Perry Ellis International Announces Eyewear License Agreement for Farah Brand
February 27 2018 - 9:00AM
Perry Ellis International (Nasdaq:PERY) announced today that it has
entered into a license agreement with INSPECS Group for men’s
ophthalmic glasses and sunglasses under the Farah® brand. The
new collection will launch in optical retail channels, boutique
independent opticians and larger optical retail chains.
Sunglasses distribution will be spearheaded via the travel retail
sector alongside Farah’s existing key retail partners and
department stores. The new Farah eyewear collection will be
available to view from the international eyewear platform of MIDO
Milan. Farah eyewear product will be in stores from Q4
2018.
The Farah brand is rooted in rich heritage and
bolstered by street credibility, leveraging creative ambassadors to
drive success. These extraordinary individuals are empowered to
become product developers, storytellers and educators inspiring
millions of consumers. For fashion-minded hipsters in East London
and international artists alike, the name Farah represents a
melding of bold style and solid quality that resonates with youth
of all walks. Farah products are sold internationally through
major retailers and company-owned retail stores, as well as on
www.Farah.co.uk.
Perry Ellis International Chief Executive Officer
& President Oscar Feldenkreis remarked, “We are truly delighted
to partner with the INSPECS group. This partnership will
combine decades of experience to deliver high quality, fashionable
timeless classics and must-have fashion forward pieces under our
iconic Farah brand.”
Founder and CEO Robin Totterman said: “We are
absolutely delighted that INSPECS have been appointed as partner of
choice to extend the Farah brand into the specialist eyewear
market. We look forward to our continued work with the Farah brand
team and Perry Ellis International, and to welcoming this
much-coveted brand to our portfolio of brands. We see Farah as a
key building block in our strategy for INSPECS' strong growth
in the coming years. It is clear that Farah is the menswear brand
to watch, with its massive upward trajectory both via online and
brick-and-mortar fashion retailers.”
For more information about Perry Ellis
International, Inc. and the company’s entire portfolio of brands,
please visit. www.PERY.com.
About Perry Ellis
International
Perry Ellis International, Inc. is a leading
designer, distributor and licensor of a broad line of high quality
men's and women's apparel, accessories and fragrances. The
Company's collection of dress and casual shirts, golf sportswear,
sweaters, dress pants, casual pants and shorts, jeans wear, active
wear, dresses and men's and women's swimwear is available through
all major levels of retail distribution. The Company, through its
wholly owned subsidiaries, owns a portfolio of nationally and
internationally recognized brands, including: Perry Ellis®, An
Original Penguin® by Munsingwear®, Laundry by Shelli Segal®,
Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John
Henry®, Manhattan®, Axist®, Jantzen® and Farah®. The Company
enhances its roster of brands by licensing trademarks from third
parties, including: Nike® and Jag® for swimwear, and Callaway®, PGA
TOUR®, and Jack Nicklaus® for golf apparel and Guy Harvey® for
performance fishing and resort wear. Additional information
on the Company is available at http://www.pery.com.
About INSPECS GROUP
INSPECS Group (established 1988) licenses, designs,
manufactures and distributes branded eyewear products (optical
frames, sunglasses, safety eyewear) with a portfolio of
well-recognised brands, both owned and licensed (including FARAH,
Superdry, Radley, O’Neill, CATERPILLAR, NASCAR and Santana).
INSPECS serves the largest optical retailers,
smaller boutique opticians, travel retail and its brand partners’
retail outlets.
Anthony PessokAnthony.pessok@pery.com Tel:
3531 405 38 40
Imane Maghrani - Press and PR
enquiriesImane.maghrani@inspecs.com
Andy Matthews – Commercial
DirectorAndy.matthews@inspecs.com
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