SAN DIEGO, Oct. 1 /PRNewswire/ -- Bridgepoint Education,
Inc. (NYSE: BPI), a provider of postsecondary education services
focused on providing higher access to higher education, announced
today that Ashford University has added
a new Bachelor of Arts degree in Health Marketing and
Communication. This program was created to offer students
instruction in the dynamic healthcare field, an industry that is
one of the largest in the United
States and is projected to continue to grow.
According to the U.S. Department of Labor, jobs in healthcare
are expected to grow at twice the rate of the overall economy. Job
growth will include support positions in areas such as marketing
and communication. Ashford's BA in Health Marketing and
Communication will prepare students for careers as Communications
Specialists, Health Care Assistant Account Managers, Advertising
Assistants, Social Media Wellness Promotion Specialists, Health and
Wellness Advocates, Health Care Public Relations Specialists or
Physician Relations Representatives.
The Bachelor of Arts in Health Marketing and Communication
degree is a versatile, multi-disciplinary degree that combines
curriculum in many areas, including health and wellness, public
health, journalism, marketing and advertising. Graduates from the
BA in Health Marketing and Communication program can look forward
to career opportunities in a wide range of industries beyond the
healthcare field. Career paths could lead to the human resources,
insurance, pharmaceuticals, government or non-profit sectors.
"Healthcare is an ever-changing field and people who can plan,
formulate and deliver health communication messages are in great
demand," said Dr. Alice Vestergaard,
health, human services and science program director for
Ashford University. "Whether it's
communicating about a specific health service or the improvement of
health awareness in general, this degree provides people the skills
and tools to create, communicate and deliver
customer/client-centered health information and interventions to
protect and promote the health and wellness of diverse
populations."
Ashford University's Bachelor of
Arts in Health Marketing and Communication is currently available
online only. This degree does not lead to licensure or
certification of any kind.
About Bridgepoint Education
Bridgepoint Education's postsecondary education services focus
on offering associate's, bachelor's, master's and doctoral programs
in such disciplines as business, education, psychology, social
sciences and health sciences. Bridgepoint Education's
regionally accredited academic institutions – Ashford University and University of the Rockies –
deliver their programs online as well as at traditional campuses
located in Clinton, Iowa, and
Colorado Springs, Colorado. For more information about
Bridgepoint Education, visit www.bridgepointeducation.com or call
Shari Rodriguez, associate vice
president of Public Relations, at 858.668.2580.
About Ashford University
Founded in 1918, Ashford University
is accredited by the Higher Learning Commission of the North
Central Association of Colleges and Schools (www.ncahlc.org).
The University offers graduate and undergraduate degree programs
online and at its Clinton, Iowa,
campus. The University is known for its high quality yet
highly affordable online and on-campus programs. For more
information, please visit www.ashford.edu or call Shari Rodriguez, associate vice president of
Public Relations, at 858.513.9240 x2513.
SOURCE Bridgepoint Education, Inc.
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