HP study finds climate crisis is changing parental decisions on purchasing, careers and even family size
June 20 2023 - 6:00AM
Today, HP announced new global research conducted by Morning
Consult revealing the serious actions many parents are taking due
to climate change, from everyday decisions to long-term family
planning.
The study among parents in India, Mexico, Singapore, United
Kingdom and United States found that 91% of parents are concerned
about the climate crisis, leading to changes that are reshaping
their lives and purchasing habits. More than half (53%) say it has
impacted their perspective on having more children. Forty-three
percent of respondents said they had reconsidered working for a
company based on its commitment to environmental and social
issues.
The research also found many parents favor companies that are
taking action to address climate change. Nearly two-thirds (64%) of
parents prefer products that are sustainably sourced and 60% say
sustainable company practices play a large part in their purchasing
habits. That is despite the findings that the vast majority of
parents (84%) acknowledge the cost of living is rising and more
than half (57%) believe engaging in environmentally friendly
practices takes up a lot of time.
“Families, like all our customers, rely on HP to connect them to
the things that matter most, be it work, entertainment or loved
ones,” said Michele Malejki, Global Head of Social Impact. “It’s
one of the reasons parents are top of mind for us. And like every
generation before them, today’s parents have their own unique
pressures, especially the climate crisis. It's why we're going
beyond our business impact to make our business better for people
and the planet."
While parents are taking personal action, most also believe key
players in the corporate world must act, too. Most parents (51%)
believe that companies have “a lot” of responsibility in holding
themselves accountable on climate action, as opposed to customers
(36%).
“Our research correlates to what we see in our business: we are
keeping customers, winning new sales, and attracting talent because
of our Sustainable Impact initiatives and sustainable
products,” said James McCall, Chief Sustainability Officer. “If we
are serious about changing the trajectory of the climate crisis,
industry must go beyond, changing the mindset of ‘do no harm’ to
‘do more good.’"
The findings come as HP releases its annual Sustainable Impact
report for the twenty-second year. The report details the company’s
progress toward comprehensive and bold environmental and social
goals. HP has:
- Reduced its absolute carbon footprint by 18% since 2019. This
brings the company closer to its goal to achieve net zero carbon
emissions by 2040 – end to end.
- Reduced single-use plastic packaging by 55% compared to
2018.
- Counteracted deforestation for 32% of all paper used in HP
products and services toward goal of 100%.
- Accelerated digital equity for more than 21 million people on
path to 150 million by 2030.
- Committed to building a pipeline of diverse talent, with 46% of
U.S. new hires last year from racial or ethnic minorities.
HP aspires to be the most sustainable and just technology
company. In 2021, HP set aggressive Sustainable Impact goals in
three areas where the company believes it can make the most
difference – Climate Action, Human Rights and Digital Equity. The
2022 report details progress toward all three focus areas including
a net zero carbon value chain, giving back more to forests than we
take, creating a more circular economy, building a culture of
equality and empowerment, and accelerating digital equity around
the world to enable traditionally excluded communities to thrive in
a digital economy.
About the StudyHP commissioned global research firm Morning
Consult to conduct independent research on this topic. It was
conducted between May 18-26, 2023 among a sample of 5,007 adults in
the U.S., United Kingdom, India, Mexico and Singapore. Results from
the full survey have a margin of error of plus or minus 3
percentage points.
About HP HP Inc. (NYSE: HPQ) is a global technology leader and
creator of solutions that enable people to bring their ideas to
life and connect to the things that matter most. Operating in more
than 170 countries, HP delivers a wide range of innovative and
sustainable devices, services and subscriptions for personal
computing, printing, 3D printing, hybrid work, gaming, and more.
For more information, please visit:
http://www.hp.com.
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Media ContactsHP Media RelationsMediaRelations@hp.com |
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hp.com/go/newsroom |
Photos accompanying this announcement are available at
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A video accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/bf98be9a-3cf7-440f-8549-efa881328f34
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