NEW YORK, Sept. 7, 2021 /PRNewswire/ -- Gap continues
to champion modern American optimism by
celebrating individuals who represent the positive impact of
being your true self. Gap's Fall 2021 INDIVIDUALS
adult campaign debuts today, amplifying the
voices of a distinct and
diverse cast that better represents all of
us. These individuals transcend race, gender,
age, abilities and talents as catalysts for change, reflecting
what's possible from anyone.
Experience the interactive Multimedia News Release here:
https://www.multivu.com/players/English/8840355-gap-individuals-fall-2021-campaign/
The INDIVIDUALS campaign includes positively energetic culture shapers, ranging
from an award-winning Chinese filmmaker to a Black
Deaf BASL activist to
an aspiring, young astronaut, who define their
creativity, self-expression and personal style. Inspired
by a unique take on the concept of "15 minutes of
fame," the campaign captures the essence of
the individuals in just 15 seconds. The video
profiles, paired with their INDIVIDUALS portraits, are custom
designed to amplify their stories and represent how their
values are a force for good – each one fiercely individual,
but part of something greater than themselves.
The INDIVIDUALS:
- Chloé Zhao, award-winning Chinese director, writer,
editor and producer
- JaShaun St. John
(@jashaunstjohn), Native actress discovered by Chloé Zhao,
amplifying her Lakota tribe
- Alyssa Carson
(@nasablueberry), 20-year-old space enthusiast, educator, aquanaut
and aspiring astronaut, pursuing her dream to travel to Mars
- Angus Cloud
(@AngusCloud), free-spirited Irish
American actor who is not afraid to break the rules and
hopes to inspire others to own their individuality
- Nakia Smith
(@itscharmay), influencer and BASL activist for the Black Deaf
community who advocates for all to be seen and heard
- Willa Amai (@willaamai),
17-year-old mental health advocate and singer-songwriter who is
releasing Blows By, her new music video filmed during the
Gap campaign that breaks today
- The Ebinum Brothers, Victory & Marvel
(@ebinumbrothers), Nigerian brothers and artistic communicators
using the medium of dance to showcase movement as a method to speak
about life, ecology and belonging
- Helena Howard
(@helenahoward_officially), award-winning multiethnic, breakout
actress acclaimed for her coming-of-age performances
- Delfin Finley (@delfin),
dynamic Los Angeles-based artist
spotlighting the need for social change through painting
- Kailand Morris
(@kailandmorris), philanthropist, model, designer and musician,
combining influences from all disciplines to forge his unique
path
"This dimensional cast of INDIVIDUALS
embodies modern American optimism," says Mary Alderete, global head of Gap
marketing. "Gap continues to amplify the voices
of changemaking and culture
shaping individuals, celebrating who they are and what
makes them a true representation of the voices
of today. These incredible
individuals characterize an optimistic future fueled
by creativity, possibility and unity."
The campaign was concepted by Gap Global Creative Director,
Len
Peltier, directed by Christian Weber with
portraits shot by renowned photographer Mark Seliger – INDIVIDUALS and
creative visionaries in their own right.
Weber and Seliger have been capturing signature Gap creative for
years, spanning from the 1990s to today.
INDIVIDUALS shine in Gap essentials made iconic in the 90s,
reinvented for today, featuring new loose, relaxed fits in
denim and khakis styled back to hoodies, crisp white and plaid
button-downs and transitional outerwear – all
with effortless style. A denim offshoot of the main spot,
also captured by Weber, further illustrates
Gap's category dominance with fresh denim
fits in motion. Choreographed by Jacob
Jonas The Company, whose mission is
to create community through dance, the performance
embodies Gap's denim trending now through the
personal diversity and creativity of the individual
dancers. This artful link to Gap's INDIVIDUALS approach
showcases Gap's iconic heritage of denim and dance as a
cultural artifact.
Gap's Fall INDIVIDUALS campaign debuts today, September 7, 2021,
across Gap brand channels and television, out-of-home
media and digital. Follow along on @gap to see
#HowYouWearGap and #gapdenim content go live throughout the
coming months.
PRESS CONTACTS
Gap: Jenna Stone, jenna_stone@gap.com
LaForce: Kristin
Brice, Gap@LaForce.nyc, 724.549.1731
About Gap @gap and @gapkids
Gap is an authority on modern American style. Founded in
San Francisco in 1969, Gap
continues to build on its heritage grounded in denim and connect
with customers online and in company-operated and franchise retail
locations globally. Gap includes Women's and Men's apparel and
accessories, GapKids, babyGap, GapTeen, GapMaternity,
GapBody and GapFit collections. The brand also serves
value-conscious customers with exclusively designed collections for
Gap Outlet and GapFactory Stores. Gap is the namesake
brand for leading global specialty retailer, Gap Inc.
(NYSE: GPS) which includes Old Navy, Gap, Banana Republic and
Athleta brands. For more information, please
visit www.gapinc.com
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SOURCE Gap