Outdoor Channel Selects Harris Corporation for HD Automation
May 31 2005 - 1:46PM
PR Newswire (US)
Outdoor Channel Selects Harris Corporation for HD Automation
CINCINNATI, May 31 /PRNewswire-FirstCall/ -- Harris Corporation
(NYSE:HRS) today announced that The Outdoor Channel(TM) (TOC), a
wholly owned subsidiary of Outdoor Channel Holdings, Inc.
(NASDAQ:OUTD), is using Harris automation solutions for its new
high-definition (HD) network, Outdoor Channel 2 HDSM, which is
scheduled to launch on July 1, 2005. "This system answers a very
fundamental question for us -- that is, how to most efficiently
organize our programming, promotional, and commercial segments in
order to maximize revenues," explained Gene Brookhart, vice
president of operations for TOC. "In addition to handling HD
automation perfectly and flawlessly, the capabilities in this
system allow us to better allocate our staff resources." TOC is
using the ADC-100 automation system for the management and playout
of content as well as control of the integration of promotional
announcements, interstitials, and logos. Within the system
configuration is the Harris Air Client, which provides broadcast
operators with a dedicated interface to the device server, thus
allowing flexibility in on-air control. Through this interface, the
operator can receive real-time updates and streamline basic
functions. In addition, the system for TOC includes Harris Media
Client(TM), which oversees the cataloging, dubbing and timing of
material for playout. In October 2005, TOC plans to integrate its
East and West Coast feeds of the channel into the Harris automation
system as well. This action will come in conjunction with the
channel's move to its new broadcast facility, which is currently
under construction. Outdoor Channel 2 HD completed its "soft
launch" to cable and satellite operators this past April,
effectively making its HD signal immediately available to
affiliates across the country. A full media and marketing campaign
directed to consumers is planned to begin July 1. The all-HD
network will offer exclusive new content and select fan favorites
from "The Outdoor Channel" filmed entirely in real (not
up-converted) high definition. About The Outdoor Channel The
Outdoor Channel is a national television network dedicated to
providing the best in traditional outdoor programming to America's
82 million anglers, hunters and outdoor enthusiasts. The network
airs approximately 100 weekly programs featuring hunting, fishing
and shooting sports, as well as off-road motor sports and other
related lifestyle programming. Based on May 2005 Nielsen Media
Research estimates, The Outdoor Channel's universe is approximately
24.3 million subscriber homes -- delivered through a combination of
cable and satellite dish viewers. About Harris Broadcast
Communications Division Harris Broadcast Communications Division is
one of four divisions within Harris Corporation, an international
communications equipment company focused on providing assured
communications(TM) products, systems and services for government
and commercial customers in more than 150 countries. One of the
world's leading suppliers of broadcast technology, Harris Broadcast
Communications Division offers a full range of solutions that
support the digital delivery, automation and management of audio,
video and data. For more information, visit
http://www.broadcast.harris.com/ . DATASOURCE: Harris Corporation
CONTACT: Martha Rapp, Broadcast Communications Division, Harris
Corporation, +1-217-221-7577, or ; or K.C. Dufay, Sterling
Communications, Inc., +1-415-392-2300, or , for Harris Corporation
Web site: http://www.harris.com/ http://www.broadcast.harris.com/
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