Brunswick Boat Group to Put Internet Tool to Use For Canadian Dealers
October 18 2010 - 1:20PM
Marketwired
Brunswick Boat Group today announced it has committed to a focused
marketing program for 2011 aimed at increasing brand awareness and
boat sales leads for its dealers in Canada. The effort will combine
existing media, Internet tools and an informative upcoming webinar
for dealers. The effort is being spearheaded by many Brunswick boat
brands with a significant presence in the important Canadian
market.
"We at Brunswick know our dealers are the key to our success. We
also know your success is now inextricably linked to the Internet,"
explained Tom MacNair, vice president - Canadian Regional Sales for
US Marine and Outboard Boats, in a letter to dealers. "Keeping up
with the changes in the shopping behavior of consumers and their
use of the Internet is a full-time job. That is why we have also
created a 35-minute webinar to make sure our dealers are
informed.
"In addition, we have invested in a multimedia marketing program
dedicated to the Canadian marketplace that encompasses the
Internet, television and magazine," MacNair added. "We wish to
ensure that our dealers are well informed, prepared and able to
take full advantage of the media that will drive more customers to
their showrooms."
Brunswick has committed to this marketing program, aimed at
delivering greater brand awareness and increased sales leads for
participating dealers. The program's media elements include
boattest.ca, boatsbuys.ca, canadaboatshow.com, Power Boat
Television, Boats & Places magazine, and Boater NEWS.ca.
Brunswick brands such as Bayliner, Boston Whaler, Crestliner,
Cypress Cay, Harris FloteBote, Lowe, Lund and Princecraft will all
have higher profiles in these media as well as offer opportunities
for dealers to better align themselves with branding efforts.
"Further, we plan to offer dealers additional Internet
capabilities that will complement this branding effort as well as
put a number of powerful sales generating and tracking tools at our
dealers' convenience," MacNair continued. "For example,
participating dealers will have the option to assign a toll- free
800 number that rings at their location. They will also have access
to data that will allow them to view their performance on
boatbuys.ca, with a dashboard that summarizes all email and phone
leads coming into the various media."
To kick off this effort, Brunswick will invite dealers to
participate in an upcoming webinar. Each brand's dealerships will
be contacted and notified of the time and contact number. Webinar
topics to be addressed include:
* What your site should have to generate optimum traffic, and
keep customers and potential customers coming back for more;
* Search engine optimization -- how to do it, how much to pay,
how to measure if you need it;
* Leads, leads and more leads -- how to get them, how to measure
the payoff, and what to do when you receive them, and
* What is new and around the corner -- mobile phone linkage. Do
you need it and how to make it happen.
The webinar will be presented by Lifestyle Integrated, producers
of a number of marine-oriented television and Internet-oriented
programs and Web sites.
Lifestyle is a leader in media innovations, and is the largest
marine content production company in Canada.
About Brunswick
Headquartered in Lake Forest, Ill., Brunswick Corporation
endeavors to instill "Genuine Ingenuity"™ in all its leading
consumer brands, including Mercury and Mariner outboard engines;
Mercury MerCruiser sterndrives and inboard engines; MotorGuide
trolling motors; Attwood marine parts and accessories; Land 'N'
Sea, Kellogg Marine, and Diversified Marine parts and accessories
distributors; Arvor, Bayliner, Boston Whaler, Cabo Yachts,
Crestliner, Cypress Cay, Harris FloteBote, Hatteras, Lowe, Lund,
Meridian, Princecraft, Quicksilver, Rayglass, Sea Ray, Sealine,
Suncruiser, Triton Aluminum, Trophy, Uttern and Valiant boats; Life
Fitness and Hammer Strength fitness equipment; Brunswick bowling
centers, equipment and consumer products; Brunswick billiards
tables and foosball tables. For more information, visit
http://www.brunswick.com.
[HUG#1452754]
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Source: Brunswick Corporation via Thomson Reuters ONE
Contact: Daniel Kubera Director - Media Relations and Corporate
Communications Phone: 847.735.4617 Email: Email Contact
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