TheStreet Launches TheStreet.mobi
September 20 2010 - 9:30AM
Business Wire
TheStreet.com, Inc. (Nasdaq: TSCM (TheStreet.com)), a leading
digital financial media company, announced today that it has
launched a mobile-web version of its flagship website, optimized to
deliver increased speed and ease of navigation to its quality
content for investment-oriented users via their mobile devices.
TheStreet’s new mobile website is accessible at
www.thestreet.mobi.
Daniel Flax, Chief Information Officer of TheStreet, said, “In
today’s fast-paced world with so many different ways to consume
financial information, our readers need to stay connected to
TheStreet’s quality, action-oriented content while on the go,
whether it’s for our insightful editorial or to check a stock
quote. The new mobile service brings TheStreet content to the palm
of their hands with significantly enhanced speed and an intuitive
user interface that makes accessing our content much more efficient
on a broad spectrum of devices.”
Daryl Otte, CEO of TheStreet, added, “Importantly, while
TheStreet’s new mobile service represents a new sleek approach
which we will be adopting for our web services over time, we view
it as a separate distribution channel for our digital content, not
just another version of our websites. The mobile-web is a much more
personal and engaged experience and our service and the advertising
supporting it reflect that qualitative difference. To that end,
endemic and non-endemic advertisers such as Continental Airlines
(NYSE: CAL) are already embracing TheStreet’s new mobile service to
reach their target audiences. We are very pleased to see this early
interest in our approach and excited that Continental Airlines is a
premier sponsor for the launch.”
About TheStreet
TheStreet is a leading digital financial media company that
distributes its content through online and mobile channels. The
Company’s network includes the following properties: TheStreet,
RealMoney, Stockpickr, BankingMyWay, MainStreet and Rate-Watch. For
more information and to get stock quotes and business news, visit
TheStreet.com or through a mobile device at TheStreet.mobi.
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