DALLAS, June 27,
2022 /PRNewswire/ -- BSN SPORTS, one of the largest
direct marketers and distributors of sporting goods, footwear,
apparel and branding to the school and league markets and a
division of Varsity Brands, today announced that it has entered
into an agreement to acquire substantially all of the assets of the
Eastbay Team Sales business ("Eastbay Team Sales") from Foot Locker
Retail, Inc., a subsidiary of Foot Locker, Inc. (NYSE: FL).
Founded in 1980 and originally established to meet the
performance needs of local high school and college athletes in
Central Wisconsin, Eastbay Team
Sales is now a leading supplier of athletic footwear, apparel and
sports equipment to high school and college athletes. Foot Locker,
Inc. acquired Eastbay Team Sales through its acquisition of Eastbay
in 1997 to integrate an additional channel of distribution for
athletic footwear, apparel, and equipment.
BSN SPORTS is a leader in the school and league markets with
over 1,100 Field Sales Professionals serving coaches and athletic
directors in virtually every zip code in the United States. The Company supports these
Field Sales Professionals with Category Managers, Territory
Managers, Customer Service Representatives and a robust marketing
infrastructure and leading technology that enable the Sales
Professionals to provide customers with the most complete and
customized one-stop shopping experience in the team sporting goods
industry.
Terry Babilla, President of BSN
SPORTS, said, "We are excited that the employees of Eastbay Team
Sales will be joining the BSN SPORTS family, which is dedicated
exclusively to serving athletes, athletic directors and coaches who
impact more lives in a year than most people do
in a lifetime. This dedicated approach means that
our new Sales Professionals will benefit from the best and broadest
inventory selection, leading design and customization tools and
support resources as they deliver the stellar service experience
all customers deserve. We welcome the Eastbay Team employees to the
BSN SPORTS family and look forward to a productive and rewarding
integration of our teams headed into the 2022-2023 school
year."
Varsity Brands, BSN SPORTS' parent company, is a portfolio
company of Bain Capital Private Equity.
About BSN SPORTS
Dallas-based BSN SPORTS is a
leading marketer, manufacturer and distributor of sporting goods
apparel and equipment. A division of Varsity Brands, BSN SPORTS
markets and distributes its products to over 150,000 institutional
and team sports customers in colleges and universities, middle and
high schools, and recreational programs throughout the United States via catalog, e-commerce, and
direct sales. Focused on providing game changing solutions through
local partnerships, multi-brand selection and one-stop shopping for
equipment and uniforms, BSN SPORTS' more than 3,000 employees have
been helping elevate participation in team sports since 1972.
For more information about BSN SPORTS please visit
www.bsnsports.com.
About Varsity Brands
With a mission to inspire achievement and create memorable
experiences for young people, Varsity Brands elevates the student
experience, promotes participation and celebrates achievement
through three unique but interrelated businesses: BSN SPORTS,
a Varsity Sport Brand; Varsity Spirit; and Herff Jones, A Varsity Achievement
Brand. Together, these entities promote personal, school and
community pride through their customizable products and programs to
elementary and middle schools, high schools, and colleges and
universities, as well as church organizations, professional and
collegiate sports teams and corporations. Through its
dedicated employees and independent representatives, Varsity Brands
reaches its individual and institutional customers each year
through competitions, camps and sales.
Contact information
Lisa
Bartek
Director of Communications, BSN SPORTS
lbartek@varsitybrands.com
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SOURCE BSN SPORTS