Tilray, Inc. (“
Tilray”) (Nasdaq: TLRY; TSX: TLRY),
today announced that two of its leading brands, SweetWater Brewing
Company
(“SweetWater”) and RIFF Cannabis
(“RIFF”), have collaborated for the exclusive U.S.
launch of SweetWater RIFF -- SweetWater’s first ready-to-drink
(RTD) cocktail and its inaugural entry into the spirits category.
SweetWater RIFF brings a unique twist on RTD vodka sodas in two
offerings: SweetWater RIFF Citrus and SweetWater RIFF Strawberry
Mule.
“SweetWater’s entry into the spirits category
reflects the essence of the SweetWater brand: original, compelling
and enticing,” said Brian Miesieski, SweetWater’s Chief Marketing
Officer. “SweetWater RIFF delivers a great-tasting ready-to-drink
cocktail with a premium taste developed in partnership with RIFF’s
own highly curated, expertly made approach. We are incredibly
excited to expand and create something that is a great alternative
to our incredible selection of beers and seltzers – and believe
consumers will love it.”
“From day one, RIFF has been built on
collaborations and creative product innovation,” added Bernie
Yeung, Tilray’s SVP of Sales & Marketing. “Consistent with this
approach, we are thrilled to harness the power of Sweetwater and
RIFF, two of our leading brands, to launch Sweetwater RIFF. We are
equally thrilled that the launch itself introduces U.S. consumers
to RIFF, our creatively crafted cannabis brand that loves a
joint effort. The SweetWater RIFF drinks are a true ‘RIFF’ on the
classics and an elevated spin on consumer expectations.”
For those craving a premium, compelling, and
authentic ready-to-drink cocktail, SweetWater RIFF drinks are
crafted with vodka and real fruit juices. SweetWater RIFF
Citrus is made with orange and lime juices and cut with coriander
and sea salt for a unique and tasty twist, and SweetWater
RIFF Strawberry Mule is tuned up with strawberry and lime juice
with a hit of ginger for an extra flavor kick -- innovative flavor
combinations that deliver a refreshing and great tasting drink for
any occasion. SweetWater RIFF ready-to-drink cocktails are
low calorie with only 105 calories each, 1 gram of carbs, 0.5 grams
of natural sugar derived from fruit, and no added sugar or any
cannabis or THC.
Now available in 6-pack 12 oz. slim cans – a
first for SweetWater – SweetWater RIFF drinks are now rolling out
across the U.S. in select grocery and liquor stores, as well as
on-premise bars and restaurants. Stay tuned for more spirits-based
cocktail launches coming soon!
About SweetWater Brewing
Company:SweetWater Brewing Company is an Atlanta-based
craft brewery living by the motto “Don’t Float the Mainstream!” In
2020, SweetWater was acquired by Aphria Inc., now Tilray (TSX: TLRY
and Nasdaq: TLRY), a leading global cannabis company inspiring and
empowering the worldwide community to live their very best life.
SweetWater Brewing Company celebrated 24 years of heady brews in
2021 and is the 11th largest craft brewery in the nation, according
to Brewers Association. The award-winning lineup of year-round
beers includes 420 Extra Pale Ale, HAZY IPA, 420 Imperial I.P.A.,
G13 IPA, High Light Lo-Cal Easy IPA, Goin' Coastal IPA, Broken
Coast Lager, SweetWater Oasis Premium Hard Seltzer, and Golden
Isles Hard Iced Tea. Additionally, seasonal releases offer
palate-pleasing variety, along with an experimental, one-time-only
Dank Tank series, 420 Strain Series, and progressive barrel-aged
styles in The Woodlands Project series.
SweetWater is passionate about protecting
natural resources and habitats and is recognized for its
contributions to environmental initiatives throughout its
distribution footprint. Supporting the conservation of some of the
nation’s most threatened rivers, streams and coastlines is a cause
near and dear to the brewery, as clean water is also vital to the
creation of their tasty brews.
SweetWater Brewing Company has two locations,
with its flagship brewery and taphouse at 195 Ottley Drive in the
heart of Atlanta, and its second location is opening in Fort
Collins, Colorado at 1020 E Lincoln Ave. For more information about
SweetWater Brewing Company, please visit www.sweetwaterbrew.com,
follow SweetWater on Twitter/Instagram @sweetwaterbrew, and become
a fan at facebook.com/sweetwaterbrew.
About RIFF Cannabis:RIFF is a
creatively crafted cannabis brand. We strive to elevate the
standard for cannabis in Canada. Highly curated, expertly made.
This is our commitment to our community. All RIFF strains and
products are carefully curated because we believe that if it's not
grown, crafted, and expertly made to the highest standards — it's
not worth being on the shelf. At Riff, we like to do things a
little differently. New ideas drive us, and we love a good joint
effort. They say collaboration is the best way to help ideas grow.
So we're here to push creativity further and higher – together. For
more information on RIFF, follow @whatisriff and
www.whatisriff.ca.
About Tilray:Tilray, Inc.
(Nasdaq: TLRY; TSX: TLRY) is a leading global cannabis-lifestyle
and consumer packaged goods company with operations in Canada, the
United States, Europe, Australia, and Latin America that is
changing people's lives for the better – one person at a time – by
inspiring and empowering the worldwide community to live their very
best life by providing them with products that meet the needs of
their mind, body, and soul and invoke a sense of wellbeing.
Tilray's mission is to be the trusted partner for its patients and
consumers by providing them with a cultivated experience and health
and wellbeing through high-quality, differentiated brands and
innovative products. A pioneer in cannabis research, cultivation,
and distribution, Tilray's unprecedented production platform
supports over 20 brands in over 20 countries, including
comprehensive cannabis offerings, hemp-based foods, and alcoholic
beverages.
Forward-Looking
StatementsCertain statements in this communication that
are not historical facts constitute forward-looking information or
forward-looking statements (together, "forward-looking statements")
under Canadian securities laws and within the meaning of Section
27A of the Securities Act of 1933, as amended, and Section 21E of
the Securities Exchange Act of 1934, as amended, that are intended
to be subject to the "safe harbor" created by those sections and
other applicable laws. Forward-looking statements can be identified
by words such as "forecast," "future," "should," "could," "enable,"
"potential," "contemplate," "believe," "anticipate," "estimate,"
"plan," "expect," "intend," "may," "project," "will," "would" and
the negative of these terms or similar expressions, although not
all forward-looking statements contain these identifying words.
Certain material factors, estimates, goals, projections, or
assumptions were used in drawing the conclusions contained in the
forward-looking statements throughout this communication. Many
factors could cause actual results, performance or achievement to
be materially different from any forward-looking statements, and
other risks and uncertainties not presently known to the Company or
that the Company deems immaterial could also cause actual results
or events to differ materially from those expressed in the
forward-looking statements contained herein. For a more detailed
discussion of these risks and other factors, see the most recently
filed annual information form of Tilray and the Annual Report on
Form 10-K (and other periodic reports filed with the SEC)
of Tilray made with applicable securities regulatory
authorities and available on SEDAR and EDGAR. The forward-looking
statements included in this communication are made as of the date
of this communication and the Company does not undertake any
obligation to publicly update such forward-looking statements to
reflect new information, subsequent events or otherwise unless
required by applicable securities laws.
For further information: Media:
Berrin Noorata, news@tilray.com
Investors: Raphael Gross, +1-203-682-8253,
Raphael.Gross@icrinc.com
For SweetWater media inquiries, please
contact:pr@sweetwaterbrew.com
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/1adf6fdb-9601-4f81-8741-a01764f9a7f5
https://www.globenewswire.com/NewsRoom/AttachmentNg/d376f542-4e25-4b3f-ad34-d412a1a16717
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