Harris Corporation and DigitalGlobe Provide 3-D Imagery to NBC for Enhanced Coverage of the 2004 Olympics from Athens
August 12 2004 - 8:58AM
PR Newswire (US)
Harris Corporation and DigitalGlobe Provide 3-D Imagery to NBC for
Enhanced Coverage of the 2004 Olympics from Athens MELBOURNE, Fla.
and LONGMONT, Colo., Aug. 12 /PRNewswire-FirstCall/ -- Harris
Corporation (NYSE:HRS) and DigitalGlobe(R) announced today that
they will provide high-resolution, 3-D satellite imagery to NBC to
support the network's coverage of the 2004 Olympics from Athens,
Greece. Harris is using its ImageLinks(TM) TrueTerrain(TM)
technology to enhance DigitalGlobe's satellite imagery of Athens.
The imagery will be further enhanced with 3-D modeling to provide
remarkably detailed "virtual views" of Athens landmarks like the
Acropolis, as well as the Olympic Village and sporting venues,
during NBC's broadcasts of the Olympic games. NBC's Olympic
coverage is slated to begin with the opening ceremonies on Friday,
August 13 and continues through the closing ceremony on Sunday,
August 29. DigitalGlobe's 60-centimeter resolution imagery
collected by the QuickBird satellite is merged with digital
elevation data into Harris' ImageLinks TrueTerrain product.
Together, these data sets create realistic and highly accurate 3-D
terrain models for use by NBC. Harris also provided NBC 3-D models
of Athens using its RealSite(TM) 3-D urban modeling tool. Harris
and DigitalGlobe will continue to acquire imagery of Athens and
Olympic venues based upon customer interest and demand. "Our goal
is to continually raise the bar on the quality of our Olympic
programming, and the 3-D imagery provided by Harris and
DigitalGlobe helped NBC to create a visually stunning virtual tour
of Athens and the Olympic venues," said Neil Wright,
producer/graphic designer for NBC Olympics. "These realistic 3-D
models of Olympic venues and stadiums, the Olympic Village and
Athens landmarks will significantly enhance our 17-day broadcast
coverage of the 2004 Olympics from Athens." "We're proud to support
NBC's coverage of the Olympics in Athens," said Howard Lance,
Harris chairman, president and chief executive officer. "The
TrueTerrain product's 3-D imagery and modeling should greatly
enhance the 'Olympic experience' for viewers." "DigitalGlobe has
been offering updated imagery of Athens to the media for the past
several months in preparation for the Olympic Games. We're thrilled
to expand that offering with Harris for NBC," said Herb Satterlee,
DigitalGlobe's CEO and chairman. "NBC is sure to wow viewers with
the amazing detail and realistic perspectives these imaging and 3-D
modeling technologies afford." Harris Corporation is an
international communications technology company focused on
providing assured communications(TM) products, systems and services
for government and commercial customers. The company's operating
divisions serve markets for government communications, tactical
radio, broadcast and microwave systems. Harris provides systems and
service to customers in more than 150 countries. Additional
information about Harris Corporation is available at
http://www.harris.com/. DigitalGlobe is the clear leader in the
global commercial Earth imagery and geospatial information market.
The company's technical superiority and innovation, unparalleled
commitment to customer service, extensive business partner network
and open systems philosophy make DigitalGlobe the preferred
supplier of satellite and aerial imagery and value-added products.
In 2001, DigitalGlobe launched what remains the world's highest
resolution commercial satellite today, QuickBird. The company will
launch its next-generation WorldView system no later than 2006,
while the competition has no plans to launch a satellite comparable
to either QuickBird or WorldView before 2008. QuickBird has
collected and stored in its ImageLibrary hundreds of thousands of
Earth image scenes covering over a hundred million square
kilometers, and collects an additional one million square
kilometers each week. These new and historical images are essential
for customers who map and plan for change in our world.
DigitalGlobe is based in Longmont, Colo., U.S.A. For more
information, visit http://www.digitalglobe.com/. DATASOURCE: Harris
Corporation CONTACT: Tom Hausman of Harris Corporation,
+1-321-727-9131, or ; or Chuck Herring of DigitalGlobe,
+1-303-682-3820, or Web site: http://www.harris.com/
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