ANN ARBOR, Mich., Aug. 31 /PRNewswire/ -- Fry, Inc., a wholly owned
subsidiary of MICROS Systems, Inc. (Nasdaq: MCRS) and a leading
e-commerce solutions provider, today announced the launch of a
newly designed web site for Hannaford Supermarkets, a
market-leading grocer serving the Northeastern United States.
Fry built and designed the new www.hannaford.com to be an
interactive shopping experience. Customers can use the site to send
shopping lists to their mobile devices, create profiles to alert
them of allergens in products, print store and manufacturer
coupons, and order cakes and deli platters to be picked up
in-store. Additionally, shoppers can conveniently interact with the
weekly sales flyer and recipes sections by adding products and
ingredients from those pages directly to their shopping lists.
"It was our goal to enhance and simplify the user experience on
our web site and to allow customers to have a richer and more
personalized shopping experience," said Mark Bradeen, Manager of Promotions and On-line
Loyalty Marketing for Hannaford. "The new site is both a shopping
destination and an innovative extension of our stores."
Fry built the site on its Open Commerce Platform™ (OCP), a
solution that provides retailers with the tools to expand their
online business. Fry also designed the site to capture the brand
and provide an exemplary user experience.
"Hannaford recognized the need to engage its customers and
provide the necessary tools to make visiting its site an enjoyable
and usable interactive experience," said Rudy Pataro, President of Fry. "We are thrilled
to unveil this innovative new site."
About Hannaford
Hannaford Supermarkets, based in Scarborough, Maine, operates 176 stores and
employs more than 27,000 associates in Maine, Massachusetts, New
Hampshire, New York and
Vermont. Our stores offer good
prices and great value; quality fresh foods supported by daily
deliveries; and friendly, efficient service.
Most Hannaford locations have full-service pharmacies, and all
stores feature Guiding Stars®, an easy-to-use navigation system to
help customers easily find foods with good, better or best
nutritional value. Each store also provides a large selection of
natural and organic products, many supplied by local farms through
our Close to Home® program. In 2008, Health magazine named
Hannaford among the top-ten healthiest grocery stores in
the United States.
We are known as a responsible corporate citizen. In 2009, our
Cony Street store in Augusta,
Maine, became the first supermarket in the world built to
the highest standards of the U.S. Green Building Council: Platinum
LEED (Leadership in Energy and Environmental Design). In addition,
for the past three years, we've been the only food retailer
recognized by the National Business Group on Health as a platinum
employer for encouragement of healthy lifestyles.
About Fry, Inc.
Fry, Inc., a wholly owned subsidiary of MICROS Systems, Inc. and
part of the MICROS-Retail group, helps retailers and consumer goods
manufacturers optimize their direct-channel businesses by
identifying market opportunities and providing multi-channel
solutions. From strategy and marketing through design, development,
managed services and fulfillment, Fry provides both the strategic
expertise and technical solutions that yield real business results
for clients such as Crate and Barrel, Eddie
Bauer, Godiva Chocolatier, La-Z-Boy, Meijer, The Swiss
Colony and Whirlpool. One of the industry's leading e-commerce
solutions, Open Commerce Platform™, was developed by Fry. With
offices in Ann Arbor, Chicago, New
York and San Francisco, Fry
has designed and developed e-commerce applications since 1994. For
more information, visit us at www.fry.com.
Media contact:
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Brian Barthelmes
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248.304.1451
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barthelmes@airfoilpr.com
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Airfoil Public Relations – High
Tech PR www.airfoilpr.com
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SOURCE MICROS Systems, Inc.
Copyright . 31 PR Newswire