BALTIMORE, Aug. 19, 2019 /PRNewswire/ -- Sinclair
Broadcast Group, Inc. (Nasdaq: SBGI) is pleased to announce that
Cathy Jamison has been named Vice
President of Sales Marketing of Sinclair's television group.
Ms. Jamison will report to Chief Revenue Officer, Rob Weisbord, and will be leading the
comprehensive marketing strategy and cross-platform brand building
for our sales teams to further drive Sinclair's market-leading
position. She will help drive revenue by working closely with Chief
Marketing Officers throughout key industries to advertise and
market their products utilizing our broadcast and digital
brands.
Cathy Jamison is a seasoned
marketing and media veteran who has entertainment, brand, and
agency experience. Her most recent role, which she began in 2017,
was Chief Marketing Officer of a liquor brand start-up where she
spearheaded the brand development, growth strategy, package design
and public relations. Prior to that, Ms. Jamison was VP of
Marketing for Relevent Sports where she worked on the brand
development and marketing plans for the International Champions Cup
and El Clasico Miami. From 2013 to 2016 she also ran a
marketing and branding consultancy for hotels, consumer products,
and professional services companies. Ms. Jamison was at FOX from
2007 to 2013 holding various titles and working with FOX Sports
Florida and FOX Sports Sun. In this role, she oversaw creative
direction and developed fully integrated marketing, advertising,
and on-air promotional plans for both networks. In addition, she
worked closely with professional teams and advertisers, and
spearheaded several award-winning initiatives. Ms. Jamison was also
a Director of Distribution Marketing for FOX Networks during this
period. Ms. Jamison holds her Bachelor of Arts Degree from
Florida Atlantic University.
"We are thrilled to welcome Cathy to Sinclair and look forward
to incorporating her leadership, creativity, and sales brand
awareness strategies," Mr. Weisbord said. "Cathy brings a depth of
knowledge, experience, an award-winning background and unique
understanding of our business through her many years of pioneering
high-level marketing initiatives across the country. Her skillset
and expertise will elevate our sales brands with advertising
agencies and Chief Marketing Officers."
"I am genuinely honored and truly excited to become a part of
Sinclair and work with best-in-class leaders to shape the future of
media and entertainment sales across Sinclair's expansive portfolio
of assets," Ms. Jamison said. "I look forward to working with all
our sales, management and creative minds at this pivotal time for
Sinclair."
About Sinclair Broadcast Group, Inc.
Sinclair is one of the largest and most diversified television
broadcasting companies in the country. The Company owns, operates
and/or provides services to 191 television stations in 89 markets.
Sinclair is a leading local news provider in the country dedicated
to impactful journalism with a local focus. The Company has
multiple national networks, live local sports production, as well
as stations affiliated with all the major networks. Sinclair's
content is delivered via multiple-platforms, including
over-the-air, multi-channel video program distributors, and digital
platforms. The Company regularly uses its website as a key source
of Company information which can be accessed at www.sbgi.net.
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SOURCE Sinclair Broadcast Group, Inc.