New, Unique Transformable Cupholder – a Two-into-Four-Barrel – Launches on 2017 Ford Super Duty Pickup
July 28 2016 - 12:00PM
Business Wire
- Transformable dual-cupholder design
with sliding top goes from a two- to four-barrel carrier to ensure
Ford Super Duty customers have plenty of fuel to stay on top of
their game
- The design has two main components – a
combination cupholder and storage bin with upper panel that slides
from left to right to transform the storage bin into two additional
cupholders
- Ford-patented design debuts on 2017
Ford F-Series Super Duty pickup – which can have as many as 10
cupholders thanks to transformable dual cupholder
- Ford has conducted extensive global
research around cupholders in search of what customers want and
need from their cupholders
Ford is bringing back the four-barrel, but this time around,
it’s for a different kind of fuel – the kind meant to motivate
working truck customers.
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Ford engineers have received a patent for a unique cupholder
design between the front seats. The design has two main components
– a combination cupholder and storage bin with upper panel that
slides from left to right to transform the storage bin into two
additional cupholders. And if a driver or passenger needs more open
storage space, the panel easily slides back to the right, clearing
the way for bulkier items that won’t fit in a cupholder space.
With the 2017 Super Duty intended primarily as a work truck,
typically for crews of four or more, Ford spared no attention to
detail in terms of ensuring accessibility to fuel. The new
four-barrel assembly brings the total number of cupholders on the
all-new truck to 10.
“Hard working Super Duty customers love having cupholders and
storage close at hand,” says Doug Scott, Ford truck group marketing
manager. “This innovative and transformable cupholder is another
insightful example of how the Ford Truck Team knows truck customers
better than anyone else.”
The all-new Super Duty with two-into-four-barrel cupholder
assembly arrives this fall.
About Ford Motor Company
Ford Motor Company is a global automotive and mobility company
based in Dearborn, Michigan. With about 201,000 employees and 67
plants worldwide, the company’s core business includes designing,
manufacturing, marketing, financing and servicing a full line of
Ford cars, trucks, SUVs and electrified vehicles, as well as
Lincoln luxury vehicles. At the same time, Ford is aggressively
pursuing emerging opportunities through Ford Smart Mobility, the
company’s plan to be a leader in connectivity, mobility, autonomous
vehicles, the customer experience, and data and analytics. For more
information regarding Ford, its products worldwide or Ford Motor
Credit Company, visit www.corporate.ford.com.
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Ford Motor CompanyMike Levine313.323.6854mlevine5@ford.com
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