Reborn Coffee Launches Pet Focused Initiative with Events and Retail Location to Appeal to Growing Demographic
July 27 2023 - 8:31AM
Reborn Coffee, Inc. (NASDAQ: REBN) (“Reborn”, or the “Company”), a
California-based retailer of specialty coffee, today announced a
unique initiative to appeal to pet owners including a series of
pet-focused events at selected Reborn locations and the launch of a
flagship “Reborn Cafe N Pet Social” at the soon to be expanded
Pasadena Playhouse location in the dog-friendly city of Pasadena,
California.
Pet ownership has increased over 78% since the
pandemic according to Forbes Advisor, with approximately 76.8
million dogs now living in households the United States. With many
owners considering their pets as part of the family, the pet
industry is now a $76.8 billion market in the U.S.
Reborn is joining forces with various respected
pet organizations, including pet rescue and adoption groups such as
the Pasadena Humane Organization, to create a series of events at
selected Reborn Coffee locations. The lineup of events will provide
unique opportunities for pet owners to connect, socialize, and
participate in memorable activities with their companions. The
events will foster a sense of community among pet owners and serve
as a channel for promoting responsible pet ownership and adoption
in Reborn's local communities.
In addition, Reborn plans to launch a specialty
"Reborn Cafe N Pet Social” in pet-friendly Pasadena, California.
Pasadena has a high percentage of dog ownership and many
restaurants and businesses that allow dogs. Anticipated to open in
late 2023, the Pasadena location will feature an:
- Indoor seating for both pet owners and their furry friends,
providing a cozy and welcoming environment for everyone to
enjoy.
- A curated special pet supplies section, catering to the needs
of your beloved pets and ensuring a delightful shopping
experience.
- Various pet-related events add a touch of fun and excitement to
your visits at our Pet Cafe.
- An outdoor patio, where you and your pets can bask in the
beautiful weather while savoring our offerings.
- Snacks and water bowls are provided for pets and their owners
to relax and socialize, making sure everyone feels at home
- Additionally, we are excited to announce that all Reborn
locations will now allow pets in outdoor and patio spaces, making
your coffee outings more enjoyable and inclusive.
“With many of our customers looking to enjoy our
retail locations with their dogs, we recognized the growing need
for dog-friendly venues where coffee enthusiasts and dog owners can
come together,” said Jay Kim, Chief Executive Officer of Reborn.
“To reinforce our appreciation of our dog-loving community, we are
excited to sponsor a series of events that will endorse responsible
dog ownership, highlight rescue groups and adoption, and support
our communities. With our commitment to creating innovative,
inclusive, and vibrant cafe spaces, we are also looking forward to
the opening of our first dog-dedicated Reborn Cafe N Pet Social to
meet the increasing demand of dog owners seeking welcoming venues.
We believe a focus on dog owners and coffee enthusiasts will drive
positive revenue, further elevating our position as a pioneering
and customer-centric coffee brand.”
About Reborn Coffee
Reborn Coffee, Inc. (NASDAQ: REBN) is focused on
serving high quality, specialty-roasted coffee at retail locations,
kiosks, and cafes. Reborn is an innovative company that strives for
constant improvement in the coffee experience through exploration
of new technology and premier service, guided by traditional
brewing techniques. Reborn believes they differentiate themselves
from other coffee roasters through innovative techniques, including
sourcing, washing, roasting, and brewing their coffee beans with a
balance of precision and craft. For more information, please visit
www.reborncoffee.com.
Forward-Looking Statements
All statements in this release that are not
based on historical fact are “forward-looking statements.” While
management has based any forward-looking statements included in
this release on its current expectations, the information on which
such expectations were based may change. Forward-looking statements
involve inherent risks and uncertainties which could cause actual
results to differ materially from those in the forward-looking
statements, as a result of various factors including those risks
and uncertainties described in the Risk Factors and Management’s
Discussion and Analysis of Financial Condition and Results of
Operations sections of our recent filings with the Securities and
Exchange Commission (“SEC”) including our Form 10-Q for the first
quarter of 2023, which can be found on the SEC’s website at
www.sec.gov. Such risks, uncertainties, and other factors include,
but are not limited to, the Company’s ability to continue as a
going concern as indicated in an explanatory paragraph in the
Company’s independent registered public accounting firm’s audit
report as a result of recurring net losses, among other things, the
Company’s ability to successfully open the additional locations
described herein as planned or at all, the Company’s ability to
expand its business both within and outside of California
(including as it relates to increasing sales and growing Average
Unit Volumes at our existing stores), the degree of customer
loyalty to our stores and products, the impact of COVID-19 on
consumer traffic and costs, the fluctuation of economic conditions,
competition and inflation. We urge you to consider those risks and
uncertainties in evaluating our forward-looking statements. We
caution readers not to place undue reliance upon any such
forward-looking statements, which speak only as of the date made.
The Company undertakes no obligation to update these statements for
revisions or changes after the date of this release, except as
required by law.
Contacts
Investor Relations Contact:Chris TysonExecutive
Vice PresidentMZ North AmericaREBN@mzgroup.us 949-491-8235
Company Contact:Reborn Coffee,
Inc.ir@reborncoffee.com
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