Checkpoint Systems Supports METRO Group in Expanding Its RFID ''Tag It Easy!'' Program Into China and India
July 23 2009 - 8:00AM
Business Wire
Checkpoint Systems, Inc. (NYSE: CKP), a global leader in shrink
management, merchandise visibility and apparel labeling solutions,
today announced the expansion of METRO Group's RFID �Tag It Easy!"
program.
This third phase of the program will involve more than 75
Chinese and Indian consumer goods suppliers, in addition to the 100
manufacturers already in the program from Hong Kong, China and
Vietnam. �Tag It Easy!� participants apply RFID labels on shipments
bound for METRO Group's facilities in Germany.
The "Tag It Easy!" program is part of METRO Group's Advanced
Logistics Asia (ALA) initiative to improve logistics processes with
its Asian suppliers, using RFID to track merchandise throughout the
supply chain. METRO Group developed the "Tag It Easy!" program with
Checkpoint, a strategic partner of METRO Group�s Future Store
Initiative, to assist suppliers in using RFID within their
operations. As an exclusive third-party solutions provider
Checkpoint continues to supply pre-printed RFID labels and services
to suppliers in the region.
By using RFID to provide real-time visibility, METRO Group is
increasing the efficiency of its supply chain, with the aim of
improving the customer shopping experience. Suppliers benefit by
eliminating manual counting and checking of export packages,
enhanced proof-of-delivery information and more accurate shipping
data, and also position themselves as reliable business partners in
the highly competitive consumer goods market.
�Since the program�s inception, the processing of incoming goods
at warehouses and stores has been accelerated considerably and read
rates using UHF EPC Gen 2 tags have been highly satisfactory,� said
Dr. Gerd Wolfram, head of CIO-Office, METRO Group. �Time-consuming
manual counts are no longer necessary, and that means goods get to
the individual stores much faster and easier. Our ultimate goal is
to optimize both the efficiency and effectiveness of supply chain
management. The key to achieving this lies in maximizing
transparency in the flow of products and information upstream and
downstream throughout the supply chain. This project has the
capability of achieving such a transparency.�
"I am impressed at how METRO Group continues to show market
leadership in using RFID technology in its global supply chain,"
said Rob van der Merwe, president and CEO, Checkpoint Systems. "The
success of the 'Tag It Easy!' program in multiple countries
demonstrates the scalability and effectiveness of using RFID for
enhancing supply chain visibility."
With the advent of the third phase, METRO Group enjoys
end-to-end visibility for an increasing volume of products, which
is the basis for supply chain optimization. The �Tag it Easy!�
project provides a scalable infrastructure supporting the tracking
of high volumes of shipments of different varieties.
Dr. Wolfram added, �Our partnership with Checkpoint is a
significant step in introducing RFID into our supply chain. The
local support and onsite training Checkpoint provides to the Asian
suppliers, paired with the company�s Check-Net services, which
include local label printing and encoding, are key enablers that
help accelerate the adoption of new supply chain technologies in
the APAC region. With this approach, Asian suppliers do not have to
worry about the technology or making huge investments. In addition,
the use of global standards such as EPC global Gen 2, have formed
the basis for a global and cost- effective adoption of RFID
technology.�
The RFID labels provided by Checkpoint store the Serial Shipping
Container Code (SSCC), which is read at several points along the
supply chain between the region and Germany. METRO Group receives
an electronic advance shipping notice detailing the contents of
each shipment (EDI), and the suppliers receive automatic
proof-of-delivery notifications. Suppliers order the RFID labels
through the company's global supplier portal, Metro Link.
About METRO Group
METRO Group is one of the largest and most international
retailing companies. In 2008 the Group reached sales of � 68
billion. The company has a headcount of some 290,000 employees and
operates around 2,100 stores in 32 countries. The Group�s
performance is based on the strength of its sales divisions which
operate independently in their respective market segment:
Metro/Makro Cash & Carry � the international leader in
self-service wholesale, Real hypermarkets, Media Markt and Saturn �
European market leader in consumer electronics retailing, and
Galeria Kaufhof department stores. More information at:
www.metrogroup.de.
About Checkpoint Systems, Inc.
Checkpoint Systems is a global leader in shrink management,
merchandise visibility and apparel labeling solutions. Checkpoint
enables retailers and their suppliers to reduce shrink, improve
shelf availability and leverage real-time data to achieve
operational excellence. Checkpoint solutions are built upon 40
years of RF technology expertise, diverse shrink management
offerings, a broad portfolio of apparel labeling solutions,
market-leading RFID applications, innovative high-theft solutions
and its Web-based Check-Net data management platform. As a result,
Checkpoint customers enjoy increased sales and profits by improving
supply-chain efficiencies, by facilitating on-demand label printing
and by providing a secure open-merchandising environment enhancing
the consumer�s shopping experience. Listed on the NYSE (NYSE:CKP),
Checkpoint operates in every major geographic market and employs
3,900 people worldwide. For more information, visit
www.checkpointsystems.com.
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