Starbucks produces first original series of content utilizing
multi-platform distribution channels, including Starbucks Mobile
App and Starbucks online and in-store digital network
Series shares real stories of humanity as told through
written, video and podcast form as a reminder that ordinary
citizens can create extraordinary impact by refusing to be
bystanders
In contrast to the divisiveness and cynicism currently fueling
our national discourse, Starbucks today debuted “Upstanders,” its
first original content series, which aims to inspire Americans to
engage in acts of compassion, citizenship and civility.
“Upstanders” features ten stories, each told in written, video and
podcast form, about ordinary people doing extraordinary things to
create positive change in their communities. The series is written
and produced by Howard Schultz, Starbucks chairman and ceo,
and Rajiv Chandrasekaran, Starbucks executive producer and a former
senior editor of The Washington Post.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160907005637/en/
"Upstanders" shares real stories of
humanity as told through written,video and podcast form as a
reminder that ordinary citizens can create extraordinary impact by
refusing to be bystanders (Graphic: Business Wire)
“We’ve asked ourselves what is the role and responsibility of a
public company and, as citizens, how we can catalyze hope in a time
when we need more optimism, empathy, compassion and leadership,”
said Schultz. “The upstanders featured in this series are inspiring
individuals whose actions are emblematic of the American spirit and
what is missing from so much of today’s national dialogue. We have
always been storytellers at heart, and more of these stories need
to be heard. We are using our scale to share them as broadly
as possible.”
“‘Upstanders’ is a unique set of stories told in a unique way,”
said Chandrasekaran. “When we turn on the news or scroll through
our social media feeds, we are inundated with stories of discord
and dysfunction. But there is more to America than that. In cities
and towns across the country, there are people who are
courageously, selflessly, collaboratively, and thoughtfully
creating positive change. We want to share their stories, which are
often ignored by traditional news organizations, with millions of
our fellow Americans through Starbucks unparalleled platform.”
Meet the Upstanders Stories:
The Mosque Across the Street: When an Islamic
center purchased a plot of land opposite a church in Memphis,
Tennessee, the local Muslim community expected hostility. Pastor
Steve Stone had something else in mind.
Breaking the Prison Pipeline: Susan
Burton, who spent years in prison, is determined to keep other
female ex-convicts from returning to prison by giving them a place
to live that’s free of drugs, alcohol and abusive relationships.
She has helped hundreds of them start new lives.
Homes for Everyone: Faced with a growing
homeless population, Utah changed the way it provides shelter to
those on the streets. Under Lloyd Pendleton’s leadership, the state
has reduced its chronic homeless population by 91 percent.
Scholarships for Every Student: In Baldwin,
Michigan, college wasn’t in the cards for most high-school
graduates — until residents did something remarkable: They banded
together and raised enough money to provide every student with a
scholarship.
The Kids Who Killed an
Incinerator: Seventeen-year-old Destiny Watford’s decision to
stand up for her community and oppose the construction of an
incinerator led to an improbable series of events that would stun
her neighbors and everyone connected with the project.
The Hunger Hack: In the United States, 40
percent of the food supply is wasted. College student Maria Rose
Belding created a web-based solution that saves tens of thousands
of pounds of food each year.
The Empathetic Police Academy: Susan Rahr is
transforming the way police officers are trained in Washington
State. Instead of preparing them to wage a war on crime, she wants
them to become guardians of the community.
Employing the Full Spectrum: John D’Eri set
out to find a job for his autistic son, Andrew. His journey led him
to open a car wash where 85 percent of the employees are on the
autism spectrum — and business is booming.
A Warrior’s Workout: Former pro football
player David Vobora gave up a lucrative career in private training
to work with wounded warriors. His workouts have brought them new
strength and inspiration.
Building Homes. Building Lives: After
spending his teenage years in and out of jail, Robert Clark turned
his life around. Now he’s committed himself to helping the at-risk
youth of Newark do the same, by leading them in building homes for
poor families.
Through the month of September, Starbucks will continue to
celebrate these upstanders through local Town Hall events in
Memphis, TN, Dallas, TX, Deerfield, FL and Washington D.C. Hosted
by Chandrasekaran, these events will welcome local citizens and
civic-minded organizations to learn about and share how we can all
do more to create positive change.
“Upstanders,” a Starbucks original series, is available now in
written and video form on Starbucks.com/Upstanders, powered by
Fotition – a newly launched social change platform. Audio versions
of each story that will launch weekly through downloadable podcasts
will also be accessible through the site beginning today.
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to
ethically sourcing and roasting
high-quality arabica coffee. Today, with stores around
the globe, the company is the premier roaster and retailer of
specialty coffee in the world. Through our unwavering commitment to
excellence and our guiding principles, we bring the unique
Starbucks Experience to life for every customer through every cup.
To share in the experience, please visit us in our stores or online
at www.starbucks.com.
Downloadable photos, videos and full stories for media use
available at news.starbucks.com
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version on businesswire.com: http://www.businesswire.com/news/home/20160907005637/en/
Starbucks Media Relations206-318-7100press@starbucks.com
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