via NewMediaWire –
Society Pass Incorporated
(Nasdaq: SOPA) (“SoPa”), Southeast Asia (SEA)’s
next generation, data-driven, loyalty, fintech and e-commerce
ecosystem, today announces the official launch of its digital
advertising platform, Thoughtful Media Group Inc (TMG), in the
Philippines market. With the theme of “The Power of Influence”, TMG
will introduce its new Manila-based executive team and its
disruptive influencer advertising business model at a media
presentation at 4 pm on Thursday, 17 August 2023 at Mansion Sports
Bar & Lounge, OPL Building, 100 Don Carlos Palanca, Legazpi
Village, Makati, 1229 Metro Manila, Philippines.
Established in 2010 and acquired by SoPa in 2022, TMG’s growth
trajectory has been impressive. In just 12 months, TMG has grown
from operating exclusively in its headquarters of Bangkok,
Thailand, to expanding to Vietnam in 4Q 2022, to Indonesia in 1Q
2023 and now to Philippines in 3Q 2023. In addition, TMG’s employee
count has increased from just 15 professionals in July 2022 to over
75 staff today. With an influencer network of more than 10,000
talented creators, an integrated roster of digital advertising
products and services including influencer marketing and brand
campaigns, social commerce, and sports marketing, and 13 years of
experience serving more than 100 brands, TMG's market entry into
the Philippines market offers a significant value proposition
to advertisers, merchants, and influencers in SEA's fourth largest
economy. Well positioned to benefit from Philippine' forecast
soaring digital advertising revenues over the next decade as
increasingly more consumers make direct purchases on social media
platforms, TMG collaborates with social media platforms,
advertisers and influencers to develop the entire creator economy
in Philippines.
Mr. Dennis Nguyen, SoPa Founder/Chairman/CEO and TMG Chairman,
states, “We are very pleased to bring the Philippines market into
the TMG ecosystem. TMG’s disruptive advertising platform, combining
over 10,000 talented creators, market-leading design/branding
capabilities, influencer advertising-focused social commerce
services, will generate massive storytelling capabilities and
revenue generation opportunities for local, regional and
international advertisers seeking to market in Philippines. By
leveraging our local knowledge of market trends from other offices
in Thailand, Vietnam, and Indonesia, TMG provides international
quality advertising products and services for our brand partners as
well as a significant revenue generating opportunities for
Philippines creators.”
Mr Nguyen continues, “I am very excited to hire Billy Soo to
head our TMG Philippines operations. Billy brings a wealth of
experience in gaming and advertising from his time at Gushcloud
International, Nixgen Entertainment and Powerplay Inc. I look
forward to seeing Billy and his team create the most unique and
powerful advertising platform here in Philippines.”
Although currently at a nascent stage, the Philippines creator
economy is experiencing a dynamic surge, driven by a tech-savvy
population and widespread internet access. According to
Datareportal, Philippines's internet penetration rate stood at 73.1
percent of the total population at the start of 2023 with the
number of internet users increasing by 10 million between 2022 and
2023. Furthermore, Filipinos spend a combined 3 hours and 43
minutes a day on social media. INSG forecasts the value of SEA's
influencer marketing industry to reach US$2.59 billion in 2024, up
from US$638 million in 2019 alone.
Responsible for driving sales and onboarding Philippines clients
onto TMG’s regional digital advertising platform, Mr. Billy Soo,
Country Head of Thoughtful Media Group Philippines, comments,
“Bonding through the power of influence, we want to create a
genuine connection for brands and content creators, tapping onto
TMG's broad advertising network and extensive ecosystem to open new
doors towards more business opportunities, capitalising on
digital-first and fully integrated advertising networks. Mr. Nguyen
hired me to turbocharge TMG’s expansion here in the land of the
Kabayan. In just five weeks’ time, we have already built a staff of
10+ Manila-based advertising professionals. TMG Philippines will
offer premium branded campaigns, MCN, sports marketing and e-sports
verticals and we look forward to serving the creator and advertiser
communities.”
About Thoughtful Media Group Inc.
Founded in 2010, Thoughtful Media Group is the leading digital
advertising platform in SEA. Through our network of more than
10,000 talented creators across multiple industries in Thailand,
Vietnam, Indonesia and Philippines, we help brands maximise
marketing budgets and achieve business objectives through some of
the most innovative marketing campaigns in the region.
In July 2022, Society Pass (Nasdaq: SOPA), the next generation
acquisition-focused fintech and e-commerce ecosystem in SEA,
acquired Thoughtful Media Group Inc. Since then, TMG has fully
evolved into a digital-first and fully integrated advertising
powerhouse, servicing creators and advertisers in SEA.
For more information on TMG, please visit:
Website at www.thoughtfulmedia.com orLinkedIn at
https://www.linkedin.com/company/thoughtful-media-group-inc
orInstagram at https://www.instagram.com/thoughtfulmedia/
orFacebook at https://www.facebook.com/thoughtfulmediaasia
orTwitter at https://twitter.com/ThoughtfulMedia.
About Society Pass Inc.
Founded in 2018 as a data-driven loyalty, fintech and e-commerce
ecosystem in the fast-growing markets of Vietnam, Indonesia,
Philippines, Singapore and Thailand, which account for more than
80% of the SEA population, and with offices located in Angeles,
Bangkok, Ho Chi Minh City, Jakarta, Manila, and Singapore,
Society Pass Incorporated (Nasdaq:
SOPA) is an acquisition-focused holding company operating
6 interconnected verticals (loyalty, digital media, travel,
telecoms, lifestyle, and F&B), which seamlessly connects
millions of registered consumers and hundreds of thousands of
registered merchants/brands across multiple product and service
categories throughout SEA.
Society Pass completed an initial public offering and began
trading on the Nasdaq under the ticker SOPA in November 2021.
SoPa acquires fast growing e-commerce companies and expands its
user base across a robust product and service ecosystem. SoPa
integrates these complementary businesses through its signature
Society Pass fintech platform and circulation of its universal
loyalty points or Society Points, which has entered beta testing
and is expected to launch broadly at the beginning of 2023. Society
Pass loyalty program members earn and redeem Society Points and
receive personalised promotions based on SoPa’s data capabilities
and understanding of consumer shopping behaviour. SoPa has amassed
more than 3.3 million registered consumers and over 650,000
registered merchants and brands. It has invested 2+ years building
proprietary IT architecture to effectively scale and support its
consumers, merchants, and acquisitions.
Society Pass leverages technology to tailor a more personalised
experience for customers in the purchase journey and to transform
the entire retail value chain in SEA. SoPa operates Thoughtful
Media Group, a Thailand-based, a social commerce-focused, premium
digital video multi-platform network; NusaTrip, a leading
Indonesia-based Online Travel Agency; VLeisure, Vietnam’s leading
provider of hotel management and payment solutions; Gorilla Global,
a Singapore-based, mobile network operator; Leflair.com,
Vietnam’s leading lifestyle e-commerce platform; Pushkart.ph, a
popular grocery delivery company in Philippines; and NextGen
Retail, a Indonesia-based e-commerce platform.
For more information on Society Pass, please visit:
Website at https://www.thesocietypass.com orLinkedIn at
https://www.linkedin.com/company/societypass orFacebook at
https://www.facebook.com/thesocietypass orTwitter at
https://twitter.com/society_pass orInstagram at
https://www.instagram.com/societypass/.
Media Contact:Rokas SidlauskasChief Marketing
Officerrokas@thesocietypass.com
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