Pervasive Software Enables Eloqua Corporation to Integrate Its Demand Generation Platform With Hosted and Traditional CRM Syste
May 10 2006 - 9:00AM
PR Newswire (US)
Rapid CRM Integration, With High Repeatability, Provides Enhanced
Marketing Accountability and Visibility AUSTIN, Texas, May 10
/PRNewswire-FirstCall/ -- Pervasive Software(R) Inc. (NASDAQ:PVSW),
a global value leader in data infrastructure software, today
announced successful deployment of an event-driven, embedded
integration solution for Eloqua Corporation, the leading supplier
of automated demand generation software for business-to-business
marketers. Eloqua's Conversion Suite platform is a
software-as-a-service (SaaS) solution that helps marketers execute,
automate and measure advanced, multi-channel business-to-business
marketing programs. The innovative Customer Relationship Management
(CRM) integration solution gives Eloqua a key competitive advantage
in implementing rapid, repeatable solutions for customers' CRM
systems, whether hosted or on- premises. This integration enables
clients to deploy 'closed-loop' marketing processes that improve
marketing effectiveness, visibility and accountability. Pervasive
Business Integrator(TM), built on an open and transparent XML-
based metadata repository, provides the integration platform for
Eloqua's Marketing Conversion Suite. The solution gives Eloqua the
flexibility to manage and update the integration processes for its
customers, whether they use hosted CRM software such as
salesforce.com or NetSuite, or deploy a unique lightweight
"integration agent" as a Web service at the edge of the customer's
firewall. The agent approach was implemented recently for Eloqua
customer NetSimplicity, enabling Eloqua to manage integration to
NetSimplicity's Saleslogix CRM system. The agent model can be
extended to manage integration to virtually any CRM system,
including Siebel and Microsoft CRM. Using Pervasive Business
Integrator, Eloqua mapped NetSimplicity's business rules to the
integration framework in one day, a process that previously
required weeks of effort. "For NetSimplicity, integration between
Eloqua Conversion Suite and SalesLogix CRM is absolutely critical
to keeping our marketing and sales teams on the same page," said
John Stockton, director of marketing at NetSimplicity. "Pervasive's
integration engine helps ensure that marketers are held accountable
for the revenue they drive, and that sales reps are using critical
prospect activity data to quickly and effectively close deals. The
integration delivers a holistic picture of our customer interaction
end-to-end, better enabling us to measure and optimize our
performance." This innovative and flexible solution delivers
instant CRM integration capability to support Eloqua's full
marketing automation offering, allowing it to expand its market
opportunity and to rapidly, reliably deploy integration to
customers leveraging reusable solutions. "Integration between our
marketing automation software and CRM software is critically
important for our clients," said Steven Woods, chief technology
officer and co-founder of Eloqua. "Pervasive's tool has allowed
Eloqua to focus on our key value proposition without having to
develop custom code, so that we can bring up new customers with
complete CRM integration in a fraction of the time formerly
required. The integration agent is a very elegant solution for
reaching legacy applications behind the firewall." "When Eloqua
asked for a solution to integrate with customers that have
traditional or custom CRM while delivering the speed and
affordability of SaaS, we expanded our thinking," said Mike
Hoskins, chief technology officer for Pervasive. "Eloqua's
customer, NetSimplicity, is a perfect example of Pervasive enabling
a service provider to seamlessly touch the customer data through a
'gateway solution' just as if the customer used a hosted CRM
system. Pervasive installed the gateway in a matter of hours. For
NetSimplicity the Pervasive integration agent pulls data from, and
inserts updates into, their Saleslogix system. Instead of requiring
complex maps, Eloqua uses the agent to simply carry the data
forward from the backend system and publish it as a data service
and XML service at the edge of the enterprise. Going forward,
Eloqua can auto-generate dynamic mapping for custom data exchange
flows." Pervasive Software provides embeddable data integration
software that speeds the flow of data between applications and
between organizations. Combining robust technology and more than 20
years of data integration expertise, Pervasive delivers a
multi-purpose integration platform that allows customers to re-use
the same software for integration scenarios that span data
warehouses, real-time application integration and data exchange
with trading partners. With more than 150 data and application
connectors within a single product, customers achieve accelerated
ROI. In addition, Pervasive's technology and business model
supports low-cost adoption by non-programmers for small data
volumes all the way up to complex, high volume multi-processor
implementations that handle millions of transactions. For more
information, visit http://www.pervasive.com/solutions/ . About
Pervasive Software Pervasive Software provides data infrastructure
software that helps companies unleash the value of their data
investments. For more than two decades, Pervasive has delivered an
enduring value proposition and the best combination of performance,
reliability, functionality and connectivity. Today, Pervasive is
leading its chosen markets by defining and accelerating the
inevitable transition from high cost to high value. Pervasive's
value is proven by the size, diversity and loyalty of its customer
base, partners and channels. Tens of thousands of customers in
virtually every industry, in more than 150 countries, rely on
Pervasive to manage, integrate, analyze and secure their critical
data. For addition information, go to http://www.pervasive.com/ .
About Eloqua Corporation Founded in 1999, Eloqua provides the
leading integrated demand generation platform for executing,
automating and measuring highly effective business to business
marketing programs. Unlike stand-alone email products, Eloqua's
Conversion Suite combines email, direct mail, chat, and website
analytics to drive the entire marketing process from contact to
close, while making prospect interest and intent visible at every
step. With market-leading technology backed by expert professional
services, Eloqua automates best practices in demand generation for
B2B marketers who need to produce a continuous flow of qualified
leads for their sales force. Eloqua's customers include Sybase,
Seagate, Nokia, JBoss, Administaff, Nuance and many other leading
BtoB marketers. Eloqua Corporation is headquartered in Toronto with
offices in London and throughout the United States. For more
information, please visit http://www.eloqua.com/ or call
866-327-8764. Cautionary Statement This release may contain
forward-looking statements, which are made pursuant to the safe
harbor provisions of the Private Securities Litigation Reform Act
of 1995. All forward-looking statements included in this document
are based upon information available to Pervasive as of the date
hereof, and Pervasive assumes no obligation to update any such
forward-looking statement. All Pervasive brand and product names
are trademarks or registered trademarks of Pervasive Software Inc.
in the United States and other countries. All other marks are the
property of their respective owners. Contact: Alison Raffalovich
Pervasive Software 512.231.6562
http://www.newscom.com/cgi-bin/prnh/20040503/PVSWLOGO
http://photoarchive.ap.org/ DATASOURCE: Pervasive Software Inc.
CONTACT: Alison Raffalovich of Pervasive Software Inc.,
+1-512-231-6562, or Web site: http://www.pervasive.com/
http://www.pervasive.com/solutions http://www.eloqua.com/
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