Perry Ellis International Signs Licensing Deal for an Original Penguin by Munsingwear®
January 08 2018 - 9:00AM
Perry Ellis International, Inc. (Nasdaq:PERY),
announced today that it has entered into a licensing agreement with
Mariscal Moda Hombre S.A. de C.V. granting rights to design and
distribute Original Penguin dress shirts and tuxedo shirts in
Mexico. Distribution will begin at major department stores and
upscale specialty stores in Mexico with a planned launch in Fall
2018.
The Original Penguin brand offers a full range of apparel and
accessories fit for the modern urbanite, bringing together classic
American sportswear and contemporary fashion with a heritage of
craftsmanship. Original Penguin pays homage to its iconic brand
heritage, having been adored by countless originals for more than
60 years. A strong influence of humor, fun and attention to detail
can be seen in each of its products. Original
Penguin has created significant social momentum from its
philanthropic social campaigns, music festival sponsorships, and
Original Tracks music series as well as being a top pick among
celebrities and influencers. We are what you wear for the good
times.
"We are enthused to welcome Mariscal Moda Hombre to the Original
Penguin family. Mariscal Moda Hombre is a leading
manufacturer of menswear, making the partnership an ideal
collaboration for the company and our Original Penguin consumers,”
said Oscar Feldenkreis, CEO & President of Perry Ellis
International.
With its unique fashion and styling, “Original Penguin by
Munsingwear’s dress shirts will be a welcome addition to the
company’s portfolio. Mariscal Moda Hombre looks forward to
building a strong partnership with other Original Penguin partners
in the country. We believe the dress shirt category will
further cement the brand’s already strong presence in the Mexican
market,” said Ruben Marcos, President of Mariscal Moda Hombre.
For more information about Perry Ellis International, Inc. and
the company's entire portfolio of brands, please
visit www.PERY.com.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer,
distributor and licensor of a broad line of high quality men's and
women's apparel, accessories and fragrances. The Company's
collection of dress and casual shirts, golf sportswear, sweaters,
dress pants, casual pants and shorts, jeans wear, active wear,
dresses and men's and women's swimwear is available through all
major levels of retail distribution. The Company, through its
wholly owned subsidiaries, owns a portfolio of nationally and
internationally recognized brands, including: Perry Ellis®, An
Original Penguin® by Munsingwear®, Laundry by Shelli Segal®,
Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John
Henry®, Manhattan®, Axist®, Jantzen® and Farah®. The Company
enhances its roster of brands by licensing trademarks from third
parties, including: Nike® and Jag® for swimwear, and Callaway®, PGA
TOUR®, and Jack Nicklaus® for golf apparel and Guy Harvey® for
performance fishing and resort wear. Additional information
on the Company is available at http://www.pery.com.
About Mariscal Moda Hombre S.A. de
C.V.
Mariscal Moda Hombre S.A. de C.V. was established in 1948, by
the Marcos Family, who has been in apparel business for over a
century. The company operates factories in Mexico and sources
fabrics and finished products worldwide. It also manages a wide
portfolio of brands, both domestic and global, mostly through
department stores and specialty stores, as well as a growing
e-commerce platform. One of its main strengths lies in its
replenishment programs and punctual deliveries.
For more information:Alberto
MaduroSVP of LicensingTel: 305-873-1331Alberto.maduro@pery.com
Ruben MarcosPresident
011-52-(81)-8130-7804rmarcos@groupobamex.com
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