Foot Locker, Nike and Jordan Brand Invest in
Year-Long Program Driving Basketball Culture with Major Athletes,
Live Events, and More
NEW
YORK, Feb. 15, 2024 /PRNewswire/ -- Today,
global retailer Foot Locker, part of Foot Locker, Inc.
(NYSE:FL), announced The Clinic, a year-long program with
Nike and Jordan Brand, bringing the
best of the court and culture to basketball fans, sneaker
enthusiasts, and local communities.
The Clinic is a first-of-its-kind partnership
between Foot Locker, Nike and Jordan
Brand. The program will come to life through interactive
activations, high reach media, real life basketball clinics, social
media content, community events and more – providing a unique way
for fans to interact with these leading basketball brands. Through
exclusive moments with Nike and Jordan's athletes and Foot Locker's
iconic stripers, the program celebrates the performance and culture
of basketball. By connecting communities and lovers of the game,
The Clinic will inspire the next generation of basketball on and
off the court.
The Clinic will officially launch at Foot
Locker's weekend-long activation during NBA All-Star 2024 in
Indianapolis and will be the first
installment of several tentpole moments debuting throughout the
year. There will be experiences across the weekend for The Clinic,
featuring Paolo Banchero and Victor
Wembanyama.
Foot Locker's roll out of The Clinic and its vast
footprint during NBA All-Star 2024 is the latest investment in its
basketball offense. In November 2023,
Foot Locker and the NBA announced a multi-year partnership,
establishing Foot Locker as an official league marketing partner in
the U.S. Foot Locker also unveiled its year-round platform, The
Heart of Sneakers.
"The Clinic will provide basketball fans and
consumers a one-of-a-kind opportunity to engage with Foot Locker,
Nike and Jordan Brand," said
Frank Bracken, Chief Commercial
Officer at Foot Locker, Inc. "In combining forces with major
athletes, our iconic Stripers, and exclusive product, The Clinic
will celebrate the Heart of Sneakers and love of basketball.
Sneakers are more than shoes, they're a way of life, and at the
center of it all you'll continue to find Foot Locker – the global
home of all things sneakers for fifty years and counting."
"We look for every opportunity to inspire the
next generation to be great," said Jason
Kirrer, VP of Nike North America Marketplace Partners. "By
partnering with Foot Locker on The Clinic, we get to share our love
of basketball, connect more deeply with athletes and grow the
basketball community."
The custom Home Court pop-up will bring the best
of the basketball world together under one roof, with engaging
experiences and events inclusive of an interactive LED half-court,
daily basketball clinics, sneaker trialing, customization stations,
exclusive product releases, athlete appearances, and more.
Under The Clinic program debut, Foot Locker will
host various community events at its Home Court space and across
Indianapolis during NBA All-Star
2024. This includes a Skills & Drills Challenge with Nike and
Victor Wembanyama to kick off the Clinic experiences, and a 'Beat
The Clock' challenge with Jordan
Brand and Paolo Banchero as
the weekend progresses. Foot Locker is also joining forces with
Nike and Prime Video to host a private world premiere screening of
Giannis Antetokounmpo's documentary Giannis: The Marvelous
Journey ahead of its February
19th launch on Prime Video.
In addition to programming under The Clinic, Foot
Locker's Home Court space will feature ongoing interactive events
throughout the weekend. Notable events will include an adidas
"Believe That Challenge," PUMA and Cheetos pop-up in celebration of
their new product collaboration, and a styling panel with Converse.
The Home Court will also feature a vast retail space to shop new
and exclusive products from Nike, Jordan
Brand, adidas, PUMA, Under Armour & Curry Brand, and
more.
Foot Locker will also be an associate partner of
the highly anticipated 2024 NBA HBCU Classic Presented by AT&T,
between Winston-Salem State University
and Virginia Union University during
NBA All-Star. As part of this partnership, Foot Locker will be
donating $25,000 to each school.
Foot Locker's Home Court space will be at 49 W
Maryland Street, part of the Circle Centre Mall in downtown
Indianapolis. The activation and
retail space will be open Thursday, February
15th from 11:00 AM - 4:00 PM.,
Friday, February 16th and
Saturday, February 17th from
10:00 AM - 10:00 PM, and Sunday, February 19th from 10:00 AM - 5:00 PM. Follow @FootLocker for
further details on all upcoming NBA All-Star Weekend events.
About Foot Locker, Inc.
Foot Locker, Inc. is a
leading footwear and apparel retailer that unlocks the
"inner sneakerhead" in all of us. With approximately 2,600
retail stores in 26 countries across North America, Europe, Asia,
Australia, and New Zealand, and a licensed store presence in
the Middle East and Asia, Foot Locker, Inc. has a strong history
of sneaker authority that sparks discovery and ignites the power of
sneaker culture through its portfolio of brands, including Foot
Locker, Kids Foot Locker, Champs Sports, WSS, and atmos.
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SOURCE Foot Locker, Inc.