WebMediaBrands’ Inside Network Research Launches PageData Pro, Tracking Service for Facebook Pages
June 07 2012 - 7:00AM
Business Wire
WebMediaBrands Inc. (Nasdaq: WEBM) today announced the launch of
PageData Pro & PageData Enterprise
(http://pagedata.appdata.com), a new subscription service for
tracking growth metrics for Facebook Pages.
“Similar to how AppData tracks active users for Facebook Apps,
PageData tracks Likes and People Talking About This for Facebook
Pages, and is the first service to offer a historical view of
Facebook Page growth and engagement across millions of Pages,”
stated Brendan Irvine-Broque, Product Manager, Inside Network.
“PageData Pro enables marketers to benchmark their historical
performance against competitors and make smart decisions informed
by accurate data. For analysts tracking the performance of brands
and companies, PageData Pro provides actionable insights into these
companies’ efforts to engage and reach Facebook users.”
PageData Pro customers have access to the following daily
metrics for millions of Facebook Pages:
- The number of Likes a given Facebook
Page has, dating back as early as 2009.
- The number of People Talking About
This, dating back to late 2011 when Facebook first introduced this
engagement metric.
In addition, PageData tracks engagement data on a per-post basis
for a select group of Facebook Pages, allowing marketers to see the
Likes, Comments, and Shares for each piece of content that a given
Page posts. This reveals which content receives the most
engagement, and which content has the most viral reach.
PageData represents a new addition to Inside Network’s suite of
data and research products focused on Facebook and Mobile App
Ecosystems, including AppData and its recently announced Inside
Network Research Subscription service.
(http://research.insidenetwork.com)
For more information please visit http://pagedata.appdata.com or
contact Kieran Barr, Vice President of Sales, at
k@insidenetwork.com.
About WebMediaBrands Inc.
WebMediaBrands Inc. (Nasdaq: WEBM)
(http://www.webmediabrands.com) is a leading Internet media company
that provides content, education, and career services to social
media, traditional media, and creative professionals through a
portfolio of vertical online properties, communities, and trade
shows. The Company's online business includes:
(i) mediabistro.com, a leading blog network providing content,
education, community, and career resources (including the
industry's leading online job board) about major media industry
verticals including new media, social media, Facebook, TV news,
advertising, public relations, publishing, design, and mobile;
(ii)InsideNetwork.com, a leading network of online properties
providing original market research, data services, news, and job
listings on the Facebook platform, on social gaming, and on mobile
applications ecosystems; and (iii)SemanticWeb.com, a leading blog
providing content, education, community resources and career
resources on the commercialization and application of Semantic
Technologies, Linked Data, and Big Data. The Company's online
business also includes community, membership and e-commerce
offerings including a freelance listing service, a marketplace for
designing and purchasing logos (stocklogos.com) and premium
membership services. The Company's trade show and educational
offerings include conferences, online and in-person courses, and
video subscription libraries on topics covered by the Company's
online business.
All current WebMediaBrands press releases can be found online at
http://www.webmediabrands.com/corporate/press.html
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