Global Brand Delivers Holiday Delight with
Enchanting New 'Make Your Own' Furry Friend
ST.
LOUIS, Nov. 1, 2023 /PRNewswire/ -- The holidays
are about to get even more magical with the arrival
of Bearlieve Bear, Build-A-Bear Workshop's first-ever
interactive furry friend that responds to touch and the sound of
your voice. From opening its eyes to wiggling its ears to
verbalizing sweet phrases, Bearlieve Bear is poised to capture
the hearts of children and adults alike as the must-have gift of
the season. Guests can partake in Build-A-Bear's special stuffing
experience to create this new furry friend and participate in a
specially-designed heart ceremony to bring their new friend to
life.
"This is a special moment for us, one that
brings the emotional connection that our brand was built on to a
new level."
The launch of Bearlieve Bear marks an exciting foray into the
interactive toy category for Build-A-Bear. While customization has
always been at the heart of the brand with choices like fashion,
scents, sounds, and voice recording, Bearlieve Bear offers an
entirely new and more personal interaction with a classic teddy
bear. Bearlieve Bear comes to life in Build-A-Bear Workshops in its
own unique way as guests proclaim, "I BEARlieve!" while pressing
the red heart on its paw during the iconic heart ceremony. The
experience offers guests an enjoyable new way to engage with their
newly created furry friend.
"We're thrilled to introduce Bearlieve Bear into our
Build-A-Bear family as an extension of the creativity and
connection that is the core to our brand," said Sharon Price John, President and CEO of
Build-A-Bear. "This is a special moment for us, one that brings the
customization and emotional connection that our brand was built on
to a new level. We 'bearlieve' our guests will find this to be a
must-have gift this holiday season and will love to participate in
bringing Bearlieve to life in our Workshops."
Bearlieve Bear is introduced in Build-A-Bear's family-friendly
holiday film, Glisten and the Merry Mission,
showing exclusively at participating Cinemark Theaters
beginning November 3. The film
features a variety of award-winning celebrity voice talent
including Leona Lewis, Julia Michaels, Dionne
Warwick, Freddie Prinze Jr.,
Chevy Chase, Billy Ray Cyrus and Trinity Bliss.
Glisten and the Merry Mission follows a young elfling,
Marzipan, who must believe in the magic of the season to help save
Christmas, leading to the adventure of a lifetime and the search to
rediscover the enchanted snow deer, Glisten. The pursuit of their
merry mission is aided by Santa and a colorful cadre of reindeer
and elves. Bearlieve Bear makes a very special appearance in the
film for children who believe in the magic of the holidays. For
more information on the film, guests can visit Build-A-Bear® |
Glisten and the Merry Mission Movie (buildabear.com).
Bearlieve Bear will be available both in-store and online
starting today and retails for $49.00. Be sure to stop by a Build-A-Bear
Workshop this holiday season, while supplies last, to experience
the magic of Bearlieve Bear and take home your very own enchanted
furry friend. Build-A-Bear also reminds guests to consider giving
gift cards to deliver the full Bearlieve Bear experience to your
loved ones.
About Build-A-Bear
Build-A-Bear is a
multi-generational global brand focused on its mission to "add a
little more heart to life" appealing to a wide array of consumer
groups who enjoy the personal expression in making their own "furry
friends" to celebrate and commemorate life moments. Nearly 500
interactive brick-and mortar experience locations operated through
a variety of formats provide guests of all ages a hands-on
entertaining experience, which often fosters a lasting and
emotional brand connection. The company also offers engaging
e-commerce/digital purchasing experiences on buildabear.com
including its online "Bear-Builder", the animated "Bear Builder 3D
Workshop" and its age-gated, adult-focused "Bear Cave". In
addition, extending its brand power beyond retail, Build-A-Bear
Entertainment, a subsidiary of Build-A-Bear Workshop, Inc., is
dedicated to creating engaging content for kids and adults that
fulfills the company's mission, while the company also offers
products at wholesale and in non-plush consumer categories via
licensing agreements with leading manufacturers. Build-A-Bear
Workshop, Inc. posted total revenue of $467.9 million in fiscal 2022. For more
information, visit the Investor Relations section of
buildabear.com.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/build-a-bear-introduces-this-seasons-most-magical-gift-the-bearlieve-interactive-teddy-bear-301973616.html
SOURCE Build-A-Bear Workshop