Reborn Coffee Partners with Online Retailer Hour Loop to Launch Coffee Products on Amazon Marketplace
October 10 2023 - 8:31AM
Reborn Coffee, Inc. (NASDAQ: REBN) (“Reborn”, or the “Company”), a
California-based retailer of specialty coffee, today announced a
strategic partnership with Hour Loop, Inc., a leading online
retailer engaged in e-commerce, to offer the Company’s high-quality
coffee products on Amazon through the Amazon Marketplace program.
Hour Loop is a leading online retailer engaged
in e-commerce operating in the U.S. market, operating as a
third-party seller on multiple leading e-commerce platforms and is
one of the top 5 Amazon resellers. Hour Loop buys products and
resells them on Amazon where hundreds of millions of customers shop
each month.
Under the partnership agreement, Hour Loop will
purchase, carry and handle Reborn coffee products as well as manage
listings, logistics, marketing, inventory management, price
monitoring and platform integration on Amazon Marketplace. Amazon
Marketplace is an e-commerce platform owned and operated by Amazon
that enables third-party sellers to sell products directly to
consumers on a fixed-price online marketplace alongside Amazon's
regular offerings. Initial Reborn products will include whole
beans, pour over coffee, cold brew, cold brew ice cream etc.
“This collaboration with Hour Loop will rapidly
enable coffee enthusiasts across the US to conveniently purchase
Reborn Coffee’s exceptional products on Amazon via a trusted
provider,” said Jay Kim, Chief Executive Officer of Reborn. “Hour
Loop has a strong reputation and expansive reach on Amazon, with
over 22,000 100% positive ratings. Utilizing Hour Loop’s platform
enables us to utilize its world-class proprietary algorithms to
help us scale and bring more brand awareness to our products on
Amazon’s competitive marketplace, as well as manage selling and
distribution to ensure a seamless purchase experience and delivery
of our coffee products.
“Partnering with Hour Loop enables us to quickly
extend our reach beyond our retail locations and build ecommerce
revenue without additional investment on the world’s largest online
platform. In addition, we continue to focus on expanding B2B
marketing to wholesale clubs and other major outlets and growing
our website sales with additional ecommerce marketing. We look
forward to working with the Hour Loop team to position our
exceptional coffee products on Amazon,” concluded Kim.
About Hour Loop, Inc.
Hour Loop is an online retailer engaged in
e-commerce retailing in the U.S. market. It has operated as a
third-party seller on www.amazon.com and has sold merchandise on
its website at www.hourloop.com since 2013. Hour Loop further
expanded its operations to other marketplaces such as Walmart,
eBay, and Etsy. To date, Hour Loop has generated practically all
its revenue as a third-party seller on www.amazon.com and only a
negligible amount of revenue from its own website and other
marketplaces. Hour Loop manages more than 100,000 stock-keeping
units (“SKUs”). Product categories include home/garden décor, toys,
kitchenware, apparel, and electronics. Hour Loop’s primary strategy
is to bring most of its vendors’ product selections to the
customers. It has advanced software that assists Hour Loop in
identifying product gaps so it can keep such products in stock
year-round including the entirety of the last quarter (holiday
season) of the calendar year. In upcoming years, Hour Loop plans to
expand its business rapidly by increasing the number of business
managers, vendors, and SKUs. For more information visit
www.hourloop.com.
About Reborn Coffee
Reborn Coffee, Inc. (NASDAQ: REBN) is focused on
serving high quality, specialty-roasted coffee at retail locations,
kiosks, and cafes. Reborn is an innovative company that strives for
constant improvement in the coffee experience through exploration
of new technology and premier service, guided by traditional
brewing techniques. Reborn believes they differentiate themselves
from other coffee roasters through innovative techniques, including
sourcing, washing, roasting, and brewing their coffee beans with a
balance of precision and craft. For more information, please visit
www.reborncoffee.com.
Forward-Looking Statements
All statements in this release that are not
based on historical fact are “forward-looking statements.” While
management has based any forward-looking statements included in
this release on its current expectations, the information on which
such expectations were based may change. Forward-looking statements
involve inherent risks and uncertainties which could cause actual
results to differ materially from those in the forward-looking
statements, as a result of various factors including those risks
and uncertainties described in the Risk Factors and Management’s
Discussion and Analysis of Financial Condition and Results of
Operations sections of our recent filings with the Securities and
Exchange Commission (“SEC”) including our Form 10-Q for the first
quarter of 2023, which can be found on the SEC’s website at
www.sec.gov. Such risks, uncertainties, and other factors include,
but are not limited to, the Company’s ability to continue as a
going concern as indicated in an explanatory paragraph in the
Company’s independent registered public accounting firm’s audit
report as a result of recurring net losses, among other things, the
Company’s ability to successfully open the additional locations
described herein as planned or at all, the Company’s ability to
expand its business both within and outside of California
(including as it relates to increasing sales and growing Average
Unit Volumes at our existing stores), the degree of customer
loyalty to our stores and products, the impact of COVID-19 on
consumer traffic and costs, the fluctuation of economic conditions,
competition and inflation. We urge you to consider those risks and
uncertainties in evaluating our forward-looking statements. We
caution readers not to place undue reliance upon any such
forward-looking statements, which speak only as of the date made.
The Company undertakes no obligation to update these statements for
revisions or changes after the date of this release, except as
required by law.
Contacts
Investor Relations Contact:Chris TysonExecutive
Vice PresidentMZ North AmericaREBN@mzgroup.us 949-491-8235
Company Contact:Reborn Coffee,
Inc.ir@reborncoffee.com
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