a global fitness
solutions company that believes everyone deserves a fit and healthy
life. With a brand portfolio including Bowflex®, Modern Movement®,
Nautilus®, Octane Fitness®, Schwinn® and Universal®, Nautilus, Inc.
develops innovative products to support healthy living through
direct and retail channels as well as in commercial channels.
www.nautilusinc.com
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version on businesswire.com: https://www.businesswire.com/news/home/20190716005019/en/
Media Contacts: Kristen Mondshein FIG Representative
kristen@kmmcommunications.com 305-877-3293 Erin Beck Nautilus, Inc.
360-859-5863 ebeck@nautilus.com Carey Kerns The Hoffman Agency
503-754-7975 ckerns@hoffman.com Investor Relations: John
Mills ICR, LLC 646-277-1254 john.mills@ICRinc.com
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