Featuring bottles made with recycled
plastic and a new 100% recyclable carton
COLUMBUS, Ohio, July 6, 2023
/PRNewswire/ -- The brand's latest innovation and launch in the
hand soap category meets consumer demand for a formula made
without parabens, sulfates and dyes in packaging that supports
the brand's recently-announced ESG commitments and spans all hand
soaps in the assortment.
"Delivering quality products has always been our priority, and
we're responding to customer demands by giving them hand soaps that
offer same efficacious results but are made without sulfates,
parabens and dyes in our unmatched breadth of fragrance choice,"
said Betsy Schumacher, Chief
Merchandising Officer at Bath & Body Works.
With this launch, all Bath & Body Works hand soaps
are now:
- Made without sulfates, parabens or dyes
- Made with natural essential oils, vitamin E, shea extract and
aloe
- In bottles made with at least 50% recycled plastic
As part of the reformulation, Bath & Body Works is
introducing their first-ever hand soap refills. Featuring the
Gentle and Clean Foaming formula in a 100% recyclable carton, they
provide up to 3.6 refills. In addition to creating an all-new
option to refill empty hand soap bottles, the refills can also be
used to fill an exclusive refillable glass decanter now available
for purchase. The cartons are available in 6 customer-favorite
fragrances including Kitchen Lemon, Mahogany Teakwood and Champagne
Toast.
Customers can shop all 28 Bath & Body Works-exclusive
fragrances, from iconic bestsellers to new-for-the-season scents,
across the brand's two hand soap formulas.
- Gentle and Clean Foaming Hand Soap is a light, luxurious foam
that gently washes away dirt and germs
- Cleansing Gel Hand Soap is a soft gel lather that washes away
germs
Bath & Body Works' reformulated hand soaps and refills are
available now in stores nationwide. With nearly every location
outfitted with a sink, it's the perfect opportunity for customers
to try any fragrance and formula available and fall in love with
new favorites. Customers can also shop the full collection online
at bathandbodyworks.com or via the My Bath & Body Works loyalty
app.
ABOUT BATH & BODY WORKS
Home of America's Favorite
Fragrances®, Bath & Body Works is a global leader in
personal care and home fragrance, including top-selling collections
for fine fragrance mist, body lotion and body cream, 3-wick
candles, home fragrance diffusers and liquid hand soap. Powered by
agility and innovation, the company's predominantly U.S.-based
supply chain enables the company to deliver quality, on-trend
luxuries at affordable prices. Bath & Body Works serves and
delights customers however and wherever they want to shop, from
welcoming, in-store experiences at more than 1,800 company-operated
Bath & Body Works locations in the U.S. and Canada and more than 425 international
franchised locations to an online storefront
at BathandBodyWorks.com.
Contact:
Mallory Weaver
Bath & Body Works
PublicRelations@BBW.com
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SOURCE Bath & Body Works