Overstock.com Launches World’s Largest Omni-Channel AR and 3D Customer Experience in E-Commerce, Pioneering Mixed Reality a...
May 20 2019 - 9:00AM
Overstock.com, Inc. (NASDAQ:OSTK) recently launched the world’s
largest omni-channel 3D and augmented reality (AR) experience in
e-commerce, expanding its 3D models from its award winning mobile
apps to mobile web, reaching 100 percent of the retailer’s mobile
users. This industry-leading AR functionality will also be
available on Overstock’s desktop site as early as this week.
Building on Overstock’s investment over the past three years in
AR and 3D experiences, Overstock partnered with Seek, an AR
industry leader specialized in web-based AR, to build on this
innovation. Today, whether they’re using the mobile app or browsing
online, Overstock shoppers can seamlessly view true-to-life size 3D
renderings of thousands of products from top selling categories
like furniture, home goods, and décor on all platforms and view
these products in their room with AR.
“Technology and innovation are at the core of who we are,” said
Sumit Goyal, Chief Digital Officer at Overstock.com. “With more
than half of our customers shopping on mobile devices, we are
constantly looking for opportunities to enhance the customer
experience no matter how they shop and give our customers more
confidence while shopping online. I’m proud of our employees and
partners, like Seek, that have dedicated countless hours to embed
this technology in our platform and help us launch the world’s
largest omni-channel AR experience in e-commerce.”
Overstock first launched the AR feature within its mobile app
for iOS users in September 2017 and extended its AR capabilities to
Android users in early 2018. Due to its consistent tech
innovations, and recent AR integration, Overstock has been awarded
seven consecutive Mobile Web Awards and was a 2018 Appy winner for
its intuitive retail apps. With this new integration, Overstock’s
mobile web sites can utilize the same technology and capabilities
as its award-winning mobile apps.
Overstock’s advanced 3D capabilities will now allow customers to
view life-size 3D renderings of products, creating a heightened
confidence and ease while shopping online. The new AR feature
offers the most accurate representation of product dimensions in
the highest resolution, giving shoppers a true-to-life view of how
a product will look in their space, alongside their existing
furniture and décor.
"The partnership between Seek and Overstock constitutes one of
the biggest steps towards mass adoption of AR to date", said Jon
Cheney, CEO and founder of Seek. "With a retailer of the caliber
and size of Overstock taking the lead, consumers will begin to
expect the same level of innovation from others. Now that web-based
AR is possible, I believe that within just a few short years, this
will be a standard on any e-commerce website.”
For more information on Overstock’s award-winning apps, visit
https://www.overstock.com/apps
About Seek
Since 2016, Seek has revolutionized the augmented reality
industry with its various platforms. Today, Seek leads the way in
web-based AR with a focus on eCommerce, providing a seamless AR
experience directly on websites through its flagship product,
SeekView. Seek has broken through the barriers of apps and high
cost to bring a scalable and affordable solution for any brand to
begin using augmented reality to increase sales and reduce returns.
With a world-leading cross-platform solution (iOS and Android),
brands can confidently offer 3D and AR views of their products
without forcing users to download a brand-specific app. Seek’s team
is dedicated to allowing brands to help their customers make better
buying decisions.
About Overstock.com
Overstock.com, Inc Common Shares (NASDAQ:OSTK) / Series A
Preferred (Medici Ventures’ tZERO platform: OSTKP) / Series B
Preferred (OTCQX:OSTBP) is an online retailer and technology
company based in Salt Lake City, Utah. Its leading e-commerce
website sells a broad range of new products at low prices,
including furniture, décor, rugs, bedding, home improvement, and
more. The online shopping site, which is visited by nearly 40
million customers a month, also features a marketplace providing
customers access to millions of products from third-party sellers.
Overstock was the first major retailer to accept cryptocurrency in
2014, and in the same year founded Medici Ventures, its
wholly-owned subsidiary developing and accelerating blockchain
technologies to democratize capital, eliminate middlemen, and
re-humanize commerce. Overstock regularly posts information about
the company and other related matters on the Newsroom and Investor
Relations pages on its website, Overstock.com.
O, Overstock.com, O.com, Club O, Main Street
Revolution, and Worldstock are registered trademarks of
Overstock.com, Inc. O.biz and Space Shift are also
trademarks of Overstock.com, Inc. Other service marks, trademarks
and trade names which may be referred to herein are the
property of their respective owners.
This press release contains certain forward-looking statements
within the meaning of Section 27A of the Securities Act of 1933 and
Section 21E of the Securities Exchange Act of 1934. Such
forward-looking statements include all statements other than
statements of historical fact. Additional information regarding
factors that could materially affect results and the accuracy of
the forward-looking statements contained herein may be found in the
Company's Form 10-Q for the quarter ended March 31, 2019, which was
filed with the SEC on May 9, 2019, and any subsequent filings with
the SEC.
SOURCE: Overstock.com, Inc.
Media Contact:pr@overstock.com
Investor Contact:ir@overstock.com
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