Three Spots Take Top 10 Honors from Ad Age,
Adweek USA Today Ad Meter
NEW
YORK and LAS VEGAS,
Feb. 12,
2024 /PRNewswire/ -- Stagwell (NASDAQ: STGW),
the challenger network built to transform marketing, is proud to
represent six national in-game advertisements in this year's Super
Bowl LVIII, for clients including Bud Light, Budweiser, E*Trade,
National Football League (NFL), Paramount+ and United Airlines.
Additionally, several Stagwell agencies led Big Game activations on
the ground for brands including Don
Julio, Grand Marnier, and Lovesac.
"Once again, our agencies have delivered and supported Big Game
spots with Big C creative thinking," said Stagwell Chairman and CEO
Mark Penn. "The power and cultural
impact of sports was on full-on display during Super Bowl 58 – from
streaming services to social media to local and national TV to
on-the-ground stunts and experiences. I look forward to Stagwell
continuing to drive special moments like these as we prepare to
host Sport Beach, our flagship activation at Cannes Lions 2024,
this June."
The Big Plays
- Bud Light "Easy Night Out"
– Anomaly continues its tradition of
leading Bud Light's Super Bowl spot this year. The beer
brand doubled down on its lighthearted humor and introduced a new
character into the Bud Light universe, The Bud Light Genie, who
makes a night out with friends easy to enjoy, with help from
familiar faces including NFL Hall of Famer Peyton Manning, singer and rapper Post Malone,
and UFC CEO Dana White.
- E*Trade "Get in the Game" – The
iconic E*Trade Baby is back
in 72andSunny's latest campaign in which the
babies go head-to-head with their parents in a hilariously
competitive pickleball match up. The spot took the #9 spot in
Adweek's Best Super Bowl Ads of 2024 list.
- NFL "Born to Play"
– 72andSunny's latest campaign with
the NFL pays tribute to the league's growing global
initiatives and focus on developing local talent. The upbeat ad
features three top NFL stars, Saquon Barkley (New York Giants),
Justin Jefferson (Minnesota Vikings)
and Cameron Jordan (New Orleans
Saints), busting a move through downtown Accra, the capital city of Ghana. It was crowned #5 by viewers in the
USA Today Ad Meter and in Ad Age's
2024 Ad Review. 72andSunny also ran two other spots for the NFL:
"Tackle Bullying" and "Mental Game."
- Paramount+ "Nobody Watches Like U.S." –
72andSunny calls attention to the European version of
football in this comedic campaign in partnership with
Paramount+ and CBS Sports. The spot welcomes the UEFA
Champions League season, which kicks off just two days after Super
Bowl LVIII. The ad salutes American viewers and their dedication to
tuning into their favorite UEFA teams, no matter the time or
day.
More Primetime Moves
- Ally Financial "Saving for that Ad"
– With Anomaly's help, Ally aired a
30-second spot on Paramount+ during the Big Game. In line with
their brand messaging around saving and being smart with your
money, the ad spotlighted how consumers can use Ally to help save
for things you might see appear in the Super Bowl.
- Frank's Red Hot "Frank's It With Jason Kelce" –
Colle McVoy worked
with Frank's RedHot to partner with a Jason Kelce for brand-to-brand conversations
during the Super Bowl via social.
- MedStar Health "His Ankle"
– Doner developed new work for MedStar
Health, an $8 billion health
system operating in Washington
D.C., Maryland, and
Virginia. The first video in the
campaign aired locally during the Big Game, which builds upon the
MedStar Health brand promise, "It's how we treat people," and
employs a cumulative tale storytelling technique to reveal the
positive impact MedStar Health's care has on people.
- Paramount+ "Super Goat" – 72andSunny developed a
light-hearted pre-Super Bowl promotional ad for Paramount+, which
is making it easy for fans in the U.S. to tune into their favorite
Champions League team games this year.
- United Airlines "Believing Changes Everything"
– Not one, not two, not three, but six regional big game spots
from 72andSunny, United's AOR, highlighted
United's decision to eliminate change fees on flights. Kyle Chandler, widely recognized as football
coach Eric Taylor in "Friday Night
Lights," stars in the campaign, reciting messages made personal for
football fans of various NFL teams. The spots ran in five local TV
spots as well as one for the general market, in addition to social
media.
Off the Field Positioning
- Budweiser x Allison – Allison supported the launch
of Budweiser's fourth Super Bowl commercial,
"Old School Delivery," which marks the iconic
Clydesdales' exciting return to the Big Game.
- Diageo x HUNTER – In a first-of-its-kind projection
stunt executed by HUNTER, Diageo brand Tequila Don Julio lit the
way into Super Bowl weekend in a big way. The brand turned the
landmark STRAT hotel into a 1,149-foot-tall bottle of Tequila Don Julio 1942.
- Danone x HUNTER – Danone brand STōK Cold Brew
Coffee is all about bold moves, and this past Sunday, the brand
unveiled its first-ever Big Game ad shamelessly challenging
traditional American football culture. The new spot reveals that
Stok is the cold brew coffee that fuels Ryan Reynolds and Rob
McElhenney's Wrexham AFC mascot, Wrex the Dragon, portrayed
by Sir Anthony Hopkins. The HUNTER
team is amplifying the creative in press.
- Grand Marnier x Team Epiphany – Team
Epiphany partnered with Grand Marnier to produce Magic
Johnson's Mount Rushmore Super Bowl Party at the brand–new
Fontainebleau Hotel in Las Vegas.
A–list guests enjoyed multiple photo moments, signature Grand
Marnier cocktails and music by Just Dimy.
- Lovesac x KWT Global – KWT Global and Lovesac
teamed up with Creative Artists Agency for the second
year in a row to offer their esteemed roster of athletes a moment
of relaxation during Super Bowl weekend. Within a private Palazzo
suite, CAA athletes were able to take advantage of 'Hydration
Stations' equipped with Hyperice recovery devices and IV's — all
from the comfort of a Lovesac SuperSac and Footsac
blanket.
More details on how Stagwell showed up at Super Bowl 58
here.
About Stagwell
Stagwell
(NASDAQ: STGW) is the challenger
network built to transform marketing. We deliver scaled creative
performance for the world's most ambitious brands, connecting
culture–moving creativity with leading–edge technology to harmonize
the art and science of marketing. Led by entrepreneurs, our 13,000+
specialists in 34+ countries are unified under a single purpose: to
drive effectiveness and improve business results for their clients.
Join us at www.stagwellglobal.com.
Media Contact
Sarah Arvizo
pr@stagwellglobal.com
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SOURCE Stagwell Inc.