Brooks Macdonald Engages Investors with Timely Market Insights Using Qumu Video Solution
February 21 2017 - 3:00AM
Business Wire
Investment management firm builds an audience and brand loyalty
with quick-to-market commentary
Qumu (NASDAQ: QUMU), a leader in enterprise video, today
announced that investment management firm Brooks Macdonald is
increasing investor engagement and building brand loyalty using the
Qumu Cloud video solution. Every Monday the firm delivers expert
market insights to customers in the form of its Weekly Market
Commentary video. Thanks to streamlined video workflow and
management tools, the Brooks Macdonald marketing team can record,
edit, and add graphics and supplemental video to create a highly
professional market commentary, all in a matter of minutes.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170221005370/en/
Investment management firm Brooks
Macdonald creates and delivers its Weekly Market Commentary - in
minutes - using the Qumu Cloud video solution. (Photo: Business
Wire)
“In times of elevated market uncertainties, investors take
comfort in hearing from a trusted source,” said Ghislaine Perry,
Group Head of Marketing. “These regular videos put our experts in
front of customers in a very human way that they’ve come to expect.
The commentaries not only provide concise, interesting insights,
they also enable viewers to familiarise themselves with us by
consistently seeing our intelligence in action.”
Brooks Macdonald also gets to know their customers better. The
Qumu video solution provides information about viewership and
engagement, allowing Brooks Macdonald to continually learn what
interests their subscribers and how they want to interact with the
firm.
“We’re proud to count Brooks Macdonald among our ever-growing
roster of financial services clients,” said Vern Hanzlik, Qumu
president and CEO. “In time-sensitive markets like financial
services, Qumu helps firms be immediately, authentically in contact
with customers. And timely interaction drives more business.”
View the latest Weekly Market Commentary on the Web at:
http://www.brooksmacdonald.com/insights
About Qumu Corporation
Qumu (NASDAQ: QUMU)’s enterprise-wide video platform helps
businesses create, manage, secure, deliver and measure the success
of their videos. Qumu's innovative solutions release the power in
video to engage and empower employees, partners and clients. The
world’s largest companies realize the greatest possible value from
video they create and publish using Qumu. Whatever the audience
size, viewer device or network configuration, Qumu solutions are
how business does video. www.qumu.com
About Brooks Macdonald
Brooks Macdonald Group plc, through its various subsidiaries,
provides leading investment management services in the UK and
internationally. The Group, which was founded in 1991 and began
trading on AIM in 2005, had discretionary funds under management
(FUM) of £9.33bn as at 31 December 2016.
Through its core divisions, Brooks Macdonald offers a range of
investment management services to private high net worth
individuals, pension funds, institutions, charities and trusts. The
Group also provides financial planning as well as offshore fund
management and administration services and acts as fund manager to
regulated OEICs, providing specialist funds in the property and
structured return sectors and managing property assets on behalf of
these funds and other clients.
The Group has twelve offices across the UK and the Channel
Islands including London, Edinburgh, Guernsey, Hale, Hampshire,
Jersey, Leamington Spa, Manchester, Taunton, Tunbridge Wells and
York.
www.BrooksMacdonald.com
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170221005370/en/
Qumu CorporationBob Brin, 612-638-9090Marketing
Communicationsbob.brin@qumu.com
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