SHOO Steven Madden Ltd

LONG ISLAND CITY, N.Y., Nov. 18 /PRNewswire-FirstCall/ -- Steve Madden (NASDAQ:SHOO), a leading designer and marketer of fashion footwear and accessories for women, men and children, today announced a new license agreement that gives Revman International Inc. the exclusive right to design, manufacture, market and distribute a collection of bedding and bath products under the Steve Madden brand. The bedding and bath collection will consist of sheets, comforters, decorative pillows, window treatments, throws, beach and bath towels, bath rugs and accessories, and other bedding and bath products. The collection will be found in specialty retail and better department stores beginning in spring 2009. "We are thrilled to partner with Revman to expand our Steve Madden branded offerings into products for the home," said Edward Rosenfeld, Chief Executive Officer. "Introducing bedding and bath merchandise marks a significant milestone for us as we continue to diversify into additional merchandise categories. We are pleased that this new bedding and bath line will expand the Company's offerings for our existing retail partners as well as enable us to extend into new specialty retailers. As a proven leader in translating fashion brands into home products, we are confident that Revman is the right partner for Steve Madden in this new category." "We are excited to be working with Steve Madden and look forward to translating his unique fashion sense into products for the home," said Richard Roman, President and CEO of Revman International. "The Steve Madden brand has a large and loyal following of fashion-forward, trend conscious consumers who will welcome the opportunity to bring this brand into their homes." About Steve Madden Steve Madden designs and markets fashion-forward footwear and accessories for women, men and children. The shoes and accessories are sold through company-owned retail stores, department stores, apparel and footwear specialty stores, and online at http://www.stevemadden.com/. The Company has several licensees for its brands, including for outerwear, cold weather accessories, eyewear, and hosiery and owns and operates 98 retail stores, including its online store. The Company is the licensee for footwear, handbags and belts for Fabulosity, for footwear for Elizabeth and James and l.e.i. and for handbags and belts for Betsey Johnson, Daisy Fuentes and Tracy Reese. About Revman International Inc. Celebrating its 20th anniversary this year, Revman International currently designs and produces bed and bath products for fashion designers Tommy Hilfiger, Michael Kors, Perry Ellis, and Tracy Reese, apparel brands Tommy Bahama and Columbia Sportswear, and iconic home brands such as Laura Ashley and Marimekko. This press release contains forward looking statements as that term is defined in the federal securities laws. The events described in forward looking statements contained in this press release may not occur. Generally these statements relate to business plans or strategies, projected or anticipated benefits or other consequences of the Company's plans or strategies, projected or anticipated benefits from acquisitions to be made by the Company, or projections involving anticipated revenues, earnings or other aspects of the Company's operating results. The words "may," "will," "expect," "believe," "anticipate," "project," "plan," "intend," "estimate," and "continue," and their opposites and similar expressions are intended to identify forward looking statements. The Company cautions you that these statements are not guarantees of future performance or events and are subject to a number of uncertainties, risks and other influences, many of which are beyond the Company's control, that may influence the accuracy of the statements and the projections upon which the statements are based. Factors which may affect the Company's results include, but are not limited to, the risks and uncertainties discussed in the Company's Annual Report on Form 10-K for the year ended December 31, 2007. Any one or more of these uncertainties, risks and other influences could materially affect the Company's results of operations and whether forward looking statements made by the Company ultimately prove to be accurate. The Company's actual results, performance and achievements could differ materially from those expressed or implied in these forward looking statements. The Company undertakes no obligation to publicly update or revise any forward looking statements, whether from new information, future events or otherwise. Contact: FD (212) 850-5600 Investors: Cara O'Brien/Leigh Parrish Media: Diane Zappas DATASOURCE: Steve Madden CONTACT: Investors: Cara O'Brien or Leigh Parrish, or Media: Diane Zappas, all of FD for Steve Madden, +1-212-850-5600 Web Site: http://www.stevemadden.com/

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