WebMediaBrands' Inside Network Research Announces New Study
March 13 2012 - 9:15AM
Business Wire
WebMediaBrands Inc., (Nasdaq: WEBM) today announced
the latest report of the Inside Network (a division of
WebMediaBrands Inc.,) study series entitled “Inside Virtual Goods:
Spending and Usage Patterns of the Social and Mobile Gaming
Audience 2012,” a new original study focused on spending and usage
patterns in the social and mobile gaming market by co-authors
Justin Smith and Charles Hudson.
"As the virtual goods market continues to grow in 2012, our
study focuses on emerging patterns of player usage and spending
behavior -- specifically in the mobile and social segments of the
virtual goods market," says Justin Smith, founder of Inside
Network.
"We expect the market in virtual goods in mobile games in the
U.S. to hit the $500 million mark in 2012, up from $350 million in
2011. Understanding spending and behavior patterns in this segment
of the market is key," adds Charles Hudson, co-author of the Inside
Virtual Goods research series.
Inside Virtual Goods: Spending and Usage Patterns of the Social
and Mobile Gaming Audience 2012 presents an in-depth view of player
behavior and spending patterns in the social gaming market at this
critical juncture in the intersection of social networking, mobile
applications, and online games.
Inside Virtual Goods: Spending and Usage Patterns of the Social
and Mobile Gaming Audience 2012 focuses on the following areas:
- Spending Habits and Payment Methods
in Top Games – It’s easy to compare games based on
audience numbers but this research details how spending patterns
compare across top social and social games including which games
monetize better, payment methods popularity in top games and how
the shift to credits affects player behavior.
- Frequency of Play and Methods of
Game Discovery – As Facebook cuts down on developer access
to viral channels, and cracking iOS and Android discovery continues
to increase in complexity, the study breaks down which games people
play most frequently, and which methods of game discovery are most
effective for top games.
- Demographic Differences by Region,
Age, and Gender – The investigation takes an in depth look
to the increasingly global social and mobile gaming markets, the
diverse audience by age and gender to differentiate how audience
segments differ by spend and usage patterns inside social and
mobile games.
- Brand Recall – The
importance of brands is studied to gauge how well users identify
developers of top games and the effect of brand recalls amongst
social game players.
Smith and Hudson's research is based on nearly 3,000 players of
social games on Facebook, iOS, and Android from around the world
and across the demographic spectrum.
About WebMediaBrands Inc.
WebMediaBrands Inc. (Nasdaq: WEBM)
(http://www.webmediabrands.com), headquartered in New York,
NY, is a leading Internet media company that provides content,
education, and career services to media and creative professionals
through a portfolio of vertical online properties, communities, and
trade shows. The Company's online business includes:
(i) mediabistro.com, a leading blog network providing
content, education, community, and career resources (including the
industry's leading online job board) about major media industry
verticals including new media, social media, Facebook, TV news,
sports media news, advertising, public relations, publishing,
design, mobile; (ii) InsideNetwork.com, a leading
network of online properties providing original market research,
data services, news, and job listings on the Facebook platform, on
social gaming, and on mobile applications ecosystems; and
(iii) SemanticWeb.com, a leading blog providing
content, education, community resources and career resources on the
commercialization and application of Semantic Technologies, Linked
Data and Big Data. The Company's online business also includes
community, membership and e-commerce offerings including a
freelance listing service, a marketplace for designing and
purchasing logos (stocklogos.com) and premium membership services.
The Company's trade show and educational offerings include
conferences, online and in-person courses, and video subscription
libraries on topics covered by the Company's online business.
All current WebMediaBrands press releases can be found online at
http://www.webmediabrands.com/corporate/press.html.
Webmethods (NASDAQ:WEBM)
Historical Stock Chart
From May 2024 to Jun 2024
Webmethods (NASDAQ:WEBM)
Historical Stock Chart
From Jun 2023 to Jun 2024