MELBOURNE, Fla. and
HAILEY, Idaho, Oct. 31, 2011 /PRNewswire/ --
Highlights:
- Collaboration between competitors creates consolidated business
software solution for multiple mediums
- Harris and Marketron systems provide sophisticated reporting
and analytics for customers
- Two companies build a common solution for the greater good of
the media industry
Harris Corporation (NYSE: HRS), an international communications
and information technology company, and Marketron, a leading
provider of business software solutions and services for the media
industry, are working together to provide media organizations with
a combined view of advertisers, revenue, inventory and other
critical data across various media assets. The collaboration
brings two competing media software providers together to develop a
consolidated business solution for customers working across
multiple mediums.
The two companies are integrating the Harris® NetGain® business
intelligence and analysis system with Marketron's Mediascape open
ecosystem platform to provide clients sophisticated analytics
capabilities across multiple platforms. The Mediascape
integration also allows data from Harris' market-leading
OSi-Traffic™ system to fuel Marketron Insight Reporting for
detailed transactional and operational level reporting. This
gives clients the freedom to choose best-in-class transactional
systems, regardless of the provider, to manage their various
inventory types, while enabling comprehensive insight and
visibility across their entire cross-platform advertising
business.
"Our clients are some of the largest and most successful media
companies in the world. They have chosen best-in-class
systems to manage their different inventory types; for example,
Marketron is the chosen provider for radio assets and Harris was
selected because of its expertise in the television and cable
arenas," said Steven Minisini, CEO
at Marketron. "As an industry leader, we felt it was critical
to create an open platform that supports our clients' choices while
also enabling them to have the visibility and reporting
capabilities that they need to run a multi-media enterprise.
We are working with Harris to provide these capabilities to
our clients and to strengthen the entire industry's performance."
"The Harris-Marketron relationship is an ideal example of how
customers win when vendors work together to build a common solution
for the greater good of the industry," said Harris Morris, president, Harris Broadcast
Communications. "This collaboration portrays two companies
willing to open their platforms for the benefit of their customers.
Harris' media software leadership in television, cable and
new media from mobile to the internet, working in concert with
Marketron's industry standard Mediascape platform, will be key to
driving information exchange, data management and consolidated
reporting across several mediums."
As the media industry evolves, companies with assets in radio,
television, cable, digital and more require an open platform that
will provide the ability to view inventory, financial, advertiser
and additional data in a common and unified method.
"At Cox Media Group we employ different solutions to manage our
radio and TV operations, which limits visibility into the
performance of our media platforms," said Mark Beck, vice president of information
technology at Cox Media Group. "The collaboration between
Marketron and Harris is significant to the media industry and lays
the foundation for providing us with real-time, consolidated
information to manage our business more effectively."
About Marketron
Marketron is the leading provider of business software solutions
and services for the media industry. The Marketron Mediascape
Platform, Traffic and Suite of Services drive innovation to create
new growth opportunities that produce the maximum value for our
clients and facilitate their evolution into digital. Relied
on by more than 7,000 media organizations, Marketron solutions are
the most widely-used media solutions in the world, managing an
estimated $15 billion dollars of
annual advertising revenue. Marketron is an affiliate of The Wicks
Group of Companies, LLC of New
York, which specializes in communications, information and
media businesses.
About Harris Corporation
Harris is an international communications and information
technology company serving government and commercial markets in
more than 150 countries. Headquartered in Melbourne, Florida, the company has
approximately $6 billion of annual
revenue and more than 16,000 employees — including nearly 7,000
engineers and scientists. Harris is dedicated to developing
best-in-class assured communications® products, systems, and
services. Additional information about Harris Corporation is
available at www.harris.com.
Contact
Information:
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Brian Galante
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Brynn Moynihan
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Dimension PR
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Horn Group for
Marketron
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brian@dimensionpronline.com
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brynn.moynihan@horngroup.com
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570-425-2315
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646-202-9753
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SOURCE Marketron; Harris Corporation