The brand's latest outpost features
Cheez-It® infused fare including a Deluxe
Cheez-It Milkshake and one-of-a-kind experiences like a jukebox
that plays for Cheez-It crackers instead of coins
CHICAGO, May 20, 2024
/PRNewswire/ -- Imagine you've hit the road for your first summer
getaway when that Cheez-It® craving hits –
but you're fresh out of your favorite cheezy, crunchy snack.
Suddenly, an orange glow illuminates your path, leading you to the
ultimate destination for hungry Cheez-It superfans:
The Cheez-In Diner is now open!
Just two hours outside New York
City nestled among the scenic byways of the Catskill
Mountains, this FOMO-inducing diner experience in the iconic town
of Woodstock, New York is here to
satisfy adventure seekers' road trip munchies and late-night
cravings.
"We saw just how far our adventure-seeking Cheez-It fans
would go when they Want It. Need It. Cheez-It. last year
making the drive to our Joshua Tree
Cheez-It Stop outpost," said Cara
Tragseiler, Senior Brand Director for Cheez-It. "So
many fans have been suggesting where we should bring the
Cheez-It fun next, and we knew we needed to go the extra
mile—literally—to do it again. That's why this year we headed East,
packing this one-of-a-kind roadside experience with even more ways
to enjoy our iconic crackers, solidifying our spot as fans' go-to
snack nationwide."
So, pull in and grab a booth or a seat at the bar. The Cheez-In
Diner is serving up Americana classics, each with an absurdly
cheezy twist, finally bringing to life the unique
cracker-infused recipes our fans have been longing for.
THE CHEEZIEST TASTING EXPERIENCE
This crave-worthy
menu will make your mouth water, complete with:
- Deluxe Cheez-It Milkshake: Prepare your taste buds to
Sip-It with this absurdly indulgent milkshake made with your
favorite cheezy, salty snack. A creamy vanilla shake blended with
Cheez-It crackers, a caramel and crushed Cheez-It cracker rim and
topped with whipped cream, sprinkles and chocolate sauce, garnished
with a chocolate-dipped Cheez-It cracker.
- The Extra Cheezburger: Want-It. Need-It. Smash-It. Chomp
into our pimento Cheez-It smashburger topped with lettuce, pickles
and an Extra Big Cheez-It cracker.
- The Big Grilled Cheez: It's hip to be square if you're a
cracker-coated Texas toast filled
with cheezy pimento goodness and surrounded by a crunchy Cheez-It
cracker crust.
- Cheezy Chicky Tendies: Juicy chicken tenders breaded in
Original Cheez-It crackers. Spice-It with Hot & Spicy Seasoning
and Dip-It in hot honey or Hidden Valley® Cheezy Ranch.
- Mac & Cheez-It: Pasta baked in a creamy White
Cheddar Cheez-It cracker sauce with a crunchy White Cheddar
Cheez-It cracker crumble on top.
Drool-worthy sides to perfectly pair with entree or enjoy as a
delicious solo snack including:
- Cheez-It Fries: No order is complete without these
crispy fries tossed in ground Cheez-It crackers. Choose from
Original, White Cheddar or Hot & Spicy seasoning, and Load-It
with a melted pimento cheez sauce.
- Cheez-It Biscu-it: Tasty layers bursting with Cheez-It
crackers make up this hearty biscuit. Butter-It with honey butter,
Drizzle-It with hot honey or Sandwich-It with our Cheezy Chicky
Tendies—we won't judge!
And no meal is complete without a dessert like the:
- Sweet-N-Salty Cheezcake: Is it cheesecake? Is it pie?
However you Slice-It, it's an absurdly creamy cheesecake dessert
with a Cheez-It cracker pie crust topped with caramel and Extra Big
Cheez-It crackers.
MORE IRRESISTIBLE ATTRACTIONS
After you've filled up
on absurdly cheezy food, check out all of the Cheez-In Diner's
first-of-its-kind attractions and discover the delicious details,
including the World's First & Only Cheez-It Jukebox –
the only jukebox that accepts Cheez-It crackers instead of
coins to play from its catalogue of retro records. Road-trippers
will revel in the Instagram-worthy retro decor including walls
packed with vintage Cheez-It memorabilia, iconic 60's music
scene nods and a red-hot vintage Cheez-It convertible parked
outside waiting to be captured in your latest selfie. As if it
could get any cheezier – there's even a Cheez-It
Taste-It Station dispensing a wide selection of rare and
fan-favorite flavors so you can mix and match your very own blend
of crackers. Both absurdly satisfying attractions are completely
free to visitors.
To commemorate the trip to your favorite roadside diner, fans
can shop our exclusive retro Cheez-In Diner merch, including a
variety of groovy t-shirts, a trendy trucker hat, a classic diner
coffee mug and all kinds of cute collectibles like stickers,
postcards and more. And while Cheez-In Diner-specific items can
only be purchased on-site by diner-goers, fans nationwide can check
out our merch store at cheezit.com for all kinds of fun ways
to rock the irresistibly cheezy vibe.
HEAD ON OVER TO THE CHEEZ-IN DINER
Let your
craving take the wheel as you embark on your cheeziest adventure
yet! The ultimate weekend getaway awaits at the Cheez-In
Diner, open for one week only from Monday,
May 20 to Sunday, May 26
located at 261 Tinker Street in Woodstock, NY.
Monday through Thursday, the Cheez-In Diner is open from
4 to 9 p.m. ET. The best part? We're
OPEN LATE for Memorial Day Weekend vacationers! Friday through
Sunday, we'll be slinging cheezy fare with retro flair from
4 p.m. to 12 a.m. ET and satisfying
your late-night craving for something absurdly cheezy.
Not going to be in the area this week? No problem.
Cheez-It-lovers looking to keep the experience going or get
a taste of the Cheez-In Diner at home can check out our
diner-inspired recipes on Instagram, TikTok and
at cheezit.com. We can't wait to see what fans will whip
up! Be sure to follow @CheezIt on your favorite social platforms
for more details on the latest drool-worthy attraction, delicious
cheezy creations and so much more.
About Kellanova
Kellanova (NYSE: K) is a leader in
global snacking, international cereal and noodles, and North America frozen foods with a legacy
stretching back more than 100 years. Powered by differentiated
brands including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg's Rice
Krispies Treats®, RXBAR®, Eggo®, MorningStar Farms®, Special K®,
Coco Pops®, and more, Kellanova's vision is to become the world's
best-performing snacks-led powerhouse, unleashing the full
potential of our differentiated brands and our passionate people.
Our net sales for 2023 were $13
billion.
At Kellanova, our purpose is to create better days and ensure
everyone has a seat at the table through our trusted food brands.
We are committed to promoting sustainable and equitable food access
by tackling the crossroads of hunger, sustainability, wellbeing,
and equity, diversity & inclusion. Our goal is to create Better
Days for 4 billion people by the end of 2030 (from a 2015
baseline). For more detailed information about our commitments, our
approach to achieving these goals, and methodology, please visit
our website at https://www.kellanova.com.
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SOURCE Kellanova