LOS ANGELES, Oct. 18, 2021 /PRNewswire/ -- ZASH Global Media
and Lomotif announced today the launch of LoMo Records, a Los Angeles based independent immersive record
label. Continuing its mission to empower independent artists and
creators, ZASH's LoMo Records will
partner with artists and creators to provide expert label services
and global distribution to breaking new talent from their platform
Lomotif as well as working with other music labels. In addition,
LoMo Records will leverage ZASH's
entire ecosystem including dramatically expanding the artists
global reach through their proprietary social media accelerator
platform under AdRizer.
LoMo Records will be headed by
Eli Frank, an entertainment
executive who helped grow and scale 12Tone Music from inception to
a 25 person company with billions of cumulative streams and
multiple Grammy's in four years. He helped sign and develop a
roster of artists that include Anderson.Paak, Illenium, Joji,
88rising and others. He previously worked at Def Jam in its
artist research department, helping to find and develop artists
before they achieved mainstream success, and for artist management
groups Scooter Braun Projects and Tha Lights Global.
LoMo Records will bridge the gap
between the traditional music standards and the emerging creator
economy. For the first time ever, a UGC platform such as TikTok or
Lomotif has launched its own internal record label. LoMo Records will give artists premiere access
to its tens of millions of monthly users on the Lomotif platform
and provide artists with cutting edge, patented Lomotif remixing
tools.
Artists will gain global exposure throughout the entire ZASH
ecosystem, leveraging its digital footprint around the world,
including many untapped markets. LoMo
Records will offer artists multiple unique revenue streams
that are not currently available to artists. As ZASH continues its
migration towards the metaverse, they will help integrate artists
through use of blockchain technology for full transparency, digital
DNA, and more.
ZASH beta tested its Lomotif promotional model with artists in
early September. Within a day of promoting SVNF8's song Never
Ever on Lomotif, the song reached 3.4 million views in
platform, and SVNF8's album charted as the #3 dance music album on
iTunes in Taiwan. SVNF8 then
performed at ZASH's inaugural Dandelion Music Festival in
Syracuse, which drew thousands of
attendees and was streamed worldwide exclusively on Lomotif. The
ZASH team plans to continue their relationship with SVNF8 by
bringing him on tour with Dandelion Music Festival as it travels
across the country in 2022.
"We want all artists to have freedom over their own content and
revenue streams, and to be supported by ZASH's entire ecosystem,"
said Ted Farnsworth, the chairman of
ZASH. "Lomotif has a growing user base of millions around the
world, and these artists will be able to collaborate with Lomotif's
creators and fans around the world. As I've always said, it's all
about content, content, content. And we all know content is
king."
"To build a record label at this time of inflection in the
entire industry provides tremendous opportunity, especially with
the backing and integration of Lomotif and all of ZASH," said
Frank. "Many of the big labels have entrenched brands, and they
continue to do what made them successful- but the industry is
evolving quickly past the old models. It's always about the music,
but it's not just about the music. Fans want to engage with their
favorite artists in new and immersive ways, and artists can
leverage social media and create fanbases organically, with an
avenue of continued ownership and revenue streams of their content.
This is just the beginning."
Paul Yang, founder of the Lomotif
short form video platform, stated, "Our focus has always been on
the creators. The creator economy will continue to become the
center of our ecosystem and the future of the global economy. To
now have another outlet to help promote and blossom these creators
is exciting, it's ambitious- it's us. It is the essential aspect of
who we are as a company."
The launch of LoMo Records comes
on the heels of ZASH's highly successful Dandelion Music Festival,
which was held on October 2nd. The
concert drew several thousand to downtown Syracuse, NY, with millions of other viewers
watching around the world through the livestream of the concert
hosted exclusively on Lomotif, the short form video platform and
one of the top ten competitors to TikTok.
About Lomotif
Lomotif is a leading video-sharing social networking platform
that is democratizing video creation. Since the company was
co-founded by video enthusiast Paul
Yang in 2014, Lomotif has been granted three technology
patents uniquely focused on empowering creators to share and watch
short form videos with ease through remix and collaboration. Yang's
bold vision is to build the world's largest video vocabulary to
accelerate the world's transition to video-first expression.
Lomotif is one of the fastest growing video-sharing social
networking platforms in its category over the last three years.
There are currently more than 225 million installations of the
Lomotif app globally in more than 200 countries and in more than
300 languages. Over 300 million videos are watched on the platform
per month and more than 10 billion atomic clips (User Generated
Content (UGC)) have been used to create more than 740 million
videos on the platform since its launch. In the past year, Lomotif
has grown worldwide as a grassroots social community with dedicated
users spanning from Asia to
South America to the U.S.
In March of 2021, Lomotif partnered with LiveXLive to stream
"Music Lives" music festival, drawing 37 million streamers
worldwide. Lomotif is one of five partners selected by Snapchat for
a bi-directional integration for posting stories between the two
platforms. Lomotif also recently announced a global agreement with
Universal Music Group (UMG) that allows Lomotif's users to
creatively tap into UMG's catalog of music. With the
agreement, UMG becomes the first major music company to globally
license Lomotif, empowering the company's community of users to
create clips using songs from UMG's music library, consisting of
some of today's biggest hits as well as some of the top songs of
all time. For additional information about Lomotif Private Limited,
please visit Lomotif's website at www.lomotif.com.
Lomotif is majority-owned and controlled by ZVV Media Partners,
LLC, a joint venture of ZASH Global Media and Entertainment
Corporation led by co-founders Ted
Farnsworth, Jaeson Ma and
Vincent Butta, and Vinco Ventures,
Inc (NASDAQ: BBIG).
About ZASH Global Media and Entertainment Corporation
ZASH, the innovative entertainment industry leader is an
evolving network of synergistic companies working together to
disrupt the media and entertainment industry. Beyond Lomotif and
LoMo Records, ZASH's portfolio of
companies includes Magnifi U, a digital learning and development
platform, and ZASH studios, its TV/film production arm, among
others. ZASH recently announced its binding letter of intent to
acquire AdRizer, a leading publisher and proprietary analytics
solution with a focus on revenue attribution and targeted ad
placement.
In addition to the agreement with Lomotif, ZASH has made a
number of moves in the media and entertainment industry. In
one of its largest deals earlier this year, ZASH announced plans to
merge with Vinco Ventures, Inc. (NASDAQ: BBIG) creating exciting
acceleration and growth in live-streaming content, video-sharing,
distribution and production within its own ecosystem. For
additional information about ZASH Global Media and Entertainment
Corporation, please visit ZASH's website
at www.zash.global.
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SOURCE Lomotif