CHICAGO, July 19, 2011 /PRNewswire/ -- Spicing up your
back-to-school look with a fresh, new wardrobe will inspire
compliments from classmates and help boost confidence when walking
down those crowded hallways. To make the school shopping experience
a rockin' good time, General Growth Properties (NYSE: GGP), mall
owner and operator of 167 centers across the country, will host two
exciting back-to-school programs, Shop Til You Rock and Family
Recess, tailor-made for teens and families.
Shop Til You Rock, a
music-inspired mall tour that empowers teens to look and feel like
rock stars, is back for its second year. Teens are invited to watch
live performances by some of today's hottest bands, participate in
exclusive activities and take advantage of special mall offers,
prizes and sweepstakes, including a chance to win valuable shopping
sprees and a gaming system.
Shop Til You Rock will travel to
38 GGP malls across the country from July 23
through September 10. Visit www.ShopTilYouRock.com for
a complete list of event dates, bands and play-lists and download
the exclusive Shop Til You Rock iPhone app.
Family Recess kicks off back-to-school fun with
family-friendly activities, including games, music, special deals,
prizes and a chance to win a family vacation for four (4) to the
Kennedy Space Center Visitor Complex in Orlando, Florida. The sweepstakes
package includes: park admission; discover KSC: Today and Tomorrow
guided tour; Lunch with an Astronaut program; a space shuttle
merchandise package; and two nights (2) hotel accommodations.
Family Recess travels to 21 GGP malls across the country from
August 6 through September 10. Visit
www.ggp.com for participating malls, event dates and retail offers.
The Shop Til You Rock and Family Recess programs also reward
shoppers with a $20 mall gift card,
while supplies last, when they spend $150 or more during the event. Plus, cool
interactive mall activities include:
- Center Stage – Center stage features an event
emcee/DJ, freeze modeling and nonstop fun, including games, trivia
and a prize wheel.
- Gaming Station – Teens can experience and play
one of today's hottest games, "Just
Dance 2." This fun and interactive station includes
discount offers, fan challenges and prizes.
- "DIY" Station – Kids can get creative and
customize apparel and hats with a variety of cool airbrush
designs.
- Band Meet & Greets (exclusively at Shop
Til You Rock) – Fans get up close and personal with featured
bands and have an opportunity to purchase their music and
promotional merchandise.
- PEPSI® Refresh Lounge
(exclusively at Shop Til You Rock) – Teens trade in PEPSI®
bottle caps to receive a PEPSI® branded drawstring bag. Plus,
they'll have a chance to vote for their favorite PEPSI REFRESH
PROJECT® and make a difference.
- Sierra Mist Natural Putting Challenge
(exclusively at Family Recess) – Shoppers get to put forth
their best putting shot and "hole in one" winners will receive
great prizes.
Steve Kemble, America's
Sassiest Lifestyle Guru and GGP Trends Expert, offers Rockin'
Back-to-School Tips and Suggestions:
These back-to-school fall trends offer common ground for parents
and students and are sure to win over everyone's tastes.
Embrace Team Spirit
Whether it is their dream college or their family's alma mater,
university inspired clothing is taking over casual wear. From
hoodies to zip-ups, tees to sweatpants, the competition is fierce.
Just don't be caught wearing your best friends rival!
Groovy Inspirations
Put away your miniskirts and make room for maxis. Not only are
maxi dresses a new favorite, but maxi skirts are making a splash
onto the fashion scene. With plenty of colors, patterns and styles
to choose from, there is a maxi designed for everyone.
Play with Patterns
Picking stylish patterns can be tricky, but these frocks are
sure to stand out from the rest! Floral rompers, polka dot dresses
and bold graphics are huge this season. Even celebrities, such as
Lauren Conrad, the Kardashian
sisters and Nicole Richie have been
spotted wearing these favored fall looks. Win over your peers with
some classroom savvy by also decking out notebooks and planners in
these fun and colorful patterns.
Sport Eco-friendly Materials
Eco-friendly picks are in. Have you joined the green movement
yet? Why not shop for clothing that offers sustainable or
recyclable fabrics, including organic cotton and bamboo. They are
produced without pesticides and contain breathable fibers that are
softer on your children's skin leaving them feeling comfortable all
day.
Jump into Jeggings
What started off as a slow trend recently has boomed into a
fashion favorite across all ages. "Jeggings" come in an array
of fun washes, mimicking a great new pair of jeans. The fabric is
thicker making them more durable and the extra stretch make
jeggings a playtime favorite. Plan a shopping date with
friends and their kids for a fun play date everyone will enjoy.
Rock out in 80s Garb
The rock style trend sweeping across the teen scene has made its
appearance on children's clothing. Don't worry, kids clothes aren't
transforming skulls and crossbones from punk to adorable, they are
incorporating bright colors and 80s-inspired stripes for boys and
polka dots for girls. Mix and match outfits for an adorably chic
style.
Give Students the Mall
When you give a mall gift card, you give students the option to
decide what they really want the most. Whether it's a great
new outfit or the latest gadget, students will love the ease and
independence of selecting their back-to-school purchases.
For more information on Stop Til
You Rock, visit:
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Website:
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ShopTilYouRock.com
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YouTube:
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http://www.youtube.com/user/shoptilyourock
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Facebook:
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http://www.facebook.com/shoptilyourock
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Twitter handle:
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@ShopTilURock
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About GGP
GGP is one of the nation's largest shopping center owners.
GGP has ownership and management interest in 167 regional and
super regional shopping malls in 43 states. The company portfolio
totals 170 million square feet of space. A publicly-traded
real estate investment trust (REIT), GGP is listed on the New York
Stock Exchange under the symbol GGP.
SOURCE General Growth Properties