Immersive event dedicated to shaping the
future of Optimal Health draws sold-out crowd in Atlanta
BALTIMORE, July 25,
2022 /PRNewswire/ -- Medifast (NYSE: MED), the global
company behind one of the fastest-growing health and wellness
communities, OPTAVIA, held its annual OPTAVIA
Convention from July 21-23. More than
17,000 people registered for the global event, which drew a
sold-out crowd to State Farm Arena in Atlanta as well as thousands more who joined
virtually. This year's event, the largest to date, follows a year
of rapid growth that catapulted Medifast to becoming the number one
weight loss program in 2021 by revenue in the United States.* The company expects future
event attendance to continue to grow as it sets its sights on
expansion into the $230 billion
health and wellness market.
"This year's Convention – our flagship event – exemplified the
passion and energy among our OPTAVIA Coaches and Clients,"
said Dan Chard, Chairman and Chief
Executive Officer of Medifast. "Today, we've served more
OPTAVIA Clients than at any other point in our company's
history. Now, we're ready to broaden our impact and widen our reach
in the $230 billion health and
wellness market, and help more people live happier and healthier
lives through our collective dedication to our mission of Lifelong
Transformation, One Healthy Habit at a Time."
The three-day convention featured keynote addresses from company
executives and independent OPTAVIA Coach leaders as well as
educational sessions and panel discussions. Once again, the company
offered a Coach-led educational session in Spanish, following the
popularity of the session at previous events. At the "Spotlight
& Store," a unique, immersive onsite activation, attendees
experienced the Habits of Health Transformational System through
inventive displays of the six MacroHabits, habits that serve as a
blueprint to learning, installing, and mastering lifestyle
modifications for optimal health. Throughout the event, attendees
commemorated their collective successes, networked with other
members of the Community and united around OPTAVIA's mission
to change the lexicon of health.
"This highly anticipated event celebrates the impact of our
independent Coaches and unites us around our shared mission of
transforming lives," said Nicholas Johnson, Chief Field
Operations Officer for Medifast. "As people are increasingly faced
with challenges in prioritizing their health, it's clear our work
has just begun. Collectively, we are a powerful health and wellness
Community that can be a catalyst to bigger changes for generations
to come. Our remarkable OPTAVIA Coaches are dedicated to
changing the trajectory of health for millions of people around the
world."
As part of the event, the OPTAVIA Community raised over
$90,000 in cash and stock donations
for No Kid Hungry® and Living Classrooms Foundation in support of
the company's philanthropic initiative, Healthy Habits For All®.
Healthy Habits For All provides underserved populations with
education and access to critical resources, empowering generations
to adopt healthy habits that can lead to lifelong
transformation.
Follow Medifast and OPTAVIA on social media for
Convention and other company updates.
*Source Euromonitor International Limited; based on custom
research conducted in Q2, 2022; value sales for structured weight
loss and meal replacement programs in 2021.
About Medifast:
Medifast (NYSE: MED) is the global company behind one of the
fastest-growing health and wellness communities, OPTAVIA®,
which offers scientifically developed products, clinically proven
plans and the support of independent OPTAVIA Coaches and a
Community to help Customers achieve Lifelong Transformation, One
Healthy Habit at a Time®. As the publicly traded market leader by
revenue in the U.S. $7 billion weight
management industry, the company has impacted more than 2 million
lives through its Community of OPTAVIA Coaches, who teach
Customers how to develop holistic healthy habits through the
proprietary Habits of Health® Transformational System. Medifast was
recognized in 2022 as one of America's Best Mid-Sized Companies by
Forbes, in 2020 and 2021 as one of FORTUNE's 100 Fastest-Growing
Companies and was named to Forbes' 100 Most Trustworthy
Companies in America list in 2017. For more information, visit
MedifastInc.com or OPTAVIA.com and follow
@Medifast on Twitter.
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SOURCE Medifast