Hosted by Foot Locker's signature employees,
the celebratory global campaign also features musicians BIA, Yung
Gravy, and Lunay
This campaign unveil is the first in a series
of season-long in-store celebrations and give-back moments from
Foot Locker across the globe
NEW
YORK, Nov. 10, 2022 /PRNewswire/ -- Today,
global retailer Foot Locker, part of Foot Locker,
Inc. (NYSE: FL), unveiled the debut of its global Holiday
2022 campaign - Foot Locker Holiday House Party. Featuring a house
party for sneaker fans around the world, all are welcomed to an
epic event where no one is left off of the guestlist. Just as
importantly, the campaign highlights why Foot Locker is and
continues to be the sneaker home for the holidays and
year-round.
The holiday campaign footage is filmed through a mobile-first
approach, using only iPhone footage captured by the party's
attendees. In the footage, they reveal a series of events from the
night while showcasing their go-to Foot Locker footwear and
apparel. In addition to Foot Locker's signature employees, better
known as Stripers, the campaign features various talent from across
the world including musicians BIA, Yung Gravy, and Lunay, along
with notable online personalities Ye Ali, Ralph Romeo, Orange Calderon, Tamara Dhia, and more. Through their own lens,
each featured talent documents the experience and shares how they
celebrate all things sneakers with the "officials" of the sneaker
world at Foot Locker.
"Foot Locker employees are iconic," said campaign talent, Yung
Gravy. "I had a blast getting to work with them on this project.
I'm excited to jump into the holiday season and to do some good
with the team."
To bring the global campaign to life, Foot Locker will host a
24-hour global holiday celebration on December 16th. Kicking off in Asia, the celebration will continue over the
course of 24 hours at Foot Locker stores in Seoul, Paris,
New York and Los Angeles.
Foot Locker has a vast array of apparel and footwear product
offerings for kids, teens and adults that are quintessential this
holiday season and beyond. Product offerings include Foot Locker's
major brands such as Nike, Jordan,
adidas, PUMA, New Balance, On Running, HOKA, UGG and Timberland,
private label brands LCKR and COZI, as well as local, up and coming
brands that continue to be discovered within major markets across
the globe through Foot Locker's Home Grown platform.
"The Foot Locker team is excited to spread the holiday cheer
this season and continue to be the premier destination for all
consumers who are seeking the best in sneakers and apparel," said
Andrew Gray, Executive Vice
President, Global Lockers and Champs Sports. "As a retailer,
we are committed to delivering industry-leading products with go-to
brands and exclusives that our customers love. Our trusted Foot
Locker Stripers played a crucial role in our holiday campaign and
we are so thankful for their involvement to bring this to life. We
can't wait for consumers to experience all of the surprises that we
have in store this season."
In tandem with the unveiling of this campaign, Foot Locker will
continue to celebrate the holidays with its customers all season
long with planned in-store celebrations and giveback moments at its
stores globally. This includes "Secret Striper" giveback moments in
Foot Locker stores across North
America on Giving Tuesday.
For more information, visit www.footlocker.com.
ABOUT FOOT LOCKER, INC.
Foot Locker, Inc. leads the celebration of sneaker and youth
culture around the globe through a portfolio of brands including
Foot Locker, Kids Foot Locker, Champs Sports, atmos, WSS, and
Sidestep. With approximately 2,800 retail stores in 28 countries
across North America, Europe, Asia,
Australia and New Zealand, as well as websites and mobile
apps, the Company's purpose is to inspire and empower youth culture
around the world, by fueling a shared passion for self-expression
and creating unrivaled experiences at the heart of the global
sneaker community. Foot Locker, Inc. has its corporate headquarters
in New York.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/foot-locker-kicks-off-the-2022-holiday-season-with-debut-of-star-studded-global-holiday-campaign-301673919.html
SOURCE Foot Locker, Inc.