AUSTIN, Texas, Nov. 27, 2016 /PRNewswire/ -- Work
productivity is once again expected to drop on Cyber Monday as
employees take advantage of the best deals of the day. According to
a recent survey by Kelton Global and leading savings destination
RetailMeNot, we estimate as many as 94% of employed consumers plan
to spend some time on their computers browsing and buying during
the Cyber Monday workday, which is similar to last year's
findings.
"Employees are willing to go to great lengths to find the best
deals on everything from their holiday list," says Sara Skirboll, the shopping and trends expert
for RetailMeNot. "According to our survey, we know that many
shoppers plan to spend as many as four hours looking for Cyber
Monday deals."
No Work, All Play
Shoppers see a lot of value in Cyber Monday, with almost one in
five consumers dubbing it the best day for savings of the year. Not
even those with jobs will let it stop them from saving wisely! To
find time for shopping, employed consumers are getting creative
with their Cyber Monday browsing. Of those surveyed, nearly half
(47%) will shorten their workday and leave early; 26% will take a
long lunch; and 13% will go into work late.
Those with more strict schedules will sneak in shopping whenever
they can. Over 1 in 5 (22%) will adjust their schedules by moving
meetings or calls to ensure plenty of time to make their holiday
purchases. It's no surprise that an estimated 21% would be willing
to get caught shopping online if it meant securing the best
deals.
To Buy or Not to Buy?
Wondering what to purchase and what to skip? Black Friday and
Cyber Monday each have their own unique savings that make them
shop-worthy. According to RetailMeNot data, the top five
categories, by average percentage off, for Cyber Monday
include:
- Computers/electronics (48% off)
- Designer clothing (43% off)
- Teen clothing (39% off)
- Books and news (33% off)
- Home and garden (31% off)
While these are typical of Cyber Monday, keep an eye out for
deals in unexpected categories as well. Last year, RetailMeNot also
saw higher discounts on things like travel, health and beauty,
accessories and shoes.
Mobile Redemption
Mobile devices are playing a larger role in helping consumers
shop smarter this year. Forty percent plan to compare prices, while
more than a quarter (26%) will read product reviews on their
smartphones before making purchases. The savvy savings continue as
more than 2 in 5 (42%) will use their mobile devices to search for
discounts before completing their purchases.
But mobile devices will be integral to the holiday season in
other ways as well. Of those surveyed, 26% plan to send holiday
greetings to friends and family via their smartphones, and 15% will
use them to track or check in for an upcoming flight during the
holidays.
For more information or to schedule an interview with
Sara Skirboll, contact Katie Hammill.
Survey Methodology
The RetailMeNot August 2016 survey was conducted
between September 28 and October 1,
2016, among 1,003 nationally representative Americans ages
18 and over, using an email invitation and an online survey. Quotas
are set to ensure reliable and accurate representation of the
entire U.S. population ages 18 and over. Results of any sample are
subject to sampling variation and are estimated. The magnitude of
the variation is measurable and is affected by the number of
interviews and the level of the percentages expressing the results.
In this particular study, the chances are 95 in 100 that a survey
result does not vary, plus or minus, by more than 3.1 percentage
points from the result that would be obtained if interviews had
been conducted with all persons in the universe represented by the
sample. The margin of error for any subgroups will be slightly
higher.
About RetailMeNot, Inc.
RetailMeNot (http://www.retailmenot.com/corp/) is a leading
digital savings destination connecting consumers with retailers,
restaurants and brands, both online and in-store. The company
enables consumers across the globe to find hundreds of thousands of
digital offers to save money while they shop or dine out. During
the 12 months ended September 30, 2016, RetailMeNot, Inc.
experienced over 675 million visits to its websites. It also
averaged 19.2 million mobile unique visitors per month during the
three months ended September 30, 2016. RetailMeNot, Inc.
estimates that approximately $4.8 billion in retailer
sales were attributable to consumer transactions from paid digital
offers in its marketplace in 2015, more than $600
million of which were attributable to its in-store solution.
The RetailMeNot, Inc. portfolio of websites and mobile applications
includes RetailMeNot.com in the United States;
RetailMeNot.ca in Canada; VoucherCodes.co.uk in
the United Kingdom; retailmenot.de in Germany;
Actiepagina.nl in the Netherlands; ma-reduc.com and
Poulpeo.com in France; RetailMeNot.es in Spain,
RetailMeNot.it in Italy, RetailMeNot.pl in Poland and
GiftCardZen.com and Deals2Buy.com in North America.
RetailMeNot, Inc. is listed on the NASDAQ stock exchange under the
ticker symbol "SALE."
Media contact:
Katie Hammill
RetailMeNot, Inc.
+1 412 600 4869 mobile
khammill@rmn.com
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SOURCE RetailMeNot