Kaplan Named to Fast Company’s 2023 “Brands That Matter” List
October 04 2023 - 10:27AM
Business Wire
Global educational services provider Kaplan has been named to
Fast Company’s prestigious “Brands That Matter” list, which honors
those organizations that have demonstrated cultural relevance and
impact through compelling branding and efforts that naturally
extend their presence into the communities they serve.
Specifically, Kaplan is included in the list’s General Excellence
category, as one of 13 brands that are working to build a better
future.
Since its inception in 1938, Kaplan’s mission has been one of
access and equity. When Stanley Kaplan, a star student and son of
immigrants, was rejected from medical school due to anti-Semitic
admissions quotas at the time, he turned a part-time job tutoring
neighborhood kids into a full time business: opening access to
college education to fellow working class and immigrant children by
helping them ace the SAT. The company has since built on its roots
of educational access and advancement – helping people pass a test,
get a credential, or earn a degree – to become an important partner
to universities and employers as well, focused on developing future
talent. It has earned recognition on this year’s “Brands That
Matter” list through initiatives such as its All Access program,
adopted by a number of Historically Black Colleges and
Universities, which enables colleges and universities to provide
all of their students with free access to test prep for graduate
admissions and professional licensure exams, credentialing
programs, and workforce readiness programs. Additionally, Kaplan
recently entered a groundbreaking partnership with Amazon to
deliver coaching sessions to hundreds of thousands of hourly
employees in Amazon’s Career Choice program, to help them identify
career paths.
“Receiving this recognition from Fast Company is a testament to
Kaplan’s unwavering 85-year commitment to making a difference in
the lives of millions of students and clients. Our All Access
license and partnership with Amazon give people the tools they need
to make the best out of their lives and are but two of the exciting
ways we are doing this,” said Gregory Marino, CEO, Kaplan North
America. “I'm immensely proud of Kaplan’s team of thousands of
employees for their commitment to excellence and innovation. We
understand the power of our brand in shaping futures — whether it’s
helping students get into top graduate-level programs or employees
get into college or advance their careers — and we are inspired to
continue shaping it for the better. I know this award will fuel our
drive to further positive change through education.”
This year’s “Brands That Matter” list includes a variety of
organizations ranging from global businesses to small companies to
nonprofits. In total, 165 brands were recognized – all commended
for their commitment, purpose, and relevance to their audience
across a range of industries.
All brands were judged by Fast Company’s editors based on
relevancy, cultural impact, ingenuity, and business impact. Winners
will also be featured in Fast Company’s Fall Issue, on newsstands
on October 10, 2023.
About Kaplan
Kaplan, Inc. is a global educational services company that helps
individuals and institutions advance their goals in an
ever-changing world. Our broad portfolio of solutions help students
and professionals further their education and careers, universities
and educational institutions attract and support students, and
businesses maximize employee recruitment, retainment, and
development. Stanley Kaplan founded our company in 1938 with a
mission to expand educational opportunities for students of all
backgrounds. Today, our thousands of employees working in 26
countries continue Stanley’s mission as they serve about 1.2
million students and professionals, 13,000 corporate clients, and
4,000 schools, school districts, colleges, and universities
worldwide. Kaplan is a subsidiary of the Graham Holdings Company
(NYSE: GHC). Learn more at kaplan.com.
About Fast Company
Fast Company is the only media brand fully dedicated to the
vital intersection of business, innovation, and design, engaging
the most influential leaders, companies, and thinkers on the future
of business. The editor-in-chief is Brendan Vaughan. Headquartered
in New York City, Fast Company is published by Mansueto Ventures
LLC, along with our sister publication, Inc., and can be found
online at fastcompany.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20231004918567/en/
Press Contact: Alison Kurtzman alison.kurtzman@kaplan.com,
518.956.0704 Twitter: @KaplanEdNews
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