Harris Corporation Is Exclusive Supplier of Transmitters for NTL Broadcast Mobile TV Trial in the U.K.
February 24 2005 - 10:00AM
PR Newswire (US)
Harris Corporation Is Exclusive Supplier of Transmitters for NTL
Broadcast Mobile TV Trial in the U.K. Harris DTV660 Series
Transmitters Are DVB-H-Ready HUNTINGDON, England, Feb. 24
/PRNewswire-FirstCall/ -- Harris Corporation (NYSE:HRS) today
announced that it has entered into a teaming agreement with NTL
Broadcast, a major U.K. broadcast transmission provider, as the
exclusive supplier of broadcast transmitters for a mobile TV trial
using the DVB-H (Digital Video Broadcast-Handheld) standard. The
trial, mounted by NTL Broadcast and mobile operator O2, will cover
120 square kilometers in the Oxford area of the United Kingdom,
using 10 transmitting sites. At each site, Harris will install its
DVB-H-ready DTV660 Series transmitters with power between
100W-200W. The DTV660 Series transmitters are based on the highly
successful digital television transmitters and single-frequency
network products built by Harris' European operations. NTL
Broadcast and O2 will test their business model and consumer mobile
TV preferences beginning in June this year. During the trial, 500
O2 customers with multimedia mobile phones will receive a line-up
of 16 TV channels comprising music, sports, news, comedy, soaps,
documentary, drama, cartoons and specialist channels, including
interactive gaming and shopping. The trial will test consumer
demand for mobile TV services, the perceived value of specific
types of content, and likely viewing habits that could shape an
eventual service proposition. "This is a commercial trial to test
the business case for a mobile TV service in the U.K.," said Terry
Howard, head of media business development at NTL Broadcast. "We've
performed extensive market research about consumer demand and
viewing habits and it looks very positive, but these results need
to be validated in a trial environment with the help of key players
in the industry such as Harris. With our significant broadcasting
assets, close relationships with content companies and track record
of technology innovation, we're ideally positioned to pull this
together and we expect the results of the trial to help us shape
any future national service deployment." Harris Broadcast
Communications Division is a global leader in the management and
distribution of rich media, and is a technology leader in emerging
standards such as DVB-H for the delivery of video to mobile
receivers, having already established itself as a leader in the
delivery of terrestrial digital television and audio. Information
gained during the Oxford trial will hasten the provision of new
services over terrestrial broadcast and cellular networks.
According to Dave Stephenson, vice president of Harris Broadcast
Europe, "This trial is very important for Harris. To work with a
strong partner like NTL Broadcast on such a new technology is a win
for both parties. Such trials are the first step in getting a new
technology to market, and in acquiring useful knowledge that is
very important for the future planning and strategy of Harris, NTL
Broadcast and the other partners." Harris has emerged as the leader
in DVB-H technology, having been selected by NTL Broadcast and by
The Bridge Networks in Australia to supply the transmission
products for their respective trials. These selections make Harris
a strong choice for future DVB-H and DVB-T projects. NTL
Broadcast's DAB network is already based on transmitters from
Harris Broadcast Systems Europe. About Harris Broadcast
Communications Division Harris Broadcast Communications Division is
one of four divisions within Harris Corporation, an international
communications equipment company focused on providing assured
communications(TM) services for government and commercial customers
in more than 150 countries. One of the world's leading suppliers of
broadcast technology, Harris Broadcast Communications Division
offers a full range of solutions that support the digital delivery,
automation and management of audio, video and data. For more
information, visit http://www.broadcast.harris.com/ . DATASOURCE:
Harris Corporation CONTACT: Martha Rapp, Harris Corporation,
+1-217-221-7577, or ; or Becky Smith of Ellabeck Communications Ltd
in the United Kingdom, +011-44(0)1795-521729, or , for Harris
Corporation Web site: http://www.harris.com/
http://www.broadcast.harris.com/
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