Campbell’s® Chunky® Soup Launches New “Champions of Chunky” Brand Platform
September 05 2019 - 9:05AM
Business Wire
NFL’s Dak Prescott & Saquon Barkley Star in
Modern Revival of Iconic Mama’s Boy Campaign
Campbell’s® Chunky® soup, the Official Soup Sponsor of the NFL,
teamed up with NFL stars Dak Prescott and Saquon Barkley for its
latest creative and brand platform, “Champions of Chunky.” The
campaign is a modern, updated version of the classic Mama’s Boy
campaign, which first aired in 1997 and last ran in 2014.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20190905005258/en/
The three creative spots, “Question for Dak,” “Game Soup,” and
“Huddle,” will air throughout the NFL season across network and
cable TV as well as on digital platforms. The spots feature the NFL
stars and their respective Champions who interrupt them on game day
– at a press conference, in the locker room, and on the sidelines –
to make sure they’re filling up right with a bowl of Campbell’s
Chunky soup. Dak is joined by his brothers, Tad and Jace Prescott,
while Saquon’s mother, Tonya Johnson, stars in her son’s spot.
“We all have Champions in our lives who play a huge role in our
success – whether that’s a parent, sibling, grandparent, spouse,
stepparent or friend – and this campaign recognizes those
individuals who support us every day,” said Gary Mazur, Director,
Brand Marketing, Campbell Soup Company. “Campbell’s Chunky is
excited to bring updated, evolved versions of our iconic and
humorous commercials back to life this season and celebrate not
only our NFL superstars and their Champions, but the everyday
heroes that play this role in the lives of those closest to
them.”
Throughout the football season, Campbell’s Chunky will be joined
in person by Dak Prescott, Saquon Barkley and several other NFL
players, along with their respective Champions, to surprise and
celebrate unsung heroes in their local communities. Whether a
firefighter, teacher, coach or community representative, these
heroes will be recognized for their daily contributions to their
communities and the impact they’re making on people around
them.
The integrated marketing campaign also includes Champions of
Chunky local market activations and social media engagement, most
notably Campbell Soup Company’s first-ever partnership with Twitch,
the world’s leading live streaming platform for gamers. Throughout
the season, a Chunky food truck will tour local supermarkets and
stadiums on game day to offer fans the opportunity to sample
Campbell’s Chunky soup flavors. There will also be several
activations leveraging Campbell’s NFL team deals, including
in-store appearances and NFL player meet and greets.
To learn more about Campbell’s Chunky soup and Champions of
Chunky, fans can visit www.Chunky.com, Twitter.com/CampbellsChunky
and YouTube.com/ChunkySoup.
About Campbell Soup Company
Campbell (NYSE:CPB) is driven and inspired by our Purpose, “Real
food that matters for life’s moments.” For generations, people have
trusted Campbell to provide authentic, flavorful and affordable
snacks, soups and simple meals, and beverages. Founded in 1869,
Campbell has a heritage of giving back and acting as a good steward
of the planet’s natural resources. The company is a member of the
Standard and Poor’s 500 and the Dow Jones Sustainability Indexes.
For more information, visit www.campbellsoupcompany.com or follow
company news on Twitter via @CampbellSoupCo.
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version on businesswire.com: https://www.businesswire.com/news/home/20190905005258/en/
Kaitlin Bitting 856-342-3794 bittink@campbellsoup.com
Bobbie Shrum 917-344-4600 Bobbie.Shrum@edible-inc.com
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